Degree | Type | Year | Semester |
---|---|---|---|
2501935 Advertising and Public Relations | OT | 4 | 0 |
Not required
Define the role of communication offices in the marketing mix. Analyze its evolution, functions, services and work tools until today- Different types of communication cabinets.
- Personal Branding Pla
- Establish a 360º vision "integrated" in the communication of business environment and institutions.
- Corporate and product communication in current business societies.
- The communication plan both internally and externally.
- Application of theoretical knowledge in seminars and cases based on real "case histories".
- Professional opportunities from the advertising and public relations side.
Study of the functions of the strategic direction of advertising and public relations in organizations.
- Basic tools for the communication management of organizations.
- Study of the methodologies and sources used for planning advertising media.
- Study of the strategies for the development of marketing actions.
- Study of the functional characteristics of account management.
- Operational development of the planner of the communication cabinets.
- Media strategy and advertising supports for communication offices
- Study and development of public relations in the different organizing sectors of social activity,
economic and political.
- Development of the planning of specific Public Relations techniques related to the different
public organizations.
- Knowledge of the theories of consumer behavior formulated from the different areas of
marketing study.
- Study and analysis of the management processes of the different functional areas of advertising and advertising companies.
Public relations.
Additional comments
Annotation: Within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.
Title | Hours | ECTS | Learning Outcomes |
---|---|---|---|
Type: Directed | |||
Theoretical and practical classes and seminars | 52.5 | 2.1 | 1, 4, 2, 3 |
Type: Supervised | |||
Tutorials and revision of exercises | 7.5 | 0.3 | 1, 2, 3 |
Type: Autonomous | |||
Individual study, readings, exercises | 82.5 | 3.3 | 1, 4, 2, 3 |
Exam: 30%. Recoverable
Works 70%. Recoverable. Configurations for different tests that individual cap is over 20%
It is compulsory to attend the classroom for the exhibition of works and unfolding cases, to pass the test of connections to approve the subject.
All activities, both theory and practice (seminars and laboratories), are recoverable as long as the student has been assessed in a minimum of 2/3 parts of the total valued activities
Evaluation activities
Title Weight Hours Credits Learning Outcomes
Theory, Seminars, Tutorials, Readings and theory works 20%; works 70%, 10% participation.
Title | Weighting | Hours | ECTS | Learning Outcomes |
---|---|---|---|---|
Exam | 30% | 2 | 0.08 | 1, 4, 2, 3 |
Exercises and homeworks | 70% | 5.5 | 0.22 | 1, 4, 2, 3 |
In the Moodle classrooms the reference bibliography will be posted
The subject does not require any software.