2020/2021
Applied Economics and Business
Code: 103140 ECTS Credits: 6| Degree | Type | Year | Semester |
|---|---|---|---|
| 2501935 Advertising and Public Relations | FB | 1 | 1 |
The proposed teaching and assessment methodology that appear in the guide may be subject to changes as a result of the restrictions to face-to-face class attendance imposed by the health authorities.
Contact
- Name:
- Lourdes Viladomiu Canela
- Email:
- Lourdes.Viladomiu@uab.cat
Use of Languages
- Principal working language:
- catalan (cat)
- Some groups entirely in English:
- No
- Some groups entirely in Catalan:
- Yes
- Some groups entirely in Spanish:
- No
Teachers
- Oriol Roca Sagalés
Prerequisites
No previous knowledge of the economy is necessary.
Objectives and Contextualisation
It is a subject of first year, first semester, therefore, of basic training.
The subject provides the basic tools of economic analysis that should allow analyzing and understanding the functioning of market economies, emphasizing the behavior of companies and the different market structures.
The content of the subject will be sensitive to aspects related to the gender perspective.
The training objectives of the subject can be synthesized in the following points:
1. Acquire the basic theoretical knowledge of micro and macroeconomics
2. Understand the functioning of market mechanisms (supply, demand) in different contexts
3. Demonstrate the acquisition of knowledge through written and oral expression.
The subject provides the basic tools of economic analysis that should allow analyzing and understanding the functioning of market economies, emphasizing the behavior of companies and the different market structures.
The content of the subject will be sensitive to aspects related to the gender perspective.
The training objectives of the subject can be synthesized in the following points:
1. Acquire the basic theoretical knowledge of micro and macroeconomics
2. Understand the functioning of market mechanisms (supply, demand) in different contexts
3. Demonstrate the acquisition of knowledge through written and oral expression.
Competences
- Apply the knowledge of various social science disciplines to the study of culture as a parameter for organising markets, in the field of advertising as the main system of persuasive communication.
Learning Outcomes
- Link economic theories that study the role of the market and companies with the various fields of persuasive communication.
Content
1.- The economy and the firm as objects of study
Part I: The Market Economy
2.- The market economy
The functioning of the market economy. Analysis of demand. Analysis of the offer. The equilibrium of the market.
3.- Introduction to Macroeconomics
Aggregate demand and aggregate supply. Money, banks and monetary policy. Fiscal policy
Part II: The firm
4.- Costs and production
The factors and the product. Economies and diseconomies of scale. The production costs.
5.- Firms in competitive markets
The Perfect Competition. The behavior of firms and the maximization of benefits.
6.- The markets of imperfect competition
The monopoly. Price discrimination. The Oligopoly The Monopolistic Competition. Advertising.
Part I: The Market Economy
2.- The market economy
The functioning of the market economy. Analysis of demand. Analysis of the offer. The equilibrium of the market.
3.- Introduction to Macroeconomics
Aggregate demand and aggregate supply. Money, banks and monetary policy. Fiscal policy
Part II: The firm
4.- Costs and production
The factors and the product. Economies and diseconomies of scale. The production costs.
5.- Firms in competitive markets
The Perfect Competition. The behavior of firms and the maximization of benefits.
6.- The markets of imperfect competition
The monopoly. Price discrimination. The Oligopoly The Monopolistic Competition. Advertising.
Methodology
Theory: The subject is based on a theoretical connotes that I conjecture that the students vagin assimilant to the length of the course so that they can perform all the applied part (practices, exercices, tests ...).
Practices: Realization of practical exercices at the individual level and also per grups in the practical classes. It will be concentrated in the second part of the curs.
Practices: Realization of practical exercices at the individual level and also per grups in the practical classes. It will be concentrated in the second part of the curs.
Teaching will be offered on campus or in an on-campus and remote hybrid format depending on the number of students per group and the size of the rooms at 50% capacity.
The proposed teaching methodology may undergo some changes according to the restrictions imposed by the heath autorities on on-campus courses.
Activities
| Title | Hours | ECTS | Learning Outcomes |
|---|---|---|---|
| Type: Directed | |||
| Master class | 42 | 1.68 | 1 |
| seminars | 18 | 0.72 | 1 |
| Type: Supervised | |||
| tutorials | 8 | 0.32 | 1 |
| Type: Autonomous | |||
| Study | 65 | 2.6 | 1 |
Assessment
The evaluation of the subject will be carried out continuously throughout the course taking into account the following criteria: To pass the course it will be essential to obtain an average equal to or greater than 5. Throughout the course a minimum of 2 will be done. Written tests, which will have a total of 50% in the final grade, and at the end of the course, a final exam that will mean 35% of the grade. Additionally, other exercises will be carried out, in class and / or through the Virtual Campus, which will serve to complement the final grade of the subject (15% of the grade).
Those not presented: Students who start the continuous evaluation process exhaust the call and have a final grade of approved or suspended of the subject, in any case of not presented. The exception is that it has only been submitted to one of the three written exercises, in this case, the note is 'not evaluable'.
Students who have participated in the continuous assessment and suspend the theory, may recover it provided they have obtained a minimum score of 3 points, and have made the ordinary review. The grade reached in the recovery exam (re-evaluation activity) of the theory will be the final note of this part; the result of this activity should not represent the final grade. The recovery will take place within the period established in the academic calendar of the faculty. All activities, both theoretical and practical, are recoverable provided that the student has been evaluated in a minimum of 2/3 of the total evaluable activities.
Without prejudice to other disciplinary measures deemed appropriate, and in accordance with current academic regulations, any irregularities committed by the student that could lead to a variation of the grade of an evaluation act will be scored with a zero. Therefore, copying or allowing to copy a practice or any other evaluation activity will involve suspending with a zero, and if it is necessary to pass it to pass, the whole subject will be suspended. The evaluation activities qualified in this way and by this procedure will not be recoverable, and therefore the subject will be suspended directly without the opportunity to recover it in the same academic year.
Those not presented: Students who start the continuous evaluation process exhaust the call and have a final grade of approved or suspended of the subject, in any case of not presented. The exception is that it has only been submitted to one of the three written exercises, in this case, the note is 'not evaluable'.
Students who have participated in the continuous assessment and suspend the theory, may recover it provided they have obtained a minimum score of 3 points, and have made the ordinary review. The grade reached in the recovery exam (re-evaluation activity) of the theory will be the final note of this part; the result of this activity should not represent the final grade. The recovery will take place within the period established in the academic calendar of the faculty. All activities, both theoretical and practical, are recoverable provided that the student has been evaluated in a minimum of 2/3 of the total evaluable activities.
Without prejudice to other disciplinary measures deemed appropriate, and in accordance with current academic regulations, any irregularities committed by the student that could lead to a variation of the grade of an evaluation act will be scored with a zero. Therefore, copying or allowing to copy a practice or any other evaluation activity will involve suspending with a zero, and if it is necessary to pass it to pass, the whole subject will be suspended. The evaluation activities qualified in this way and by this procedure will not be recoverable, and therefore the subject will be suspended directly without the opportunity to recover it in the same academic year.
The proposed evaluation activities may undergo some changes according to the restrictions imposed by the heath autorities on on-campus courses
Assessment Activities
| Title | Weighting | Hours | ECTS | Learning Outcomes |
|---|---|---|---|---|
| tests and practical cases | 15% | 8 | 0.32 | 1 |
| written exams | 85% | 9 | 0.36 | 1 |
Bibliography
Basic references:
- FLYNN, S.M.: Economía para Dummies, Ed Para Dummies
- HEILBRONNER,R. i THUROW,L.: Introducció a l'Economia. Ed. Empúries.
- KRUGMAN – WELLS - OLNEY: Fundamentos de Economía. Ed. Reverté.
- MANKIW, N.G.: Principios de Economía. Ed. Mac Graw Hill.
- MOCHON, F.: Principios de Economía. Ed. Mac Graw Hill.
- MOCHON, F.: Economía. Teoría y Política. Ed. Mac Graw Hill.
- SAMUELSON,P.A. i NORDHAUS,W.D.: Economía. Ed Mac Graw Hill.
- SCHILLER,B.R.: Principios esenciales de Economía. Ed. Mac Graw Hill.
Web pages