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Events Organisation and Management

Code: 104777 ECTS Credits: 6
Degree Type Year Semester
2503868 Communication in Organisations OB 3 1
The proposed teaching and assessment methodology that appear in the guide may be subject to changes as a result of the restrictions to face-to-face class attendance imposed by the health authorities.


Nuria Torras Planas

Use of Languages

Principal working language:
catalan (cat)
Some groups entirely in English:
Some groups entirely in Catalan:
Some groups entirely in Spanish:


Marc Espín Heras


No specific knowledge is required.

Objectives and Contextualisation

  • Introduce students to the theory and practical application of the typology of events and their organisation, management and development for specific audiences.
  • Understand why the organisation of an event has become a useful tool to successfully achieve the objectives of the organizations.
  • Introduce students to the planning, organisation and management of the different aspects related to the implementation of any type of event. 
  • Introduce students to the basic terminology related to the organisation of events. 
  • Introduce students to the tools to organize an event optimizing technical, human, economic and material resources.
  • Promote creativity and good ideas to achieve optimal results.


  • Display the ability to lead, negotiate and work in a team.
  • Establish communication objectives, and design and apply optimal strategies for communication between organisations and their employees, clients and users, and society in general.
  • Manage time efficiently and plan for short-, medium- and long-term tasks.
  • Students must be capable of communicating information, ideas, problems and solutions to both specialised and non-specialised audiences.
  • Students must develop the necessary learning skills to undertake further training with a high degree of autonomy.
  • Work in compliance with professional codes of conduct.

Learning Outcomes

  1. Adapt to new situations in a constantly changing work environment.
  2. Ensure correct time planning when holding an event on a specific date, taking account of the geographical location, the holiday calendar, service providers' lead times, etc.
  3. Generate creative ideas in the workplace.
  4. Identify and describe the mechanisms of event construction and the objectives, advantages and specific risks in each case for organisations.
  5. Respect the different religions, ethnic groups, cultures, sexual identities, etc., in event management.
  6. Show initiative and leadership skills.
  7. Use the techniques of protocol and event management to make an impact and gain the emotional attachment of the organisation's specific target audience.
  8. Work independently to solve problems and take strategic decisions on the basis of the knowledge acquired.


  1. Events management and strategic communication
  2. Typology of events
  3. Strategic event planning
  4. Creativity as a differential aspect
  5. Risks management and event evaluation
  6. Communication


The proposed teaching methodology and evaluation activities may undergo some modifications depending on the health authorities' attendance restrictions.

  • The subject will be developed in theory and practice sessions. One third of the on-site class will be developed with the full group and two thirds in seminars with small groups.
  • The learning will be based on theory lectures, learning throug discussion, readings, case studies, projects and tests. The main goal of this module is to lay the foundation and develop a critical analysis and critical thinking.
  • The approach to the subject will be sensitive to incorporate the gender perspective in all possible aspects, from the contents to the dynamics of work and student participation. Methodologies that promote gender equality and non-sexist attitudes that facilitate the intervention in the classroom of both -male and female students- will be used.
  • On the day of the presentation of the subject, more detailed information on the organization of the sessions will be given, and the virtual campus will be used to upload teaching materials and information for the proper follow-up of the subject.


Annotation: Within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.


Title Hours ECTS Learning Outcomes
Type: Directed      
Master classes 15 0.6 1, 3, 4, 2, 5, 7
Seminars 33 1.32 1, 6, 3, 4, 2, 5, 8, 7
Type: Supervised      
Tutorials 8 0.32 1, 3, 4, 2, 5, 7
Type: Autonomous      
Autonomous study 42 1.68 1, 6, 3, 4, 2, 5, 8, 7
Research activities 42 1.68 1, 6, 3, 4, 2, 5, 8, 7


The proposed teaching methodology and evaluation activities may undergo some modifications depending on the health authorities' attendance restrictions.

The course consists of the following assessment activities:

  1. Exam (30% of the final qualification) of the theory contents. This evaluation activity will be recoverable.
  2. Two individual practices related to the questions treated in the seminar (30% of the final qualification). This evaluation activity will be recoverable.
  3. Fulfilment of a group project (document 20% of the final qualification + oral presentation 10% of the final qualification) within the seminar. At the beginning of the course, the teaching staff will provide guidelines about the project and its evaluations, as well as about calendar and deadlines. The teaching staff are also responsible for follow up and tutorial of students projects. These evaluation activities will not be recoverable. In case that the student doesn’t  deliver it or doesn't do it at all, the mark will be “not evaluable”. Taking into account that there are a continuous evaluation system, if a student is calificated as “not evaluable” on the project, he/she will also be calificated as “not evaluable” on the final grade.
  4. Attendance and active participation in the seminar (10% of the final qualification). This evaluation activity will not be recoverable.

The students have to pass the exam, the individual practices and have delivered the group work. If the exam or individual practices are suspended, no average will be made with the rest of the marks, and the final grade for the course will be that of the suspended exam or suspended individual practices. In the event that the student does not appear for the exam, does not deliver the practices and/or does not deliver the group work, the final grade will be "Not evaluable". In the event that the student fails the exam and the two individual practices, the final grade will be the average of these two evaluation activities.

Final mark

Because of this, the result would be:

  1. Exam of the theory contents (30% of the final qualification)
  2. Two individual practices related to the questions treated in the seminar (30% of the final qualification). 
  3. Group project: document (20% of the final qualification) + oral presentation (10% of the final qualification)
  4. Attendance and active participation in the seminar (10% of the final qualification).

Second-chance exam

Students who have submitted the group work, have taken the exam, have delivered the individual practices and don't pass, will be entitled to the recuperation of the subject. As detailed above, group project and attendance and participation in the seminar will be excluded from the possibility of recovery.

The dates of the evaluation and recovery activities will be announced on the day of the presentation of the subject. The information will also be available on the virtual campus.


The student who performs any irregularity (copy, plagiarism, identity theft...) will be qualified with 0 in this assignment or exam. In case there are several irregularities, the final grade of the subject will be 0.

Assessment Activities

Title Weighting Hours ECTS Learning Outcomes
Exam on the contents of theory 30 3 0.12 1, 3, 4, 2, 5, 7
Group project 20 2 0.08 1, 6, 3, 4, 2, 8, 7
Oral presentation (group project) 10 1 0.04 1, 6, 3, 4, 2, 5, 8, 7
Seminari active participation 10 1 0.04 1, 6, 3, 4, 5, 8, 7
Two individual practices related to the questions treated in the seminar 30 3 0.12 1, 6, 3, 4, 5, 8, 7


Campos, Gloria (2016). Eventos corporativos: puesta en escena, creatividad y espectáculo. Madrid: editorial Sindéresis.
Córdoba, María del Carmen (2021). Relaciones públicas y organización de eventos de márketing. Madrid: Ediciones Paraninfo. 
Cuadrado, Carmen i Rodríguez, Ruth (2014). El abc en la organización de eventos. Madrid: FC Editorial 
Jiménez-Morales, Mònika (2007). Manual de gestió d’esdeveniments: la construcció de la imatge de marca. Vic: Eumo Editorial.
Jiménez-Morales, Mònika i Panizo, Julio M. (2017). Eventos y protocolo: la gestión estratégica de actos corporativos e institucionales. Barcelona: Editorial UOC. 
Nielsen, Dorte and Thurber, Sarah (2018). Conexiones creativas: la herramienta de las mentes innovadoras. Barcelona: Editorial GG. 
Otero, María Teresa (2017). ¿Cómo se organizan los actos corporativos? Barcelona: Editorial UOC.


Office automation systems knowledge.