Degree | Type | Year | Semester |
---|---|---|---|
2503868 Communication in Organisations | OB | 2 | 2 |
The student must present a mastery of office automation and an advanced management of web browsing. A basic use of the main social media is recommended.
1. To know the keys to the management of social networks for the dissemination of content.
2. To learn the basics of writing on the network.
3. To analyze the relevant tools for the Search engine optimization
1) Communication, organizations and social networks.
2) Social networks: characteristics, potentialities and advanced use.
3) Digital ecosystem: Conception, design and management.
4) Fundamentals of writing for the Internet.
5) Contents and networks (I): from information to promotion.
6) Contents and networks (II): from inbound marketing to storytelling.
7) Social networks and communication crisis.
8) Content positioning.
9) Digital audiences.
10) Case studies.
The methodology of the course is based mainly on practices (comments, reviews, practices, etc) and theoretical sessions. The weight but of the subject will fall more on the practical part.
The detailed calendar with the content of the different sessions will be displayed on the day of the presentation of the course. It will also be posted on the Virtual Campus where students will find a detailed description of the exercises and practices, the various teaching materials and any information necessary for the proper monitoring of the subject. In the event of a change in teaching methods for health reasons, the teaching staff will inform students of the changes that will take place in the course programme and in the teaching methodologies.
Annotation: Within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.
Title | Hours | ECTS | Learning Outcomes |
---|---|---|---|
Type: Directed | |||
Practices | 33 | 1.32 | 6, 11, 7, 5, 10, 12 |
Theoretical lessons | 15 | 0.6 | 3, 4 |
Type: Supervised | |||
Project tutoring | 15 | 0.6 | 11, 7 |
Type: Autonomous | |||
Study and activities | 62 | 2.48 | 3, 6, 11, 7, 5, 10, 12, 4 |
The evaluation of the course will have two clearly differentiated parts and all will have to be passed:
1) The learning activities (60%): practices, comments, reviews, etc.
2) The evaluation of the theoretical contents (40%): tests and exams.
The course consists of the following evaluation activities:
Activity A: Examens, 40% on the final qualification.
Activity B: Practices, 40% on the final qualification.
Activity C: Project, 20% on the final qualification.
In order to pass the course, it will be necessary to obtain a minimum of 5 in each part (A,B,C)
Students will be entitled to make up the course if they have been assessed on all the activities, the weight of which is equivalent to a minimum of 2/3 of the total grade of the course.
The proposed teaching methodology and assessment may undergo some modification depending on the restrictions on attendance imposed by the health authorities.
The student who carries out any irregularity (copying, plagiarism, impersonation,...) will be marked with 0 for this evaluation. In case of several irregularities, the final grade of the course will be 0.
In the event that the student performs any irregularity that may lead to a significant variation of an evaluation act, this evaluation act will be graded with 0, regardless of the disciplinary process that could be instructed. In the event, that several irregularities occur in the evaluation acts of the same subject, the final grade for this subject will be 0.
Title | Weighting | Hours | ECTS | Learning Outcomes |
---|---|---|---|---|
Exam | 40 | 3 | 0.12 | 3, 10, 4, 1 |
Practices | 40 | 12 | 0.48 | 2, 6, 11, 7, 5, 12, 1 |
Project | 20 | 10 | 0.4 | 2, 3, 6, 11, 7, 8, 9, 5, 10, 12, 4, 1 |
AA.VV. (2014). Escribir para la Red: Reflexiones sobre la nueva (y vieja) escritura informativa ‘online’. Barcelona: Gabinete de Comunicación y Educación.
CAMUS, JUAN CARLOS (2009). Gestión de contenidos digitales. Tienes 5 segundos. Link: https://blogdelmedio.com//wp-content/uploads/2010/03/juan-carlos-camus-tienes-5-segundos-libro.pdf
HOHMANN, James (2011). Las 10 mejores prácticas para medios sociales. Guías útiles para las organizaciones periodísticas. ASNE (American Society of News Editors)
JARABA, GABRIEL (2015). Twitter para periodistas: cómo usar con profesionalidad el microblogging para sacar partido de la red. Barcelona: UOC
JARABA, GABRIEL (2017). YouTuber: Cómo crear vídeos de impacto y triunfar con ellos en internet. Ma Non Troppo.
SALAVERRÍA, RAMON. (2019). Periodismo digital:25 años de investigación. Artículo de revisión. El Profesional de La Información,28(1), 1–27. Link:https://recyt.fecyt.es/index.php/EPI/article/view/69729/42172
VARELA, JUAN (2009). “El periodista como red social”. Periodistas21. Link: http://periodistas21.blogspot.com/2009/03/el-periodista-como-red-social.htm
**** During the course we will work with materials derived from specialized websites, cyber media and blogs.
Basic office software, social media domain and blog content management.