Degree | Type | Year | Semester |
---|---|---|---|
4313799 Management and Organisation of Event Tourism | OB | 0 | 1 |
There are no prerequisites
1. Delve into the concepts and basic marketing tools applied to the organization of events
2. Analyze events as marketing and communication tools
3. Learn and apply the tools of economic management of events
4. Learn to prepare budgets, closing and balance of an event
5 Learn about civil liability coverage, contingencies and accidents related to the celebration of events
6. Analyze and learn about the role of sponsorship, the structure of a sponsorship plan and its legal considerations
7.- Learn the tools of analysis and application of the Return on Investment of an event
1. Economic management I / II / III
2. Marketing techniques for events I / II
3. ROI and ROO
4. Insurance
5. Digital marketing I / II
6. Economic impact of events and analysis of the demand of business tourism
7. Sponsorship marketing plan I / II
8. Events and corporate communication
The teaching methodology combines teachers’ lectures with the discussion and resolution of practical cases with students. Moreover, there are discussion sessions on topics which have been presented.The module evaluation exercice aims to set the knowledge developed during the Module.
1.-In-person
2.- Outside the classroom work with tutored sessions
Title | Hours | ECTS | Learning Outcomes |
---|---|---|---|
Type: Directed | |||
Classroom | 36 | 1.44 | 2, 3, 6, 11, 5, 9 |
Type: Supervised | |||
Attendance events/activities classroom | 15 | 0.6 | 10, 8, 7, 11, 1 |
Resolution directed activities | 35.5 | 1.42 | 2, 6, 8, 11, 4, 1 |
Tutoring | 15.5 | 0.62 | 10, 3, 4, 9 |
Type: Autonomous | |||
Elaboration works | 90 | 3.6 | 10, 2, 8, 11, 4, 5 |
To successfully complete the Module, attendance is mandatory to at least 80% of the lectures
Continuous evaluation (attendance, graded observations): 25%
Graded coursework (individual or in-group): 25%
Written tests / module evaluation test: 50%
Title | Weighting | Hours | ECTS | Learning Outcomes |
---|---|---|---|---|
Discussions-Forums | 40% | 6 | 0.24 | 8, 11, 4, 9 |
Oral presentations | 10% | 7 | 0.28 | 10, 2, 3, 6, 5, 9, 1 |
Written module evaluation test | 50% | 20 | 0.8 | 10, 2, 7, 12, 11, 4, 5 |
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Kawsaki, Guy (2011): El arte de cautivar. Gestión 2000. Barcelona
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Villena López, Alejandro (2017) Eventos. Herramienta de comunicación y su valor en el Marketing. Sindéresis. Madrid
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Decret 112/2010, de 31 d’agost, pel qual s’aprova el Reglament d’espectacles públics i activitats recreatives
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Ley 50/1980, de 8 de octubre, de Contrato de Seguro.
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