2020/2021
Work Placement
Code: 103151 ECTS Credits: 12| Degree | Type | Year | Semester |
|---|---|---|---|
| 2501935 Advertising and Public Relations | OT | 4 | 0 |
The proposed teaching and assessment methodology that appear in the guide may be subject to changes as a result of the restrictions to face-to-face class attendance imposed by the health authorities.
Contact
- Name:
- David Roca Correa
- Email:
- David.Roca@uab.cat
Use of Languages
- Principal working language:
- catalan (cat)
- Some groups entirely in English:
- No
- Some groups entirely in Catalan:
- Yes
- Some groups entirely in Spanish:
- No
Prerequisites
None.
Objectives and Contextualisation
See Catalan version and go to: https://translate.google.es/?hl=ca#view=home&op=translate&sl=ca&tl=es
Competences
- Demonstrate ethical awareness as well as empathy with the entourage.
- Demonstrate knowledge of management theories in the management of advertising companies and organisations.
- Demonstrate knowledge of the legislation developed in the field of social communication.
- Demonstrate knowledge of the professional and economic structure of the media’s business system.
- Demonstrate knowledge of the structure and functions of the technological context that plays a role in the advertising communication process.
- Develop autonomous learning strategies.
- Show leadership, negotiation and team-working capacity, as well as problem-solving skills.
- Use advanced technologies for optimum professional development.
Learning Outcomes
- Apply the codes of ethics and ethical principles of self-regulation governing the advertising profession.
- Demonstrate ethical awareness as well as empathy with the entourage.
- Develop autonomous learning strategies.
- Identify the difference between conventional and non-conventional media in the advertising system.
- Recognise and distinguish the professional profiles and functions of the different subjects that play a role in advertising activity.
- Recognise the role of the different departments in an advertising and public relations agency (creativity, media, marketing, sales, customer service, etc.).
- Show leadership, negotiation and team-working capacity, as well as problem-solving skills.
- Use advanced technologies for optimum professional development.
- Use technological instruments for the composition and editing of graphic messages.
Content
See Catalan version and go to: https://translate.google.es/?hl=ca#view=home&op=translate&sl=ca&tl=es
Methodology
See Catalan version and go to: https://translate.google.es/?hl=ca#view=home&op=translate&sl=ca&tl=es
Activities
| Title | Hours | ECTS | Learning Outcomes |
|---|---|---|---|
| Type: Supervised | |||
| Internship | 0 | 0 | 1, 7, 2, 3, 4, 6, 5, 9, 8 |
Assessment
See Catalan version and go to: https://translate.google.es/?hl=ca#view=home&op=translate&sl=ca&tl=es
Assessment Activities
| Title | Weighting | Hours | ECTS | Learning Outcomes |
|---|---|---|---|---|
| Intership | 100% | 300 | 12 | 1, 7, 2, 3, 4, 6, 5, 9, 8 |
Bibliography
Castellbanque, Mariano (2006). Perfiles profesionales de publicidad y ámbitos afines. Barcelona: UOC:
Tibbs, Andy (2010). Advertising : its business, culture and careers. New York: Routledge.