Degree | Type | Year | Semester |
---|---|---|---|
2503868 Communication in Organisations | FB | 1 | 1 |
No specific requirements.
Understand the different dimensions of the field of Communication.
To inscribe the impact of the novelties that occur in the field of Communication within a chronological sequence that allows us to discern what is really new and involves new challenges.
To be able to deepen in the organizational character that is “constitutive” of all the established historical forms of Communication.
To be able to develop all the communicative functions in the organizational professional field with full awareness of its mediating dimension.
Take full consciousness of the systematic (ecosystematic) nature that all forms of social communication adopt.
1.-The constitutive and totalizing character of communication in the process of construction of human societies. Production of sense and madiations between Experience and Consciousness
2.- The systematic character of the forms of social organization of communication: communicational ecosystems, their delimitations and their nature.
3.- The geographical and historical determinations that condition the evolution of communication systems: expansions, aggregations, subordinations and extinctions.
4.- The technological determinations and the configurations of ancient empires. Eastern and Western pre-capitalist societies. Religions and "cosmovisions". Traditional communication systems, oral cultures and social construction of meaning.
5. Writing, order and memory. Print. Communication networks and the origin of modern European imperialisms. The Enlightenment: knowledge as a factor of emancipation and domination.
6. The deployment of conventional media and the formation of modern culture. The great transformations of the systems and forms of communication of the hand of technological revolutions. From the mail to the telegraph and the telephone.
7. The extension of literacy, urbanization, electrification and the development of the audiovisual sector. The conformation of the mass communication society. The Press as the first great cultural industry. The superposition of social divisions: actors and spectators.
8. The era of television and the paradigm of advertising. The prodigious decade and the pop culture. Music, tourism, appliances, cinema: the first globalization of entertainment.
9.- The irruption of the internet and the network society. The information society. The convergence between audiovisual, computing and telecommunications. The digitalization.
10.- Social networks. Changes in the patterns of social relationships. The illusion of unlimited access and gratuity. Large scale data processing: algorithms and robots. Artificial intelligence. The connections between people and things. The 5-G. The centrality of culture in the emergence of a new humanity.
Lectures. lessons, seminars, readings and the final work/paper.
The detailed calendar with the content of the different sessions will be exposed on the day of presentation of the subject. It will also be posted on the Virtual Campus where students can find the detailed description of the exercises and practices, the various teaching materials and any information necessary for the proper monitoring of the subject.
Annotation: Within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.
Title | Hours | ECTS | Learning Outcomes |
---|---|---|---|
Type: Directed | |||
Lessons and seminars | 48 | 1.92 | 1, 2, 3, 8, 5, 6, 7, 11, 10, 4 |
Type: Supervised | |||
Readings | 48 | 1.92 | 1, 2, 5, 6, 10, 4 |
Type: Autonomous | |||
Work | 52 | 2.08 | 1, 2, 3, 8, 5, 6, 7, 11, 10, 4 |
Title | Weighting | Hours | ECTS | Learning Outcomes |
---|---|---|---|---|
Participation | 10% | 0 | 0 | 1, 3, 8, 5, 6, 9, 10, 4 |
Theoretical Exam | 50% | 2 | 0.08 | 1, 2, 3, 8, 5, 6, 7, 11, 9, 10, 4 |
Works | 40% | 0 | 0 | 1, 2, 3, 8, 5, 6, 7, 11, 9, 10, 4 |
Bibliography:
Bibliografia:
BERGER, Peter & LUCKMANN, Thomas (1966). The Social Construction of Reality. Doubleday, N.Y. Hi ha traduccions a l’espanyol (Amorrortu editores, Buenos Aires, 1968); i al català (Herder, Barcelona, 1988).
BUSTAMANTE, Enrique (Ed.) (2011). Industrias creativas. Amenazas sobre la cultura digital. Editorial Gedisa, Barcelona.
CAC (Consell de l’Audiovisual de Catalunya). (2005) Quaderns del CAC núm 21. Número commemoratiu: XXV aniversari de l’Informe MacBride: Comunicació Internacional i Polítiques de Comunicació. Barcelona.
CASTELLS, Manuel (1996). The Information Age: Economy, Society and Culture. Blackwell Publishers (UK and USA). Hi ha traducció a l’espanyol (Alianza 1997/98) i al català (UOC, 2003).
CHARTIER, Roger (1992). El mundo como representación. Historia cultural: entre práctica y representación. Editorial Gedisa, Barcelona.
De MORAGAS, Miquel (2011). Interpretar la comunicación. Estudios sobre medios en América y Europa. Editorial Gedisa, Barcelona.
(2022). La Comunicación y sus cambios. De los orígenes al móvil. Aldea Global.
FONTANA, Josep (1992). La historia després de la fi de la historia. Eumo edit., Vic.
(2014). La formació d’una identitat. Eumo editorial, Vic.
MARÍN, Enric & TRESSERRAS, J.M. (1994). Cultura de masses i postmodernitat. Edicions 3 i 4, València.
MARTÍN-BARBERO, Jesús (1987). De los medios a las mediaciones. Comuncación, cultura y hegemonía. Ed. Gustavo Gili, Barcelona.
MATTELART, Armand (2006). Diversidad cultural y mundialización. Paidós, Barcelona.
PARISER, Eli (2017). El filtro burbuja. Cómo la red decide lo que leemos y lo que pensamos. Taurus, Barcelona.
PETIT, Martí (2012). Por un mercado inteligente. Diversidad cultural, mercado y regulación. Erasmus ediciones, Vilafranca (Barcelona).
(2017). Comunicació, xarxes i algoritmes. Angle editorial, Barcelona.
PERCEVAL, José Mª (2015) Historia mundial de la comunicación. Cátedra, Madrid.
REY, German (2009). Industrias culturales, Creatividad yDesarrollo. AECID. Madrid.
TRESSERRAS, Joan Manuel (2010). Polítiques de cultura i construcció nacional. DG de Difusió Corporativa de la Generalitat, Barcelona.
UNESCO (1980). Un solo mundo, voces múltiples. Comunicación e información en nuestro tiempo. Fondo de Cultura Económica/UNESCO, México/París.
WILLIAMS, Raymond (ed.) (1981). Contact: Human Communication and its history. Thames and Hudson, London. (Hi ha traducció a l’espanyol (1992) a Bosch Casa Editorial, Barcelona).
No knowledge of specific software is required beyond the usual office suites.