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2020/2021

Entrepreneurship and Innovation

Code: 104956 ECTS Credits: 3
Degree Type Year Semester
2500894 Tourism OT 4 0
The proposed teaching and assessment methodology that appear in the guide may be subject to changes as a result of the restrictions to face-to-face class attendance imposed by the health authorities.

Contact

Name:
Sebastián Aparicio
Email:
Sebastian.Aparicio@uab.cat

Use of Languages

Principal working language:
english (eng)
Some groups entirely in English:
Yes
Some groups entirely in Catalan:
No
Some groups entirely in Spanish:
No

Other comments on languages

Teaching Language: English

Teachers

Andreu Turró Sol

Prerequisites

There are no prerequisites

Objectives and Contextualisation

This subject is part of a series of courses taught in the Bachelor’s Degrees in Tourism and Hotel Management, which are related to business management. Nonetheless, this subject is transversal to the contents of entrepreneurship, and particularly of new business formation and innovation within the context of the tourism sector. The subject is more focused on practical issues, and it seeks to apply the theoretical contents of entrepreneurship and innovation through exercises, applied cases, as well as other complementary activities for entrepreneurship.

By the end of this course, the student will be able to: 

1. To know the more relevant theoretical models and the key concepts of entrepreneurship, new business formation and innovation.
2. To know the new business creation process: from the idea identification through the entrepreneurial project.
3. To be able to identify and understand the different resources necessary for the development and progression of any business.
4. To know the characteristics of a successful entrepreneur and how to identify, acquire, and implement personal disciplines and behaviors.
5. To understand and apply knowledge acquired during the course to carry out an entrepreneurial project. 

Competences

  • Behave ethically and adapt to different intercultural contexts.
  • Behave responsibly towards the environment.
  • Develop a capacity for independent learning.
  • Display a customer service orientation.
  • Have a business vision, pinpoint the customer's needs and pre-empt possible changes in the environment.
  • Plan, organise and coordinate a work team, creating synergies and showing empathy.
  • Propose creative alternative solutions to problems arising in the field of tourism management, planning, businesses and products.
  • Show initiative and an entrepreneurial approach to business creation and management in the tourism sector.
  • Take decisions in situations of uncertainty, taking into account potential consequences of these decisions in the short, medium and long term.
  • Use communication techniques at all levels.
  • Work in a team.

Learning Outcomes

  1. Behave ethically and adapt to different intercultural contexts.
  2. Behave responsibly towards the environment.
  3. Develop a capacity for independent learning.
  4. Develop skills in leadership and conflict management.
  5. Display a customer service orientation.
  6. Have a business vision, pinpoint the customer's needs and pre-empt possible changes in the environment.
  7. Identify and evaluate new business opportunities in the sector.
  8. Identify the resources and capacities needed to develop new businesses.
  9. Make judgements and choices in the area of human resources, establishing suitable channels for implementing and monitoring strategies in this area.
  10. Plan, organise and coordinate a work team, creating synergies and showing empathy.
  11. Take decisions in situations of uncertainty, taking into account potential consequences of these decisions in the short, medium and long term.
  12. Use communication techniques at all levels.
  13. Work in a team.

Content

1. ENTREPRENEURIAL MINDSET AND ATTITUDES TOWARD ENTREPRENEURIAL ACTIVITY

The relevance of entrepreneurship nowadays 

SMEs and new ventures in the economy. Business structure and demography.

Manifestations of entrepreneurship

An approach to the research of entrepreneurship: GEM project

Entrepreneurship in the tourism sector

 

2. THE ENTREPRENEURIAL PROCESS

Phases and elements: entrepreneurship, the idea, the project and the resources

Conditioning factors for entrepreneurship. The institutional theory and the system thinking

The entrepreneurial planning and process

Myths and realities about entrepreneurial activity

Specific characteristics of entrepreneurial process in the tourism sector

 

3. ENTREPRENEURSHIP AS A PROTAGONIST OF THE ENTREPRENEURIAL ACTIVITY

The entrepreneur: in search of a definition

The entrepreneur and the entrepreneurial team

Entrepreneurial skills

The socio-demographic characteristics of entrepreneurs

The specialization of tourism entrepreneurs

 

4. FROM THE IDEA THROUGH THE ENTREPRENEURIAL OPPORTUNITY. THE ROLE OF CREATIVITY

The creativity within new business formation  

Innovation

The business idea

The business opportunity

Creativity and tourism

 

5. OTHER FORMS OF ENTREPRENEURIAL ACTIVITY: CORPORATE ENTREPRENEURSHIP

Relevance of corporate entrepreneurship
Corporate entrepreneurship vs independent entrepreneurship
Corporate entrepreneurship forms
Corporate entrepreneurship and innovation in the tourism business

 

6. THE BUSINESS PLAN

The utility of a business plan, contextual analysis, and the marketing plan

Production and operations plan

Organization, human resources and legal-fiscal plan

Financial-economic plan

The details of the business plan forthe case of tourism sector businesses

Methodology

The subject is taught based on three teaching-learning methodologies:

a) Methodology of the theory:

Lecturer classes will be taught regarding the different topics of the subject. In some cases, media content will be used (i.e. videos supporting the theory, Power Point slides, etc.)

b) Methodology of the applied cases:

There will be presentation and implementation of exercises and applied cases (either individually or in group work) related to the theoretical explanations (some exercises will be out of class). Also, an entrepreneurial project within the context of the tourism sector will be developed. 

c) Methodology online (Campus Virtual):

The Campus Virtual platform will be used as a complement of information and alternative way of communication between the Professor and students. Within the Campus Virtual will be found the summarized syllabus, theoretical complementary material in digital format, exercises and cases, website links, etc.

Activities

Title Hours ECTS Learning Outcomes
Type: Directed      
Public presentation of assignments 3 0.12 8, 7, 12
Solving applied cases 4 0.16 8, 7
Theoretical lectures 12 0.48 4, 8, 7, 11, 9
Type: Supervised      
Advisory sessions 7 0.28 3, 8, 7
Type: Autonomous      
Assignments 10 0.4 1, 4, 3, 8, 7, 12, 5, 13, 9
Reading and class notes 8 0.32 3, 8, 7, 12, 13
Solving applied cases 4 0.16 4, 3, 8, 7, 13, 9

Assessment

The assessment of this subject will be: 

a) The realization and presentation/discussion of exercises and cases either individually or in group work, in attended class and out of class (online) during the course, and no later than the arranged date. These activities will be 15 % of the final grade

b) The development of an entrepreneurial project and entrepreneurial activities within the context of the tourism and hospitality sector (for example: CIEU Award to the “most entrepreneurial idea”, “business plan”, “One day as an entrepreneur” project, “Entrepreneurial attitudes”). This activity will be 45 % of the final grade

c) The realization of an exam, which will be 40 % of the final grade, and will include both the theory and the applied exercises and cases taught in class (5% of the total of this part could be self-assessment by the student). 

 

Assessment Activities

Title Weighting Hours ECTS Learning Outcomes
Entrepreneurial projects and activities 45 10 0.4 2, 1, 4, 3, 8, 7, 12, 10, 11, 5, 6, 13, 9
Exam 40 2 0.08 1, 8, 7, 11, 6, 13, 9
Presentations, homework, assignments, etc. 15 15 0.6 2, 1, 4, 3, 8, 7, 12, 10, 11, 5, 6, 13, 9

Bibliography

FERNÁNDEZ, J. et al. (2000): Manual para la creación de empresas. Cómo emprender y consolidar un proyecto empresarial, Madrid: Edisofer.

GONZÁLEZ, F.J. (2000): Creación de empresas. Guía para el desarrollo de iniciativas empresariales, Madrid: Pirámide.

GUERRERO, M. & URBNAO, D. (2011): Las universidades emprendedoras en la economía del conocimiento. Pearson.

HISRICH, R. D., PETERS, M. P., & SHEPHERD, D. A. (2016): Entrepreneurship (10thEdition). McGraw-Hill Education.

KIRBY, D. (2002): Entrepreneurship. Maidenhead. MCGraw-Hill.

MAQUEDA, F.J. (1991): Creación y Dirección de Empresas, Edit. Ariel.

URBANO, D. (2005): La creació d'empreses a Catalunya: organismes de suport i actituds cap a l'activitat emprenedora. Col.lecció d'estudis CIDEM. Centre d'Innovació i Desenvolupament Empresarial.

URBANO, D., APARICIO, S., & AUDRETSCH, D. B. (2019): Institutions, Entrepreneurship, and Economic Performance. Switzerland, Springer International Publishing.

URBANO, D. & TOLEDANO, N. (2008): Invitación al emprendimiento: Una aproximación a la creación de empresas. Editorial UOC.

URBANO, D. & RODRIGUEZ, L. (2010): Guia per l'elaboració d'un pla d'empresa. Departament de Treball. Generalitat de Catalunya.

 

Other support material in digital format, as well as websites links will be posted at Campus Virtual.