Degree | Type | Year | Semester |
---|---|---|---|
2501935 Advertising and Public Relations | OB | 2 | 1 |
They have not been described.
Applying the knowledge of advertising and public relations to organize information and communicate in the graphic formats.
Transmitting information through graphic messages.
Using the formal elements and adapt the graphic messages taking into account the recipients of the information.
Training professionals in advertising and public relations, prepared to organize information in graphic formats.
Discovering the functions of creativity, design and production of advertising pieces.
Introducing the basic knowledge linked to the creative direction regarding the design of pieces of advertising communication and public relations.
Introducing the basic knowledge linked to the art direction with respect to the design of pieces of advertising communication and public relations.
TOPIC 1. PROCEDURE
Block 1 Subjects and Objects
Block 2 Production
TOPIC 2. ELEMENTS
Block 3 Tipometry
Block 4 Typography
Block 5 Color
Block 6 Graphics
Block 7 Graphic architecture:
TOPIC 3. FOUNDATIONS
Block 8 Design rationale
Block 9 Graphic Aesthetics
Training activities in ECTS credits, teaching-learning methodology and relation to the skills that students must acquire. |
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Training activities
|
%ECTS; hours |
Teaching-learning methodology
|
competitions |
Directed |
|||
Theory classes |
10%; 15h. |
Theory classes |
CE6, |
Seminar |
10%; 15 h. |
Group work of a specific topic or activity.
|
CT3 |
Laboratory practices |
15%; 22,5h. |
Activities with specialized equipment in groups.
|
CE11, CE14, CE23 |
Supervised |
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Tutories |
5%; 7,5h. |
Individual or group attended activities aimed to develop knowledge in practical situations and solving learning problems |
CE11, CE23 |
Autonomous |
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Reading, analysis and synthesis of texts, preparation and completion of works |
55%; 82,5h. |
Comprehensive reading of texts and studies, recensions, essays, bibliography and realization of schemes, conceptual maps and abstracts |
CE5, CE6, CE11 |
Avaluación |
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Evaluation activities |
5%; 7,5h. |
Expression of knowledge, oral or written.
|
CE5, CE6, CE11 |
The teachers will allocate approximately 15 minutes of a class to allow their students to answer the evaluation surveys of the teaching performance and the evaluation of the subject or module.
Annotation: Within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.
Title | Hours | ECTS | Learning Outcomes |
---|---|---|---|
Type: Directed | |||
Theory | 15 | 0.6 | 3 |
Works | 37.5 | 1.5 | 7, 1, 6, 5, 8, 9 |
Type: Supervised | |||
Tutorials | 7.5 | 0.3 | 7, 1, 3, 6, 5, 9 |
Type: Autonomous | |||
Works | 82.5 | 3.3 | 1, 3, 6, 8 |
The proposed teaching methodology and evaluation activities may undergo some modifications depending on the health authorities' attendance restrictions.
The subject consists of the following evaluation activities:
1. Activity Examination, 40% of the final grade
2. Practical theoretical activities 60% of the final grade
2.1 Activity Portfolio 5% of the final grade
2.2 MIV applications 20 % of the final grade
2.3 Manual Visual Image (MIV) 15% of the final grade
2.4 Piece Advertising Graphic: Textual (typography) 10% of the final grade
2.5 Piece Advertising Graphic: Visual (graphics) 10% of the final grade
In order to pass, it will be mandatory to obtain a qualification of 5 points on each of the activities.
Furthermore, students will have to follow the instructions of the professors and the additional provided materials.
1. Chronogram (teaching sessions during the course: hours, classrooms, submissions ...).
2. Activity Card (description of the activities to be carried out and the headings for its evaluation).
3. Course guide (details of the course development and the specific rules for its operation).
4. Study materials and specific learning.
Activities are compulsory and can be oriented to theory (graphic theorization) or practice (other evaluation activities). To pass the subject students must have passed all the activities (minimum grade 5).
Recovery
Students will have the right to recover the subject if it has been qualified of a minimum of 2/3 parts of the total grade of the subject.
To be capacitated to submit to the recovery of the subject, the minimum average mark is 3,5.
Students who that have participated in the continuous evaluation, and fail the theoretical test, can recover it via a recovery test, consisting of a new theoretical test.
Unfulfilled practical activities can be recovered via second, on the specified date, improving it based on the professor’s instructions (repetition and improvement of the same activity). In this case, the maximum qualification will weigh a 75% of the assigned value, since the same activity is repeated, with the teaching indications to improve it, and with extra time.
If the 2/3 parts have not been fulfilled, students will be able to take the level test that will be done at the end of the course (recovery), which will consist of both a practical and a theoretical test.
Second Registration
In the case of a second registration the students can do a single proof of synthesis that will consist of a delivery, activities that had not been approved during the previous academic course.
The qualification of the subject will correspond to the qualification of the synthesis test.
Non qualified students
It will be considered that the students cannot be evaluated when the teachers detect signs of copying or plagiarism in the activities.
Copy and plagiarism
Students who commit any kind of irregularity (copy, plagiarism, identity theft...) that can lead to a significant variation of the qualification of an evaluation, will be qualified with a 0. In case of several irregularities, the final grade of the subject will be 0.
Subject Planning
The calendar will be available on the first day of class. Students will find all information on the Virtual Campus: the description of the activities, teaching materials, and any necessary information for the proper follow-up of the subject. In case of a change of teaching modality for health reasons, teachers will make readjustments in the schedule and methodologies.
Title | Weighting | Hours | ECTS | Learning Outcomes |
---|---|---|---|---|
1. Advertising design: Visual (illustrations). | 10 | 0.5 | 0.02 | 7, 1, 2, 9 |
2. Advertising design: text (typographic | 10 | 0.5 | 0.02 | 7, 1, 2, 9 |
3. Visual Image Book | 15 | 1 | 0.04 | 1, 9 |
4. Applications of Visual Image Book | 20 | 1.5 | 0.06 | 7, 1, 2, 9 |
5. Theoretical Exam | 40 | 3 | 0.12 | 1, 3, 6, 4, 8, 9 |
6. Portfolio | 5 | 1 | 0.04 | 7, 1, 3, 6, 5, 4, 8, 9 |
Landa, Robin (2004) El diseño en la publicidad. Anaya Multimedia. Madrid
Blanchard, Gérard (1990). La letra. CEAC, Barcelona
Buzzard, Nick. (1991) Cómo combinar y elegir colores para el diseño gráfico. Gustavo Gili. Barcelona.
Colyer, Martin. (1999) Cómo encargar ilustraciones. Gustavo Gili.BCN.
Lewandowsky, Pina /Zeischegg, Francis (2005) Guía práctica de diseño digital. Parramón. BCN
March, Marion. (1988) Tipografía creativa. Gustavo Gili. Barcelona.
Marshall, Hugh. (1990) Diseño fotográfico. Gustavo Gili. Barcelona 90.
Mazzeo, Cecilia. Diseño y sistema : bajo la punta del iceberg. BUENOS AIRES, Ediciones Infinito, 2017
https://ebookcentral-proquest-com.are.uab.cat/lib/uab/reader.action?docID=4870584
Pape, Ian. (1992) Cómo combinar y elegir tipografía para el diseño gráfico. Gustavo Gili. Barcelona.
Perfect, Christopher (1994). Guia completa de la tipografía. Blume. Barcelona
Puente Balsells, Ma Luz ; Francisco Viñals Carrera. Grafología digital, tipográfica y del diseño visual. Barcelona : Editorial UOC, abril 2019 https://cataleg.uab.cat/iii/encore/record/C__Rb2083370?lang=cat
Tena, Daniel (2005) Diseño Gráfico y Comunicación. Pearson Prentice Hall. Madrid.
—, (2011) Diseñar para comunicar. Editorial Bosch. Barcelona.
—, (2017)Diseño Gráfico Publicitario. Editorial Síntesis. Madrid.
West, Suzanne (1991). Cuestión de Estilo. ACK Publish, Madrid.
The course will use the programs Affinity Publisher, Affinity Photo and, as a reading tool, Acrobat Reader.
The teachers will spend five and two hours, respectively, in the training of the first two.
At the same time, the teaching staff will provide online resources so that the student can complement their training, if they consider it, with unlimited dedication.