Degree | Type | Year | Semester |
---|---|---|---|
4311312 Management, Organization and Business Economics | OB | 0 | 2 |
Previous admission in the Master in Management, Organization and Business Economics (MMOBE)
Once the course is over, a number of goals are expected to have been achieved by the students, which include acquaintance with advanced concepts and instruments which can be applied to business competitive analysis along with an understanding of their usefulness in the formulation of business competitive advantage.
These goals include the measurement of business financial performance and its decomposition, the formulation of business competitive strategy, the quantification of value creation associated with strategy, and the understanding of value sharing and appropriation mechanisms. The subject does not forget key issues related with entrepreneurship. In this case, the goal is to provide students with an overall picture of what does entrepreneurship mean and of the key factors that influence the entrepreneurial process. Finally, hot topics in marketing are also considered.
Develop students’ abilities to link theory with applied work. Given a problem of business performance analysis, students will be able to identify an appropriate theoretical framework, a suitable analytical method, and undertake an informed empirical analysis.
This subject provides a theoretical and empirical overview of the economics of business competitive analysis, with special focus on the most recent advances and the main areas of research in the field. Based on the fundamentals of economic theory, the lectures introduce and apply alternative approaches to the analysis of business strategy, marketing and its translation to firm performance. The subject also links performance measurement with profitability, profit, cost and rate of return on assets. No assumption is made about the unit under evaluation which makes the methodology suitable for the analysis of the behaviour of organizations which do not seek to maximize profits. The subject also pays attention to the role of the entrepreneur and develops some key issues related with it.
The subject has been divided in four parts: business strategy, performance measurement, entrepreneurship and marketing. A detailed description of their contents can be found: http://www.mmobe.uab.cat/en/
The followign topics will be covered
Economics of Strategy
1.- Business strategy
2.- Corporate level strategy
3.- International strategy
4.- Strategic porpuse
The Economics of Performance Measurement
1.- Review of production economics
2.- Efficiency measurement
3.- Productivity and profitability
4.- Productivity and profit
5.- Productivity and cost
6.- Productivity and returns on assets
Entrepreneurship and Innovation
1.-Entrepreneurship and individual level determinants of entrepreneurial action
2.- Firm growth
3.- Environmental factors determining entrepreneurship
4.- Corporate entrepreneurship
Marketing
1.- Introduction to marketing
2.- Choice Based segmentation and targeting
3.- Cases of study
4.- Academic research in marketing
The course combines theoretical lectures and practical sessions that require the dynamic participation of students. Learning activities include: following lectures on main topics, making of problems and computer exercises, reading and critical reviewing of papers. This is an interactive subject. Case preparations and in-class discussions will form the important benchmarks of progress. In-class discussions give students an opportunity to apply material from the class to real-world problems. Other class sessions will be primarily dedicated to lecture material and shorter discussions.
Title | Hours | ECTS | Learning Outcomes |
---|---|---|---|
Type: Directed | |||
Lectures, discussions and case presentations | 100 | 4 | 11, 18, 2, 14, 3, 4, 6, 5, 7, 13, 15, 16, 9, 10 |
Type: Supervised | |||
Training and monitoring of work in progress and cases | 25 | 1 | 11, 14, 3, 4, 5, 7, 13, 15, 16, 8, 9, 10, 1 |
Type: Autonomous | |||
Reading related cases and practical preparation, study preparation of schemes. | 85 | 3.4 | 11, 12, 18, 2, 3, 4, 6, 5, 7, 13, 15, 16, 9, 10, 1 |
The course assessment will consist of:
- Assignments (presentation of critical reviewing of papers, resolution of problems, final paper, etc)
- Participation in class
- Test (midterm test and final exam)
The course is passed when the final mark is equal or higher than five.
Title | Weighting | Hours | ECTS | Learning Outcomes |
---|---|---|---|---|
Assignments | 55 | 22 | 0.88 | 11, 12, 18, 2, 3, 4, 6, 5, 7, 13, 15, 16, 8, 9, 10, 1 |
Class participation | 5 | 2 | 0.08 | 12, 14, 3, 4, 6, 5, 7, 15, 16, 8, 9, 1 |
Test | 40 | 16 | 0.64 | 2, 17, 3, 7, 13, 15, 8, 9, 1 |
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