Degree | Type | Year | Semester |
---|---|---|---|
2502904 Hotel Management | OT | 4 | 0 |
There are no prerequisites.
At the end of the course, the student must be able to:
1. Know the proper names of the scope of conventions and events in general.
2. Describe what are the most common activities linked to the organization of events.
3. Know the main parts of a convention and congress center, of a particular hotel and of any space enabled for that purpose in general.
4. Know how to plan and evaluate an event from within.
5. Know the external operative elements.
6. Have the necessary criteria to analyze the world of fairs.
7. Know how an event is commercialized.
8. Have the sensitivity to apply and transmit respect for issues related to the environment.
1. Description of the sector (4h.)
2. The different types of events (4h.)
3. The actors of the sector (4h.)
4. The organization of an event (4h.)
5. Case study: a destination, a congress and a convention (4h.)
6. Convention centers and hotels: concept (4h.)
7. Planning and internal evaluation of an event: the point of view of the headquarters (4h.)
8. Marketing of a venue and an event (2h.)
1. The classes will be fundamentally practical.
2. The professors of the subject will coordinate the organization of an act that will take place on the UAB Campus: Tourist Debates. This organization will be in charge of the students, supervised at all times by the teachers, which will allow putting into practice what was explained by these teachers in the classroom.
3. The possibility of conducting a pedagogical visit to a congress or convention center is contemplated.
Title | Hours | ECTS | Learning Outcomes |
---|---|---|---|
Type: Directed | |||
Oral presentation | 5 | 0.2 | 1, 5, 3, 6, 2, 4, 10, 8, 11, 9, 7, 12, 20, 16, 15, 13, 14, 18, 17, 19, 21 |
Theoretical class | 30 | 1.2 | 1, 5, 3, 6, 2, 4, 10, 8, 11, 9, 7, 12, 20, 16, 15, 13, 14, 18, 17, 19, 21 |
Type: Supervised | |||
Tutorials | 5 | 0.2 | 1, 5, 3, 6, 2, 4, 10, 8, 11, 9, 7, 12, 20, 16, 15, 13, 14, 18, 17, 19, 21 |
Type: Autonomous | |||
Assignments | 12 | 0.48 | 1, 5, 3, 6, 2, 4, 10, 8, 11, 9, 7, 12, 20, 16, 15, 13, 14, 18, 17, 19, 21 |
Study and readings | 5 | 0.2 | 1, 5, 3, 6, 2, 4, 10, 8, 11, 9, 7, 12, 20, 16, 15, 13, 14, 18, 17, 19, 21 |
A) CONTINUOUS EVALUATION
The evaluation of the subject by the continuous assessment system consists of the following requirements:
A) Perform a minimum of 80% of the practices developed during the course (20% of the final grade)
B) Develop and present the group case study (20% of the final grade).
C) Participate in the elaboration of the Tourist Debates, as well as attend the day of its celebration (10% of the final grade).
Attendance to the "Tourist Debates" is an essential requirement to pass the course through the continuous assessment system.
D) Take the final exam, which will include questions related to the contents explained by the teachers, as well as aspects derived from the practical part of the subject (50% of the final grade).
To make the weighted averages corresponding to each part of the final grade, it is necessary to pass the final exam mentioned in section "D".
B) UNIQUE EVALUATION
Final exam of all the subject will be the day and the hour established in the official program of the Center.
C) REEVALUATION
The exam will be the day and time established in the official program of the Center. Students who have obtained a grade, in the FINAL EXAM, equal to or higher than 3.5 and less than 5 may take this exam. The maximum score of this re-evaluation will not exceed 5 as the final grade.
Title | Weighting | Hours | ECTS | Learning Outcomes |
---|---|---|---|---|
Debates on tourism | 10% | 6 | 0.24 | 1, 5, 3, 6, 2, 4, 10, 8, 11, 9, 7, 12, 20, 16, 15, 13, 14, 18, 17, 19, 21 |
Exam | 50% | 2 | 0.08 | 1, 5, 3, 6, 2, 4, 10, 8, 11, 9, 7, 12, 20, 16, 15, 13, 14, 18, 17, 19, 21 |
Individual assignments and work in team | 40% | 10 | 0.4 | 1, 5, 3, 6, 2, 4, 10, 8, 11, 9, 7, 12, 20, 16, 15, 13, 14, 18, 17, 19, 21 |
BROTONS, Juan A. et al. (2004). Organización de eventos deportivos. Inde Publicaciones, Madrid.
Davidson, Rob and COPE, Beulah (2002). Business Travel: Conferences, Incentive Travel, Exhibitions, Corporate Hospitality and Corporate Travel. Pearson Education
FARRE, John and SEEKING, David (2001). Cómo organizar eficazmente conferencias y reuniones. Editado por la Fundación CONFEMETAL.
HERRERO, Paloma (2005). Gestión y Organización de congresos. Editorial Síntesis. Madrid.
LAFUENTE, Carlos (2005 y 2007). Manual práctico para Organización de eventos: técnicas de Organización de Actos I y II. Ediciones Protocolo. Madrid.
LILIANA MUSUMECI, Graciela (2004). Cómo organizar eventos: congresos y conferencias, eventos empresariales, actos protocolarios, organización y excelencia en el servicio. Valleta Ediciones. Madrid.
NURKANOVIC EGEA, María (2005). La Organización de congresos y su protocolo. Editorial Protocolo. Madrid.
TRIVIÑO, Yolanda (2006). Gestión de eventos feriales: diseño y organización. Editorial Síntesis. Madrid.