Degree | Type | Year | Semester |
---|---|---|---|
2501935 Advertising and Public Relations | OT | 4 | 0 |
There is no prerequisite
In general, this course pretends:
See the importance of current information systems in an organization and clarify to students the role of these Information Systems in the marketing decision-making process.
We want to explain the content and the development process of a standard system in an organization, providing students with the basic knowledge of modern Information Systems.
Furthermore, specifically, this program is designed so that participants can:
- Develop the ability to analyze marketing problems and the ability to break them down into simpler questions, so that it is feasible to search for Information to solve them.
-Acquire basic knowledge of Information Management, to at least be able to focus on the development and implementation of a SIM.
- Develop sensitivity to information biases and limitations.
- Remember some of the most current research methods and techniques and sources in the field of marketing
- Provide students with the application methodology, explain the content and its development.
The content of the subject will be sensitive to aspects related to the gender perspective.
Marketing Information Systems
Information sources.
Big data
Relationship marketing and CRM
Consumer-focused information systems:
Business Intelligence and Information Systems
Marketing Information Systems is a compendium of different areas of knowledge and, therefore, its development is interdisciplinary. Business management, marketing, market research, computing, strategic planning, communication, social media, are involved in its design.
Based on this thematic breadth, the framework of the program is developed starting from a theoretical-practical principle.
The sessions of the subject will consist of:
Theoretical sessions
Tutoring of the group work of the subject
Practical sessions in which the working groups will address the design of solutions that are used in Marketing Information Systems (such as Big Data, CRM, etc ...). This design will be carried out at a conceptual level, without going into the development of software and / or hardware solutions.
Tutoring sessions in which the progress of each group will be reviewed during the practice of the subject.
The teaching methodology and assessment proposed in the guide may undergo some modification depending on the restrictions on attendance imposed by the health authorities.
depending on the health situation the teaching methodology may vary (more or less).
The calendar will be available on the first day of class. Students will find all information on the Virtual Campus: the description of the activities, teaching materials, and any necessary information for the proper follow-up of the subject. In case of a change of teaching modality for health reasons, teachers will make readjustments in the schedule and methodologies.
Annotation: Within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.
Title | Hours | ECTS | Learning Outcomes |
---|---|---|---|
Type: Directed | |||
Theory and Practice Presentations | 50 | 2 | 2, 3 |
Type: Supervised | |||
Internship tutorials | 4 | 0.16 | 4, 2, 3 |
Seminars and exercises review | 3.5 | 0.14 | 4, 2, 3 |
Type: Autonomous | |||
Group work preparation for internships | 60 | 2.4 | 4, 2, 3 |
Research, readings, identification of models for seminars | 25 | 1 | 4, 2, 3 |
The evaluation of the subject is composed of:
Compulsory practices evaluated in class as a demonstration and understanding of the theoretical sessions. 20% mark
Group work: preparation and written and oral presentation of a report on a chosen company. 20% mark
Preparation of reports on conferences and other documents proposed by the teaching staff: 10% mark (individual evaluation)
Final exam with theoretical and practical part 50% mark
The revaluation activities will take place in the last weeks of the semester.
The practices and group work are NOT recoverable. ONLY the theory and the final exam can be made up with the make-up exam.
Students who do not achieve a grade of 3.5 on the theory test will have to go for recovery.
Title | Weighting | Hours | ECTS | Learning Outcomes |
---|---|---|---|---|
Practices evaluated on the lecture theory | 20% | 3 | 0.12 | 4, 2, 3 |
group work of the subject | 20% | 1.5 | 0.06 | 1, 4, 2, 3 |
individual exercises and reports | 10% | 3 | 0.12 | 1, 4, 2, 3 |
ANDREU,R. RICART, J.E. VALOR J.(1997) "Estrategias y Sistemas de Información" Ed.MacGraw Hill Madrid
EMERY, J.C.(1990) "Sistemas de Información para la Dirección: Recurso estratégico crítico" Ed. Diaz Santos S.A. Madrid
GÓMEZ, ALVARO; SUAREZ, CARLOS. (2011) “Sistemas de Información: Herramientas prácticas para la gestión”, 4ª edición, Ed. Ra-Ma, Madrid
KOTLER, Philip.(2012) “Dirección de Marketing” Ed. Prentice Hall.
A més, al llarg del curs es facilitaran diferents documents.
no software