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2020/2021

Trends in Internet Development

Code: 103093 ECTS Credits: 6
Degree Type Year Semester
2501933 Journalism OT 4 0
The proposed teaching and assessment methodology that appear in the guide may be subject to changes as a result of the restrictions to face-to-face class attendance imposed by the health authorities.

Contact

Name:
Carmina Crusafon Baqués
Email:
Carmina.Crusafon@uab.cat

Use of Languages

Principal working language:
catalan (cat)
Some groups entirely in English:
No
Some groups entirely in Catalan:
Yes
Some groups entirely in Spanish:
No

Teachers

Carmina Crusafon Baqués
Anna Tous Rovirosa

Prerequisites

There is no need for previous knowledge about the Internet

Objectives and Contextualisation

  • Analyze the evolution of the Internet from the perspective of the digital media ecosystem.
  • Learn to evaluate a media company that develops its activities on the Internet.
  • Learn the presentation techniques (oral and written) of a project in the business world.

Competences

  • Demonstrate ethical awareness as well as empathy with the entourage.
  • Develop critical thinking and reasoning and be able to relay them effectively in Catalan, Spanish and a third language.
  • Differentiate the discipline’s main theories, its fields, conceptual developments, theoretical frameworks and approaches that underpin knowledge of the subject and its different areas and sub-areas, and acquire systematic knowledge of the media’s structure.
  • Disseminate the area’s knowledge and innovations.
  • Generate innovative and competitive ideas in research and professional practice.
  • Properly apply the scientific method, raising hypotheses regarding journalistic communication, validating and verifying ideas and concepts, and properly citing sources.
  • Respect the diversity and plurality of ideas, people and situations.
  • Rigorously apply scientific thinking.

Learning Outcomes

  1. Apply scientific methods in a cross-cutting manner in the analysis of the relations between technological change and media access.
  2. Appraise the social impacts of technological mediation in modern communication.
  3. Demonstrate ethical awareness and empathy with the entourage.
  4. Develop critical thinking and reasoning and be able to relay them effectively in Catalan, Spanish and a third language.
  5. Disseminate the area’s knowledge and innovations.
  6. Establish links between communicative knowledge and social, human and technological sciences in the process of implementing strategies and communication policies.
  7. Generate innovative and competitive ideas in research and professional practice.
  8. Respect the diversity and plurality of ideas, people and situations.
  9. Rigorously apply scientific thinking.

Content

Syllabus:

Theme 1: Internet Overview: state of the art in 2020

  • Concepts, trends and  who is who in the Internet ecosystem

Theme 2: Media Ecosystem in the Internet

  • Digital media and innovation
  • Typology of companies and journalistic products
  • Success case analysis (Catalonia, Spain, EU, and US)
  • Regulation and public policies

Theme 3: Internet beyond the media

  • Education
  • Politics
  • Health
  • Finance
  • Social welfare

Theme 4: Course essay - How to Create an Internet Company ?: Keys factors for project development

Idea

Drafting of the project

Presentation (pitch)

Co-evaluation

 

The contents of the subject will include a gender perspective.

 

Methodology

The teaching will follow a hybrid method: lectures will be online and seminars will be in the classroom.

The calendar will be available on the first day of class. Students will find all information on the Virtual Campus: the description of the activities, teaching materials, and any necessary information for the proper follow-up of the subject.

In case of a change of teaching modality for health reasons, teachers will make readjustments in the schedule and methodologies.

Activities

Title Hours ECTS Learning Outcomes
Type: Directed      
Online lectures 34 1.36 1, 9, 3, 4, 6, 8, 2
Seminars 17 0.68 1, 9, 3, 4, 5, 7, 8
Type: Supervised      
Tutorials 7.5 0.3 9, 3, 8
Type: Autonomous      
Personal work 79.5 3.18 1, 9, 3, 4, 6, 7, 8

Assessment

The evaluation of the subject is summative. It is not necessary to pass each activity, but the total sum of the activities will be the final grade of the subject. It is necessary to submit to all evaluation activities to obtain the final grade.

The evaluation activities are:

A. Three assignments: 45 points

  • Theme 1: 15 points
  • Theme 2: 15 points
  • Theme 3: 15 points

B. Active participation in the classroom and in virtual sessions (attendance plus questions, comments and reflections): 20 points

C. An essay: 35 points

The proposed teaching methodology and evaluation activities may undergo some modifications depending on the health authorities' attendance restrictions.

Attendance in evaluation activities is mandatory for all students. In any case, there is a set of circumstances that can promptly exempt from assistance with the corresponding supporting evidence (illness, surgical operation, death of a relative, etc.).

When you cannot attend for the aforementioned reasons, the student will send an email to the professor through the Virtual Campus platform. Due to the teaching program, the activity cannot be reprogrammed another day during the semester, but the student can continue with the continuous evaluation.

Evaluation activities that could not be performed for the aforementioned reasons may be recovered on January 19, 2021, the date reserved for this type of circumstance.

Students who wish can take an additional assignment to raise their grades. This activity will be on January 19. It can increase an extra 10 points to the final grading. The requirement is to have a B in previous assignments. 

Assignments should be handed upon the class schedule and should follow the formal requirements. Assignments should be meet deadlines in order to get grading. The grades of the activities will be published through the Virtual Campus.

In order to clarify doubts or attend consultations, the teachers will establish a schedule for tutorials.

The student will be entitled to the revaluation of the subject if he or she has been evaluated of the set of activities the weight of which equals a minimum of 2/3 of the total grade of the subject. To have access to revaluation, the previous grades should be 3.5. The activity that is excluded from the revaluation process is the essay and its presentation. The reevaluation will take place on February 2, 2021.

The student who performs any irregularity (copy, plagiarism, identity theft...) will be qualified with 0 this act of evaluation. In case there are several irregularities, the final grade of the subject will be 0.

 

 

Assessment Activities

Title Weighting Hours ECTS Learning Outcomes
Assignment - Theme 1 15 2 0.08 1, 9, 4, 2
Assignment - Theme 2 15 2 0.08 1, 9, 3, 5, 6, 7, 2
Assignment - Theme 3 15 1 0.04 1, 9, 4, 5, 8, 2
Essay 25 2 0.08 1, 9, 3, 4, 5, 6, 7, 8, 2
Essay Presentation 10 3 0.12 1, 9, 3, 4, 5, 6, 7, 8, 2
Inclass and virtual participation 20 2 0.08 1, 9, 3, 4, 5, 8, 2

Bibliography

Anderson, Chris (2006). The Long Tail. Why the Future of Business is Selling Less of More, New York: Hyperion.

Bauer, Johannes M. i Latzer, Michael (2016). Handbook on the Economics of the Internet, London: Edgar Elgan Publishing.

Bhatt, Swati (2017) How Digital Communication Technology Shapes Markets. Redening Competition, Building Cooperation. New York: Palgrave Macmillan.

Casinos, Xavi (2013). El misterio del yogur caducado o cómo reinventar los periódicos. Barcelona: UOC.

Cerezo, Pepe (2020). El impacto de la pandemia en la prensa. Evoca White Paper. http://evocaimagen.com/dosieres/dosier-evoca-09-medios-y-coronavirus.pdf

(2019). Los medios ante los modelos de suscripción. Barcelona: UOC.

(2018). Los medios líquidos. Barcelona: UOC. 

Crusafon, Carmina (2012). La nueva era mediática: las claves del escenario global. Barcelona: Bosch Comunicación.

Díaz Noci, Javier (2019). Cómo los medios afrontan la crisis: retos, fracasos y oportunidades de la fractura digital. El Profesional de la Información, Vol. 28 Núm. 6: Estructuras de poder en comunicación

Domingo, Carlos (2013). El viaje de la innovación. La guía definitiva para innovar con éxito. Barcelona: Gestión 2000.

García Avilés, José Alberto (2018) Pistas y tendencias sobre la innovación periodística. Elche: MHU. (http://mip.umh.es/blog/2018/04/23/nuevo-libro-pistas-tencias-innovacion-periodismo/)

Kueng, Lucy (2017) Going Digital  A Roadmap for Organisational  Transformation. Digital News Report. Oxford: Reuters Oxford Institute. (https://reutersinstitute.politics.ox.ac.uk/our-research/going-digital-roadmap-organisational-transformation

(2015) Innovators in Digital News. Londres: IB Tauris.  (https://reutersinstitute.politics.ox.ac.uk/our-research/innovators-digital-news)

Mansell, Robin (2012). Imagining the Internet. Communication, Innovation and Governance. Oxford: Oxford University Press.

Mansell, Robin i Raboy, Marc (2011). The Handbook of Global Mediaand Communication Policy. Londres: Blackwell.

Newman, Nic, et al. Reuters Institute Digital News Report 2020. 

https://reutersinstitute.politics.ox.ac.uk/sites/default/files/2020-06/DNR_2020_FINAL.pdf

Osterwalder, Alex & Pigneur, Yves (2010) Business Model Generation. Hoboken, New Jersey: Wiley.

Nafria, Ismael (2017) La reinvención de The New York Times. Cómo la “dama gris” del periodismo se está adaptando (con éxito) a la era móvil. (http://www.ismaelnafria.com/nytimes/))

Rusbridger, Alan (2018). Breaking News: The Remaking of Journalism and Why It Matters Now. London: Canongate.

Simon, David (2009). “The creator of ‘The Wire’ saves newspapers”. Business Insider, 21 de juliol de 2009. https://www.businessinsider.com/you-must-find-a-way-to-make-people-pay-for-content-2009-7?IR=T