Degree | Type | Year | Semester |
---|---|---|---|
4316022 Sport Management | OB | 0 | 2 |
There are no prerequisites
The main objective is that students can start studying events in general and particularly in the sports field. For this, students will be provided with the basic activation tools for decision making in the field of sports management. Specifically, the objectives at the training level are:
• Analyze the different types of events according to their magnitude, impact and temporality
• Develop appropriate models for each type of event.
• Analyze the process of preparing and presenting applications, planning the calendar adapted to the event with its intermediate milestones.
• Develop a minimum organizational structure for it
• Estimate a budget and analyzing its impact,
• Establish the elements of the communication and promotion strategy of the event.
• Introduce the operations plan operations of an event, as well as the legacy it leaves at the venue and its economic impact.
Topic 1: Introduction
1.1 Conceptualization of an event
1.2 Event types and organizational models
1.3 Phases of an event
1.4 Candidacy
Topic 2: Communication
2.1 Marketing
2.2 Sponsorship
2.3 TV and Media
Topic 3: Operations
3.1 Project management
3.2 Logistics and Operations
3.3 Security and risk management
3.4 Venue management
3.5 Accreditations
3.6 Technology and digital transformation
3.7 Volunteering
3.8 Ethics and CSR - Environment - Antidoping
Topic 4: Finance
4.1 Finances of a sporting event
4.2 Ticketing
4.3 Business plan
Topic 5: Legacy
5.1 Economic impact
5.2 Tourism and events
Online modality
In the case of the online modality, the methodology will be adjusted in order students can achieve all the learning outcomes specified in this guide and at the same time develop the skills and abilities of the subject.
To this end, the resources available in the modle classrooms will be optimized to maximize student involvement and motivation (forums, debates, simulation games, case studies, online presentations, etc ...)
Title | Hours | ECTS | Learning Outcomes |
---|---|---|---|
Type: Directed | |||
Participatory Master Sessions | 40 | 1.6 | 5, 8, 4, 2 |
Problem solving, exercises in the ordinary classroom | 10 | 0.4 | 1, 5, 6, 7, 8, 3, 4, 2 |
Type: Supervised | |||
Discussion forums | 10 | 0.4 | 6, 7 |
Problem solving / Case studies | 15 | 0.6 | 1, 5, 6, 7, 8 |
Type: Autonomous | |||
Personal study | 60 | 2.4 | 5, 6, 8 |
Work completion / Report | 10 | 0.4 | 1, 5, 6, 8, 9, 3, 4 |
On the first day of class, the teacher will specify how many individual and group activities, in which they consist of and will determine what percentage of assessment they each have, always respecting the total weight proposed in the teaching guide
Title | Weighting | Hours | ECTS | Learning Outcomes |
---|---|---|---|---|
Individual theoretical and practical works: Delivery of exercises and work done and participation in forums and debates | 40% | 1 | 0.04 | 1, 5, 8, 9, 4 |
Individual theoretical-practical tests: Written and oral tests | 20% | 2 | 0.08 | 1, 5, 6, 8, 9, 3, 2 |
Theoretical-practical group tests: Presentation and defense of the exercises and work done in groups | 40% | 2 | 0.08 | 1, 5, 6, 7, 8, 3 |
-Acosta, R. (1999). Dirección, gestión y administración de las Organizaciones deportivas.Barcelona: Paidotribo.
-Alberto, C.; Hernando, V.; Fernández, J.A. (1996). Gestión y dirección de empresas deportivas.Madrid: Gymnos.
-Aragon, P. (1991). Técnicas de dirección y marketing para entidades deportivas. Málaga: UNISPORT / IAD.
-Ayora, D. y García, E. (2004). Organización de eventos deportivos. Barcelona, INDE.
-Calonge, A.L. (1999).La organización y administración de clubes deportivos: manual práctico de gestión. Modalidad fútbol. Madrid: Civitas Ed.
-Celma, J. (2004). ABC del gestor deportivo. Barcelona: INDE.
-De la plata, N. (2001). Los Servicios Públicos Deportivos. Serie Estudios Europeos nº 11. Madrid: Universidad Europea - CEES Ediciones. IAD
-Escuela Canaria del Deporte (1998). Organización de eventos deportivos.Islas Canarias: -Dirección General de Deportes del Gobierno de Canarias
-García, M., Puig, N. y Lagardera, F. (2002). Sociología del Deporte. (2ª edición REVISADA) Madrid: Ciencias Sociales-Alianza Editorial.
-Gil, Jose (1995). Cómo organizar una competición deportiva. Barcelona. Ed. Flash Books.
-Greenwell, C. (2013). Managing Sports Events. Champaign (IL): Human Kinetics.
-Heinemann, Klaus (1999). Sociología de las organizaciones voluntarias. El ejemplo del club deportivo.Estudios de economía y sociología. Valencia: Ed. Tirant lo Blanch.
-Landaberea, J.A. (1992). El contrato de esponsorización deportiva. Pamplona: Aranzadi.
-Landaberea, J.A. (2000). Guía práctica para elaborar contratos de patrocinio. Cuadernos -Kirolgi nº 1. Gipuzkoa, Ed. Fundación Kirolgi.
-Martin, O. (1996). Manual práctico de organización deportiva: Claves para un rendimiento óptimo.Madrid: Ed. Gymnos.
-Mastermann, G. (2009). Strategic Sports Event Management.Oxford: Butterwoth Heinnemann.