Logo UAB
2020/2021

Gender, Communication, and Social Change

Code: 42444 ECTS Credits: 6
Degree Type Year Semester
4313227 Media, Communication and Culture OT 0 2
The proposed teaching and assessment methodology that appear in the guide may be subject to changes as a result of the restrictions to face-to-face class attendance imposed by the health authorities.

Contact

Name:
Juana Gallego Ayala
Email:
Joana.Gallego@uab.cat

Use of Languages

Principal working language:
spanish (spa)

Other comments on languages

Catalan and Spanish use int he class indiscriminately

Prerequisites

There are no special requests in this Course, yet students who choose this topic should be interested in gender inequality. This Course totally focuses in gender perspective.

 

Objectives and Contextualisation

Main Goals:

The goals of this subject are to reflect about the importance that Mass Media has achieved in the contemporary society, especially in the reproduction and perpetuation of gender roles and stereotypes. Mass-Media has been important since it was born, but nowadays is a fundamental actor of the social processes, which can't be understood without its action. 

Conventional Media (printed press, magazines, radio, television) as well as the new means of communication that have appeared with internet (from digital newspapers to Social Media or Youtube) are an stretegic new forum where most of the public and private events are treated and depicted. This Course proposes a critical approach to the matter from a gender perspective. Mass media can be useful for the reproduction of conventional gender stereotypes, but also they it depict new models of identification and help to renovate the collective imaginery.

a) To reflect and analyze mass media contents from a gender perspective. Mass Media reproduces the cognitive basis of the society, presenting different interpretations of the events that are crucial to the society phenomena perception.  

b) To study the interdependence between the Mass Media and the Society, and how they produce, maintain and reproduce social change, specially related to gender rols and stereotypes.

 

Competences

  • Analyse the impact of media groups' strategies of social communication with the aim of promoting new, participative forms of culture and communication.
  • Analyse the new forms of social communication introduced by ICT (information and communication technologies) in order to innovate in media and cultural production and solve the problems posed in the new environments.
  • Continue the learning process, to a large extent autonomously.
  • Lead and work in interdisciplinary teams.
  • Plan, direct and evaluate media communication strategies to construct complex informational topics.
  • Use acquired knowledge as a basis for originality in the application of ideas, often in a research context.

Learning Outcomes

  1. Apply critical discourse analysis to specific media products
  2. Continue the learning process, to a large extent autonomously.
  3. Develop communication campaigns to entities or agencies implement gender
  4. Develop research on the different aspects of gender and communication
  5. Identify the contents of sexist and / or discriminatory media products
  6. Lead and work in interdisciplinary teams.
  7. Produce written or audiovisual media content by applying a gender perspective
  8. Recognize transmission mechanisms of gender stereotypes in the various media products and communication
  9. Use acquired knowledge as a basis for originality in the application of ideas, often in a research context.

Content

This Course offers a wide introduction to massive communication with a gender perspective. The goal is to figure out how mass media influences strongly in the reproduction of gender identities, individual and collectivelly. The different aspects treated in this Course are:

Theme 1. Basic concept about gender. Sex/Gender System. Socialization and gender identity. Myths, archetypes and Stereotypes. The Gender Roles.

Theme 2. Mass Media as an strategic forum of power. The social conditions in the production of information. The situation of Freedom of Expression in the World.

Theme 3. The Production of the Information. Information Mechanisms and Production of Gender Stereotypes. Workers in the Mass Media Industry and Gender. The Glass Ceiling and the Sticky Floor.

Theme 4. Gender Asymmetry Representation in the Mass Media. Gender Dimorphins: He does/She is. The most common gender stereotypes in the Mass media. Different journalistic fields: politics, society, culture, sport, etc.  Invisibility of other gender identities. 

Theme 5. Gender Perspective and Information. Recommendations to avoid gender stereotyping treatment in the Mass Media. Mass Media Representation of Gender Based Violence against Women.

Theme 6. Advertising as and Euphoric Discours. Consumer Society and Advertising. The impact of Advertising in the Society. Supreme values and Advertising discourse. The most Common Gender Stereotypes in the Adversiting Industry.

Theme 7. New communicative models: The impact of Social Media in Communication System. Other formats: music videos, Youtube, clips, web series, etc.,

Theme 8. Entertainment and fiction. The Golden Age of Television Series. Gender Stereotypes in the new Television Series and masculine and feminine roles. 

Theme 9. The cinema. Fiction as constructor of the Social Imaginery. Most common gender roles in fictional narrative.The case of the prostitution in the cinema. 

Theme 10. Social Responsability of Mass Media. New social tendencies about sexism and feminism. Creative use of Mass Media to overcome sexism and gender stereotypes. Future Perspectives. 

 

Methodology

The Methodology of the Subject is as follow:

1) Theoretical explanation of basic and fonamental concepts of the Subject. The professor will order some practical exercises that students will present in the next session 

2) Next session students will orally present the exercises previously ordered by the professor.

3) Collective debate about the results of the exercises individually done by the students.

 

Activities

Title Hours ECTS Learning Outcomes
Type: Directed      
Debating and discussing int he class specific topics about Mass Media content 20 0.8 1, 3, 8, 6
Theoretical Explanation of basic concepts of the Subject 30 1.2 1, 9, 8
Type: Supervised      
Written Essays about different aspects included in the Programme 50 2 1, 3, 7, 2
Type: Autonomous      
Reading basic and complementary texts of the Bibliography 30 1.2 1, 9, 3, 2, 6
Searching and explaining specific media content in class 20 0.8 3, 8, 6

Assessment

The subject consists of the following evaluation activities:

A. Weekly Written Reports about different aspects treated in the theoretical sessions. About 4 to 6 assignments are expected to be handed in. (This Activity represents 40% of the final grade).

B. Written Essays about an aspect included in de Programme. About 2 to 4 assignments are expected to handed in.  (This Activity represents 40% of the final grade).

C. Oral Exposition of some of the exercises done Weekly. (This Activity represents 20% of the final grade). (To be able to pass the subject is necessary to have done the 75% of the total proposed exercises)

D. Attendance to classes and active participation is also considered in the final grade. (75% of classes attendance required).

Revaluation process:

In case the student has not achieved the minimum number of exercices required (75% of the total) or written the Final Essay, she/he will dispose of 2 weeks to elaborate the exercises and submit the Final Essay.

If the student has obtained less than 3 in the normal evaluation, she/he will have to reelaborate the exercises and do a final exam about the aspects included in the Programme.

 

 

 

 

 

Assessment Activities

Title Weighting Hours ECTS Learning Outcomes
Oral exposition in the class of the practical exercises done in the course 20 0 0 9, 4, 7, 2
Witten Essays about any point included in the Programme 40 0 0 1, 9, 3, 6
Written Essay about different topics included in the Programme 40 0 0 1, 5, 7, 8

Bibliography

BIBLIOGRAFÍA BÁSICA

BERNAL-TRIVIÑO, Ana, Hacia una comunicación feminista. Como informar e informarse sobre violencia machista, Barcelona, UOC (2019)

BERNARDEZ, Asunción, Mujeres en Medio(s). Propuesta para analizar la comunicación masiva con perspectiva de género, Madrid, Fundamentos, (2015)

BYERLY, Carolyn, (ed.) The International Handbook of Women and Journalism, Palgrave-MacMillan, Washington, (USA) (2013)

CAC/ICD, Gènere i mitjans de comunicació. Eines per visibilitzar les aportacions de les dones, CAC, ICD, Col·legi de Periodistes de Catalunya, Barcelona (2011).

EUROPEAN COMISSION,  “Breaking gender stereotypes in the media” Advisory Committee on Equal Opportunities for Women and Men, (2010).

GALLEGO AYALA, Juana, "Retos académicos y profesionales para una comunicación con perspectiva de género", en Comunicación y Género, Madrid, Ameco (2018).

GALLEGO, Juana y LUENGO, María,  Periodismo social. Madrid, Síntesis (2014)

GALLEGO, Juana, De reinas a ciudadanas. Medios de comunicación, ¿motor o rémora para la igualdad?  Barcelona, Aresta (2013)

GALLEGO, Juana Eva devuelve la costilla. El nuevo estado de conciencia de las mujeres, Icaria, Barcelona (2010)

GALLEGO, Juana (directora): La prensa por dentro. Producción informativa y transmisión de estereotipos de género, Barcelona, Los Libros de la Frontera, (2002).

GAMEZ, M. José y MASEDA, Rebeca, Gender Violence in Spanish Culture. From Vulnerability to Accountability, Peter Lang, New York. (2018)

GALLEGO, Juana: Mujeres de papel. De ¡Hola! A Vogue, la prensa femenina en la actualidad.  Icaria, Barcelona (1990)

GIL BENITEZ, Eva M. La mirada androcéntrica en la publicidad radiofónica,Diputación de Córdoba, 2016.

IJF, Getting the Balance. Gender Equality in Journalism, International Journalists Federation, Brussels (2009)

IWMF, Global Report on Status ofWomen in the News Media, International Women Media Foundation, Washington, (2010) www.iwmf.org

ROSS, Karen, and PADOVANI, Claudia, Gender Equality and the Media. A Challenge for Europe, Routledge, New Yoirk, (2017).

SANCHEZ-GUTIERREZ, B. y LIBERIA, I. Aquelarre. La emancipación de las mujeres en la cultura de masas, Advook, Sevilla, 2020.

UNESCO, Indicaciones de género para los medios de comunicación, París, (2014)

WACC, Who makes the News,  www.whomakesthenews.org 2005, 2010)

 

 BIBLIOGRAFÍA COMPLEMENTARIA:

BUTLER, Judit, El género en disputa.El feminismo y la dubversión de la identidad. Barcelona, Paidós, (2007).

GALLAGHER, Margaret et al.: Screening Gender (Guía de buenas prácticas sobre género en televisión), Bruselas, Comunidad Europea, (2001)

GALLEGO, Juana: Putas de película. Cien años de prostitución en el cine, Barcelona, Luces de Gálibo (2012)

GALLEGO, Juana: "Cine y prostitución: Una lectura del sexo de pago en la ficción cinematográfica". Quaderns del CAC, número 35, diciembre, pp- 63-71, (2010) (versió en català i anglès)

http://www.cac.cat/web/recerca/quaderns/hemeroteca/detall.jsp?NDg%3D&MQ%3D%3D&Jyc%3D&MzY%3D

JORGE, Ana, Mujeres en los medios, mujeres de los medios, Icaria, Barcelona, (2004)

LLEDÒ, Eulàlia: Como tratar bien los malos tratos en los medios de comunicación, Sevilla, Instituto de la Mujer de Andalucía (1999).

LLEDÓ, Eulàlia, Cambio lingüístico y prensa. Barcelona:Laertes, (2013).

GILL, Rosalind Gender and the Media, Polity Press, Cambridge (2007)

LOPEZ, Pilar, Manual de información en género, IORTV, Madrid (2005)

MENÉNDEZ, I. El cuarto poder, ¿un poder de mujeres? Oviedo, Milenta. (prólogo de Amelia Valcárcel). (2003)

UNIÓ DE PERIODISTES VALENCIANS, Noticias con lazo blanco. Manual para periodistas sobre la violencia doméstica, Generalitat Valenciana, Conselleria de Benestar Social, (2002)

VV.AA. Arrinconando estereotipos en los medios de comunicación y publicidad. Madrid, Comunidad de Madrid/Comisión Europea, (2003)

VV.AA. Mujeres, hombres y medios de comunicación, (4 Vols). Valladolid, Lex Nova. Junta de Castilla y León. (2002)