Degree | Type | Year | Semester |
---|---|---|---|
2501935 Advertising and Public Relations | FB | 1 | 2 |
No specific knowledge is required other than that obtained after completing the Baccalaureate.
Objectives
The course is taken in the first year and belongs to the "Communication" training block. From this subject the students will reach fundamental objectives of the Degree in Advertising and Public Relations, which will allow them to be able to:
-To convey information, ideas, problems and solutions on the activity of Advertising and Public Relations.
-Gather and interpret relevant data from the activity of Advertising and Public Relations in order to be able to make judgments that provide a reflection on relevant issues of a social, scientific or ethical nature.
Syllabus
Topic 1
History of Communication. Industrial period.
Topic 2
History of Advertising. 20th Century (1).
Topic 3
History of Advertising. 20th Century (2).
Topic 4
History of Advertising. 20th Century (3).
Topic 5
History of Advertising. 20th Century (4).
The calendar will be available on the first day of class. Students will find all information on the Virtual Campus: the description of the activities, teaching materials, and any necessary information for the proper follow-up of the subject. In case of a change of teaching modality for health reasons, teachers will make readjustments in the schedule and methodologies.
Methodology
Learning is based on case studies and case studies.
Collaborative work and the capacity for critical analysis and reflection are encouraged.
Annotation: Within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.
Title | Hours | ECTS | Learning Outcomes |
---|---|---|---|
Type: Directed | |||
Master class, practicals and seminars | 52.5 | 2.1 | 11, 10, 12 |
Type: Supervised | |||
Tutorials and revision of exercises | 7.5 | 0.3 | 18, 17, 4, 6, 7, 8, 13, 14, 15 |
Type: Autonomous | |||
Individual study, readings, exercises | 82.5 | 3.3 | 9 |
Assessment
- Practical work supervised and directed: 50% of grade (recoverable).
- Exam: 40% of grade (recoverable).
- Participation in class and justified self-evaluation: 10% of grade
The proposed teaching methodology and evaluation activities may undergo some modifications depending on the health authorities' attendance restrictions.
The last three weeks of the course will be devoted to make-up activities, which will be available to students who meet the following condition: they must have obtained a mark between 3 and 4.9 in the final average mark. Under no circumstances may the make-up test be used to raise a mark.
The characteristics of this make-up test will be communicated in due course.
Plagiarism
In the event that the student performs any irregularity that may lead to a significant variation of an evaluation act, this evaluation act will be graded with 0, regardless of the disciplinary process that could be instructed. In the event, that several irregularities occur in the evaluation acts of the same subject, the final grade for this subject will be 0.
Title | Weighting | Hours | ECTS | Learning Outcomes |
---|---|---|---|---|
Examination | 40% | 2 | 0.08 | 5, 18, 17, 4, 6, 7, 8, 11, 10, 12, 13, 23, 21, 20, 14, 15, 9 |
Participation in class and justified self-evaluation | 10% | 2 | 0.08 | 5, 1, 18, 2, 4, 6, 8, 11, 10, 12, 13, 16, 23, 22, 21, 20, 15, 9, 3 |
Supervised and directed practical work | 50% | 3.5 | 0.14 | 5, 1, 18, 17, 2, 4, 6, 7, 8, 11, 10, 12, 13, 16, 23, 21, 19, 20, 14, 15, 9, 3 |
Balsebre, Armand (2001): Historia de la Radio en España. Volumen I (1874-1939), Madrid, Cátedra.
Balsebre, Armand (2002): Historia de la Radio en España. Volumen II (1939-1985), Madrid, Cátedra.
Balsebre, Armand (2011): Víctor Sagi. Historia de la Publicidad, Barcelona, Ediciones Invisibles.
Bassat, Luis (2008): Confesiones personales de un publicitario, Barcelona, Crítica.
Checa Godoy, Antonio (2007): Historia de la Publicidad, Oleiros (La Coruña), Netbiblo.
Eguizabal, Raúl (1998): Historia de la Publicidad, Madrid, Eresma & Celeste Ediciones.
Lorente, Joaquín (1986): Casi todo lo que sé de publicidad, Barcelona, Folio, 1986.
Montero, Mercedes; Rodríguez, Natalia y Verdera, Francisco (2010): Historia
de la Publicidad y de las Relaciones Públicas en España (volumen I). De la
nada al consumo. Desde los orígenes hasta 1960, Sevilla-Zamora, Comunicación Social.
Montero, Mercedes; Rodríguez, Natalia; Rodríguez Virgili, J. y Del Río, J. (2010): Historia de la Publicidad y de las Relaciones Públicas en España (volumen II) (1960-2000). La edad de oro de la comunicación comercial, Sevilla- Zamora, Comunicación Social.
Perceval, José María (2015): Historia mundial de la comunicación, Madrid, Cátedra.
Prat Gaballí, Pedro (1917): Una nueva técnica. La publicidad científica, Barcelona, Cámara de Comercio y Navegación de Barcelona.
Segarra, Toni (2009): Desde el otro lado del escaparate, Madrid, Espasa Calpe.
The subject does not require any specific software.