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Interactive Production Techniques

Code: 103033 ECTS Credits: 6
Degree Type Year Semester
2501928 Audiovisual Communication OT 4 0
The proposed teaching and assessment methodology that appear in the guide may be subject to changes as a result of the restrictions to face-to-face class attendance imposed by the health authorities.


Celina Navarro Bosch

Use of Languages

Principal working language:
english (eng)
Some groups entirely in English:
Some groups entirely in Catalan:
Some groups entirely in Spanish:


This course demands students to show advanced reading, speaking and writing English skills as it is entirely given in this language. The course also requires them to have capacity for creative and productive teamworking. In fact, it is conceived as the culmination of learning processes in audiovisual creation developed during the preliminary courses of the entire Bachelor's program. Students must show competence in advanced script writing and audiovisual (e.g. TV and Radio) production. The course demands creating and producing audiovisual interactive programs.

Objectives and Contextualisation

The course Interactive direction techniques (IDT / Técnicas de realización interactiva) is part of the subject "Audiovisual creation", which in turn gives name to a specific mention of the bachelor's entire program. The mention on Audiovisual Creation is formed by seven optional courses, apart from a compulsory one. This course is one of the optional courses. All of these courses are offered between the third and fourth year of the Audiovisual Communication Bachelor's degree. The objectives of IDT is: "providing specific knowledge on the creative strategies needed for the design, production, capturing, edition, and post-production of the audiovisual communication messages" (cfr. Facultad de Ciencias de la Comunicación, Memoria de Grado, p. 58, Spanish).


  • Demonstrate a critical and self-critical capacity.
  • Demonstrate a self-learning and self-demanding capacity to ensure an efficient job.
  • Demonstrate creative capacity in audiovisual production.
  • Demonstrate ethical awareness as well as empathy with the entourage.
  • Develop autonomous learning strategies.
  • Develop critical thinking and reasoning and be able to relay ideas effectively in Catalan, Spanish and a third language.
  • Disseminate the area’s knowledge and innovations.
  • Generate innovative and competitive ideas in research and professional practice.
  • Manage time effectively.
  • Respect the diversity and plurality of ideas, people and situations.
  • Show leadership, negotiation and team-working capacity, as well as problem-solving skills.
  • Use advanced technologies for optimum professional development.
  • Use one’s imagination with flexibility, originality and ease.
  • Value diversity and multiculturalism as a foundation for teamwork.

Learning Outcomes

  1. Apply the technologies and systems used to process, process and transmit information for new audiovisual media genres and formats.
  2. Apply theoretical principles to creative processes.
  3. Demonstrate a critical and self-critical capacity.
  4. Demonstrate a self-learning and self-demanding capacity to ensure an efficient job.
  5. Demonstrate ethical awareness as well as empathy with the entourage.
  6. Develop autonomous learning strategies.
  7. Develop critical thinking and reasoning and be able to relay ideas effectively in Catalan, Spanish and a third language.
  8. Disseminate the area’s knowledge and innovations.
  9. Generate innovative and competitive ideas in research and professional practice.
  10. Generate quality audiovisual products with innovative aesthetics.
  11. Manage time effectively.
  12. Master technological tools for audiovisual production.
  13. Respect the diversity and plurality of ideas, people and situations.
  14. Show leadership, negotiation and team-working capacity, as well as problem-solving skills.
  15. Use advanced technologies for optimum professional development.
  16. Use one’s imagination with flexibility, originality and ease.
  17. Use the language of each of the audiovisual media in modern combined forms or in digital media for carrying infographics products.
  18. Value diversity and multiculturalism as a foundation for teamwork.


  1. Creativity and creative processes in audiovisual interactive production. 
  2. Interactive narratives (transmedia, cross-media, multimedia) of different audiovisual and journalistic genres. 
  3. Design and production of interactive narratives.
  4. User center design and user behavior. Processes, modalities and applications. Iterative design. 
  5. Usability and accesibility. 


Students will acquire knowledge and develop skills through different methodological teaching/learning strategies:

  1. Theoretical lectures.
  2. Debate and reflection exercises from readings or analysis of audiovisual materials.
  3. Practical exercises on creation, planning, and audiovisual direction.
  4. Presentations and project evaluation. 

Specifically, there will be master classes, activities in seminars and practical sessions (direction and evaluation). In groups, students must create and produce an interactive narrative (transmedia) and evaluate it with real users. Finally, they must give detailed account of their experience in a report and present it to the rest of the classroom. 

The calendar will be available on the first day of class. Students will find all information on the Virtual Campus: the description of the activities, teaching materials, and any necessary information for the proper follow-up of the subject. In case of a change of teaching modality for health reasons, teachers will make readjustments in the schedule and methodologies. 


Title Hours ECTS Learning Outcomes
Type: Directed      
Laboratory practices 22.5 0.9 2, 16, 4, 14, 12, 10, 9, 11, 13, 17, 15
Master classes 15 0.6 2, 16, 7, 12, 10, 17
Seminars 15 0.6 2, 4, 6, 3, 7, 12, 10, 17, 18
Type: Supervised      
Atendance to tuttoring 7.5 0.3 16, 4, 6, 3, 10, 13
Type: Autonomous      
Readings, analysis and project creation 82.5 3.3 16, 14, 3, 10, 9, 17


The subject consists of the following evaluation activities:

  • Practical and theoretical project (60% of the final grade) 
  • Exam (20%).
  • Seminars (20%).

To be able to pass the subject, it is necessary to obtain a minimum grade of 5 in the project and exam.

The project consists in a detailed academic professional report (and its evaluation) about the creation, audiovisual production, testing, analysis and exhibition/presentation of an interactive narrative. This project will be produced in groups by the students and supervised by the professor.

The exam will evaluate the contents provided by the master classes and the material discussed in the seminars. 

To be able to submit to the reavaluation of the subject, the average grade of 3. It will be possible to reavaluate the exam and the laboratory practices. The seminars will be excluded from the reavaluation process.


Assessment Activities

Title Weighting Hours ECTS Learning Outcomes
Exam 20% 2 0.08 4, 5, 3, 7, 11, 13, 17, 18
Project (Interactive audiovisual production) 60% 4 0.16 2, 16, 1, 4, 14, 5, 3, 8, 12, 10, 9, 11, 13, 17, 15, 18
Seminars 20% 1.5 0.06 16, 4, 14, 5, 6, 3, 7, 9, 11, 13, 17, 18


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Quiñones, Daniel & Rusu, Cristian (2017). How to develop usability heuristics: A systematic literature review. Computer Standards & Interfaces, 52, 89-122. DOI:  https://doi.org/10.1016/j.csi.2017.03.009

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