Degree | Type | Year | Semester |
---|---|---|---|
2501935 Advertising and Public Relations | OT | 4 | 0 |
Good level of English, interest in the subject and desire to participate, contribute and develop personally and academically.
- Are leaders born or made?
- Self-awareness
- Leadership styles
- The use of Power
- Motivation
- Communication Skills
- Team Work
- Conflict as an opportunity
- Types of Negotiation
- Prepare your Negotiation
- Negotiation Tactics
- Steps in the Negotiation Based by Interests
- Closing Agreements
The sessions are dynamic and participatory, both in presential sessions and in virtual ones. It is foreseen that half of the sessions are virtual and the other half at the university. One week will be face-to-face and the next will be virtual, in a way that it will not affect the development of the course if we have to move all sessions to the university or to virtual.
Title | Hours | ECTS | Learning Outcomes |
---|---|---|---|
Type: Directed | |||
Theory classes | 15 | 0.6 | 2, 1 |
Type: Supervised | |||
Class dynamics and activities | 23 | 0.92 | 2, 1 |
Type: Autonomous | |||
Preparation of reading material, work assignments and presentations. | 56.5 | 2.26 | 2, 1 |
Practical work: 50%
Exam: 30%
Class attendance and participation: 20%
Those students with a grade of 4 points or higher and at least 70% of class attendance, may participate in re-evaluation activities. The professor will designate a project that will be done and / or presented properly.
Title | Weighting | Hours | ECTS | Learning Outcomes |
---|---|---|---|---|
Class attendance and participation | 20% | 30 | 1.2 | 2, 1 |
Final Exam | 30% | 5 | 0.2 | 2, 1 |
Practical work | 50% | 20.5 | 0.82 | 2, 1 |
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Pink, Daniel (2009). The surprising truth about what really motivates us.
Sandberg, Sheryl. (2013). Lean in.
Scott, Kim (2017). Radical Candor: How to get what you want by saying what you mean.
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