Degree | Type | Year | Semester |
---|---|---|---|
2503873 Interactive Communication | OT | 4 | 2 |
There is not prerequisite
Unit 1. Typology of digital content and sources. Form and content, the sense of communicating.
Unit 2. Planning, management, and distribution of digital content on multiple platforms.
Unit 3. Measurement of the impact of digital content, quantitative and qualitative measures, and social impact.
Unit 4. Inclusion of the gender and cultural diversity perspective in digital content.
Unit 5. Creation, usability, and adaptation of content in different media.
The course maintains a balance between the theoretical part (theoretical sessions, debates) and the practical part (applying theoretical concepts in the analysis of professional practice through exercises and the course project). It is based on the principles of dialogic learning and the maxim of "learning by doing". Practice and theory are integrally linked to foster reflective scientific thinking in professional development.
The detailed calendar with the content of the different sessions will be available on the day the course is presented. It will also be posted in the Virtual Campus where the students will be able to find the detailed description of the exercises and practices, the different teaching materials and any necessary information for the adequate follow-up of the course. In case of a change of teaching modality for health reasons, the faculty will inform about the changes that will occur in the course schedule and teaching methodologies.
Annotation: Within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.
Title | Hours | ECTS | Learning Outcomes |
---|---|---|---|
Type: Directed | |||
Practical sessions | 33 | 1.32 | 3, 4, 9, 7, 10, 15, 22, 21, 16, 17, 18, 19, 20, 5, 11 |
Theoretical sessions | 15 | 0.6 | 8, 2, 3, 1, 10, 12, 13, 14 |
Type: Supervised | |||
Mentoring projects | 2 | 0.08 | 15, 18, 20 |
Type: Autonomous | |||
Individual work | 10 | 0.4 | 8, 2, 1, 9, 12, 14, 21, 11 |
Work group | 10 | 0.4 | 8, 3, 4, 9, 6, 10, 12, 14, 15, 22, 21, 16, 17, 18, 19, 20, 5, 11 |
Evaluation activities consist of:
The students will have the right to the recovery of the subject if they have been evaluated of the set of activities the weight of which is equivalent to a minimum of 2/3 parts of the total grade of the subject.
The activities that are excluded from the recovery process are the project and the oral presentation (40%).
In the event that the student performs any irregularity that may lead to a significant variation of an evaluation act, this evaluation act will be graded with 0, regardless of the disciplinary process that could be instructed. In the event, that several irregularities occur in the evaluation acts of the same subject, the final grade for this subject will be 0.
Title | Weighting | Hours | ECTS | Learning Outcomes |
---|---|---|---|---|
Digital content project | 30 | 38 | 1.52 | 8, 1, 4, 9, 7, 10, 12, 14, 15, 22, 21, 16, 17, 18, 19, 20, 11 |
Exam | 30 | 10 | 0.4 | 8, 2, 3, 9, 10, 12 |
Oral presentation | 10 | 2 | 0.08 | 10, 21, 19, 11 |
Practices | 30 | 30 | 1.2 | 8, 2, 3, 9, 7, 6, 13, 21, 5 |
Gu, Baotong. & Pullman, George. (2017) Content management : bridging the gap between theory and practice / edited by George Pullman and Baotong Gu. [Online]. London: Routledge.
De Gregorio, G. (2022) Digital Constitutionalism in Europe: Reframing Rights and Powers in the Algorithmic Society. Cambridge University Press.
Dykes, Brent. (2019) Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals. Newark: John Wiley & Sons, Incorporated.
Duong, Vronique. (2020) SEO Management: Methods and Techniques to Achieve Success. Newark: John Wiley & Sons, Incorporated.
Foxwell, Harry. J. (2020) Creating Good Data: A Guide to Dataset Structure and Data Representation. Berkeley, CA: Apress L. P.
Jenkins, Henry. et al. (2013) Spreadable media : creating value and meaning in a networked culture / Henry Jenkins, Sam Ford, and Joshua Green. New York: New York University Press.
Mukherjee, Amit. S. (2020). Leading in the digital world: how to foster creativity, collaboration, and inclusivity. MIT Press
Sedkaoui, Soraya. (2018) Data Analytics and Big Data. Newark: John Wiley & Sons, Incorporated.
*** Specific references will be available in the virtual campus
Specific programs for the creation, management, distribution, and measurement of content available through links on the virtual campus will be used.