Basic Communication Technologies
Code: 104784 ECTS Credits: 6| Degree | Type | Year | Semester |
|---|---|---|---|
| 2503868 Communication in Organisations | OB | 1 | 1 |
Contact
- Name:
- Luisa de Carmen Martínez García
- Email:
- luisa.martinez@uab.cat
Use of Languages
- Principal working language:
- spanish (spa)
- Some groups entirely in English:
- No
- Some groups entirely in Catalan:
- No
- Some groups entirely in Spanish:
- No
Teachers
- Francesc J. Rueda Gallardo
Prerequisites
To attend this subject, a reading comprehension of English is required, as well as the level of reading comprehension, writing and expression in Spanish and Catalan appropriate to a first university degree course.
Objectives and Contextualisation
The subject is located within the subject Creation, realization and management of contents, taught in the first and second year of the degree.
As defined in the syllabus, the objective of this subject is to introduce students to the physical and logical foundations of the audiovisual media, to the content sources and their processing, to the different formats and standards and to the different networks of distribution of this type of content.
Competences
- Adapt the communication generated by the organisation itself to the language of the traditional and digital Media.
- Devise, plan and execute communication projects about the organisation on all types of media and for both internal and external audiences.
- Manage time efficiently and plan for short-, medium- and long-term tasks.
- Search for, select and rank any type of source and document that is useful for creating messages.
- Students must be capable of communicating information, ideas, problems and solutions to both specialised and non-specialised audiences.
- Students must develop the necessary learning skills to undertake further training with a high degree of autonomy.
- Work in compliance with professional codes of conduct.
Learning Outcomes
- Cross-check information to establish its veracity, using evaluation criteria.
- Find what is substantial and relevant in documents within the subject.
- Perform communicative activities in written, audio, audiovisual and digital formats.
- Prepare audio and audiovisual documents to be sent to mainstream journalists or used in the organisation's own media.
- Produce audio and audiovisual documents for any type of medium, on issues affecting or introduced by organisations.
- Recognise the complexity of freedom of expression and the limits to it when producing information documents for any type of medium.
- Submit course assignments on time, showing the individual or group planning involved.
- Work independently to solve problems and take strategic decisions on the basis of the knowledge acquired.
Content
1. Audiovisual technology: introduction, definitions and importance of technologies
2. Technological foundations
2.1. Basic technological concepts
2.2. Wave physics
2.3. The radioelectric spectrum
3. Video
3.1. Production formats
3.2. Reception formats
4. Audio
4.1. Principles of sound
4.2. Microfons
5. Digitization
5.1. Digital Terrestrial Television
5.2. Mobile apps
5.3. Social Networks
Methodology
The subject will consist of lectures, seminars, practices on the television set and in radio studios. In addition, content production on mobile devices.
The objective of the practices is to become familiar with the basic techniques of manipulating the Faculty's equipment (audiovisual and sound) and mobile technological innovations, as well as acquiring basic knowledge of editing.
The students will work in groups, organized by the teacher responsible for the subject, to carry out the laboratory practices.
The calendar will be available on the first day of class. Students will find all information on the Virtual Campus: the description of the activities, teaching materials, and any necessary information for the proper follow-up of the subject.
Annotation: Within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.
Activities
| Title | Hours | ECTS | Learning Outcomes |
|---|---|---|---|
| Type: Directed | |||
| Master class | 15 | 0.6 | 1, 2 |
| Reading of papers | 16 | 0.64 | 8, 2 |
| Seminary | 9 | 0.36 | 8, 2 |
| Tutorials | 12 | 0.48 | 2 |
| Type: Supervised | |||
| Practices at the television set | 18 | 0.72 | 4, 7, 6, 5, 8 |
| Radio practices | 18 | 0.72 | 1, 4, 7, 6, 5, 8 |
| Type: Autonomous | |||
| Study | 20 | 0.8 | 1, 2 |
Assessment
Evaluation activities description:
A) Exam, 30% on the final grade
B) Laboratory practices (television and radio), 50% on the final grade
C) Participation in seminars, 20% on the final grade
To be able to pass the subject, it is necessary to obtain a minimum grade of 5 in the activities A, B and C.
The calendar detailed with the contents of the different sessions will be presented on the day of presentation of the subject. You will also be hanging out on the Virtual Campus where students can find a detailed description of the exercises and practices, the various teaching materials and any information necessary for the proper follow-up of the subject.
Students will be entitled to the revaluation of the subject. They should present a minimum of activities that equals two-thirds of the total grading.
To have access to revaluation, the previous grades should be between 3 and 4.9. The exam and practices will be re-evaluated. Exhibitions and participation in debates are excluded from the revaluation process.
In the case of a second enrolment, students can do a single synthesis exam/assignment that Will consist of a theoretical-practical exercise whose characteristics will be detailed in the Virtual Campus. The grading of the subject will correspond to the grade of the synthesis exam/assignment
In the event that the student performs any irregularity that may lead to a significant variation of an evaluation act, this evaluation act will be graded with 0, regardless of the disciplinary process that could be instructed. In the event, that several irregularities occur in the evaluation acts of the same subject, the final grade for this subject will be 0.
Assessment Activities
| Title | Weighting | Hours | ECTS | Learning Outcomes |
|---|---|---|---|---|
| Exam | 30% | 3 | 0.12 | 1, 7, 8, 2 |
| Laboratory practices | 50% | 33 | 1.32 | 4, 7, 3, 6, 5, 8 |
| Seminary | 20% | 6 | 0.24 | 1, 7, 8, 2 |
Bibliography
Beutler, Roland. (2016). Evolution of broadcast content distribution. Springer.
Chie, S., Zambrano, M., & Medina, C. (2016). Estándares actuales de televisión digital: Una breve reseña. Prisma Tecnológico, 6(1), 19-23. Recuperado a partir de https://revistas.utp.ac.pa/index.php/prisma/article/view/606
Bonet, Montse. (coord.) (2016). El imperio del aire. Espectro radioeléctrico y radiodifusión. Barcelona: UOC.
Cardon, Dominique. (2018). Con que sueñan los algoritmos: nuestros sueños en el tiempo de los big data. Madrid: Dado ediciones.
Castillo, José Maria (2016). Televisión, Realización y Lenguaje Audiovisual. Madrid: IORTV.
Domínguez, Juan José. (2019). Teoría y técnica del sonido. Madrid: Editorial Síntesis
Fernández-Quijada, David. (2011). Medi@TIC. Anàlisi de casos de tecnologia i mitjans. Barcelona: Editorial UOC.
Fernández-Quijada, David. (2013). La innovación tecnológica. Creación, difusión y adopción de las TIC. Barcelona: UOC.
López Martínez, A. (2022) Estudio por operador del mantenimiento, cobertura, costes e interferencias del despliegue 4G en España. Recuperado a partir de http://hdl.handle.net/10017/52150
Martínez Pinzón, G. (2018) Compartición del Espectro Radioeléctrico entre Tecnologías Inalámbricas de Última Generación en la Banda de la Televisión Digital Terrestre. Recuperado a partir de https://riunet.upv.es/handle/10251/102644?show=full
McStay, Andrew. (2010). Digital Advertising. Basingstoke: Palgrave Macmillan.
Further reading:
Martínez Abadia, José. (2005). Manual básico de tecnología audiovisual y técnicas de creación, emisión y difusión de contenidos. Barcelona: Paidos.Neira, Elena. (2015). La otra pantalla. Barcelona: Editorial UOC.
Niqui, Cinto. (2011). Fonaments i usos de tecnologia audiovisual digital. Barcelona: Editorial UOC.
Peirano, Marta. (2019). El enemigo conoce el sistema. Madrid: Debate.
Note
Recent articles will be indicated for the development of each seminar.
Software
Mandatory software
Audacity for audio editing
Zara Radio for radio broadcast
Recommended software
DaVinci Resolve for video editing
Format Factory for converting audio and video formats