Degree | Type | Year | Semester |
---|---|---|---|
2503868 Communication in Organisations | OB | 3 | 2 |
No prerequisites are required.
The subject is part of the Corporate Communication subject, in a block with other subjects such as: Internal Communication, Public Image Management, Institutional and Corporate Photography.
In today's society and in such a globalized world, crises are a constant, affecting in one way or another the image and reputation of organizations. Starting from the corporate sphere, the aim is to introduce students to the knowledge of the management of business and institutional crises, the different types of existing crises and how to manage them from a communication point of view.
1. What do we understand by crisis in the business and institutional sphere.
2. What characterizes a crisis and its risks
3. Sequentiality of the development of a crisis.
4. Most common types of crisis
5. Principles of crisis communication
6. The crisis plan. Crisis manual and device.
7. Link between business / institutional crisis and reputation, brand activism and corporate social responsibility
The teaching methodology that will be applied in the subject is the following:
MD1: Master classes
MD2: Problem-solving classes / cases / exercises
MD4: Preparation of jobs / reports
MD5: Reading articles / reports of interest
MD6: Oral presentation of works
MD7: Tutorials
MD8: Seminars
MD11: Classroom practices
Annotation: Within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.
Title | Hours | ECTS | Learning Outcomes |
---|---|---|---|
Type: Directed | |||
Master Classes | 15 | 0.6 | 1, 2, 3, 5, 4, 6, 9, 10 |
Practical classes | 24 | 0.96 | 1, 2, 5, 4, 6, 9 |
Seminars | 9 | 0.36 | 1, 2, 3, 5, 4, 6, 9, 10 |
Type: Supervised | |||
Tutorials | 7.5 | 0.3 | 2, 5, 4, 6, 9 |
Type: Autonomous | |||
Student work, readings, videos | 87 | 3.48 | 1, 2, 3, 11, 7, 5, 4, 6, 8, 9, 10, 12 |
The evaluation system that will be applied in the subject is the following: • Carrying out group work (50%) on the final grade • attendance of seminars (10%) on the final grade • Multiple choice exam (40%) on the final grade To pass the course, both the assignments and the exam must be passed. Attendance at seminars and laboratories is compulsory (minimum 80%), and their performance or attendance is not recoverable. The student who performs any irregularity (copying, plagiarism, identity theft ...) that may lead to a significant variation in the rating of an assessment act, will be scored 0 for this assessment act. In the event of several irregularities, the final grade for the course will be 0. The course includes the possibility of recovery, under the following guidelines: - The student who fails the exam will be able to access a second exam during the recovery period. In this case, the maximum grade to be obtained would be approved (5 or 6). - The student who wishes to improve the grade of the first examination session must prepare a specific bibliography (to be consulted with the teaching team). The final grade would be the last one obtained, regardless of whether it was lower than the first. - In the case of suspending a seminar, group work or practice, the student must repeat it in the recovery period, improving the aspects necessary to pass it and the maximum grade to be obtained would be approved (5 or 6). Students will have the right to make up the subject if they have been evaluated from the set of activities, the weight of which is a minimum of 2/3 of the total grade for the subject. The student who performs any irregularity (copying, plagiarism, identity theft ...) will be scored 0 for this act of evaluation. In the event of several irregularities, the final grade for the course will be 0.
Title | Weighting | Hours | ECTS | Learning Outcomes |
---|---|---|---|---|
Exam | 40% | 2 | 0.08 | 2, 4, 6, 9 |
Practical works | 50% | 2 | 0.08 | 1, 2, 3, 11, 7, 5, 4, 6, 8, 9, 10, 12 |
Seminar assistance | 10% | 3.5 | 0.14 | 1, 2, 11, 5, 4, 6, 9, 12 |
Program: Word, Power Point, Canva or similar word processors are needed to carry out work and presentations.