Degree | Type | Year | Semester |
---|---|---|---|
2502501 Prevention and Integral Safety and Security | FB | 2 | 2 |
This subject does not have any pre-requirements
Organizations linked to security and emergencies have their own communicative needs and differentiated characteristics from those of any other organism. These organizations, whether public or private, need to project their image, whether due to obligations deriving from the legislation (for example, in the field of Civil Protection), or to enjoy a good reputation and consolidate its brand as a reference.
Students of the Degree in Prevention and Comprehensive Security, as future professionals who will be part of or will have an interlocution with these organizations, must have knowledge related to the functioning of the communication systems of a company, administration or other body, especially those linked to the world of security and emergencies. Communication is a transversal reality that affects and reaches all
elements of an organization, by simple or complex whatever.
Communicating strategically is a must. How to communicate, who and through what tools, the role of social networks or the media in the communicative strategy of an institution or company are elements to know from a prevention and security professional .
You also need to know the mechanisms to communicate communicatively a crisis, how to detect it and manage it so that the negative effects on the reputation of any organization are controlled. This subject offers an overview on the communication of the organizations and specific of the communication of the organizations related to the security and emergencies. The student will be able to obtain the necessary basic knowledge about the subject focused on the professional practice.
TRAINING OBJECTIVES
Achieve basic knowledge about the reality of the communication of organizations in the current environment, especially of organizations linked to security and emergencies. Understanding the information mechanisms of the media and how they interact with public and private organizations. Understand the media landscape of our environment. Understand the structure, mechanisms and channels of internal and external communication of an organization. Analyze communicative skills and gain sufficient knowledge to communicate effectively in the role of spokesman. To know the functioning of the social networks applied to the world of communication of organizations linked to security and emergencies.
UNIT 1.- THE COMMUNICATIVE PROCESS AND ITS ACTORS
UNIT 2.- TYPE AND OPERATION OF THE MEDIA: relation with the Private organizations and with the Administration. Spanish and Catalan media panorama
UNIT 3.- SOCIAL NETWORKS
UNIT 4.- CORPORATE COMMUNICATION: institutional strategies. Publicity, propaganda, marketing and multiple channels
UNIT 5.- CRISIS COMMUNICATION: preparation, detection and management. Case study
UNIT 6.- THE COMMUNICATION OF SECURITY AND EMERGENCIES: singularities and adaptation to the new one Paradigm Case study
UNIT 7.- THE CONSTRUCTION OF THE MESSAGE. TECHNIQUES FOR SPEAKING IN PUBLIC: characteristics of the story and the message. The role of the spokesman. Abilities to be a good spokesperson, analysis of the strengths, weaknesses and potentialities of an individual as a spokesperson. Training and video recording
This syllabus gives a great and necessary role to the self-learning of the student. However, this does not exclude the survival of a percentage of targeted activities that would take shape from a class-level classroom with ICT support and inclusion of large-group debate and another in problem-solving classroom practices.
The student in the grade has, as mentioned before, the requirement of self-learning.
This is concretised and achieved in the autonomous activities that would be the following:
- resolution of cases in a group where the student will approach the problems of the specialty and will act in accordance with the guidelines that will be found habitually in their work life
- personal study in order to find the necessary consolidation of knowledge in order to pass the subject
In the supervised activities, the student, as a member of a group, will have to prepare a subject that will then be presented in class, with the advice and advice of the teacher.
In these activities the student will acquire the following competences: CT11, CE3 and CE7
Finally, the student will be evaluated, this being a summary of the marks obtained in theoretical / practical tests, in the continuous evaluation and in the group presentations in the classroom.
Tutorials with the teaching staff will be arranged by email
Title | Hours | ECTS | Learning Outcomes |
---|---|---|---|
Type: Directed | |||
Master classes with ICT support and active student participation. | 44 | 1.76 | 3, 2, 1, 4, 5, 6, 7, 9, 8 |
Type: Supervised | |||
Tutorials to support the realization of practical and theoretical work. | 12 | 0.48 | 3, 2, 1, 4, 5, 6, 7, 9, 8 |
Type: Autonomous | |||
Realization, exhibition and discussion of exercises and case studies individually and / or in groups and individual and / or group work | 94 | 3.76 | 3, 2, 1, 4, 5, 6, 7, 9, 8 |
Title | Weighting | Hours | ECTS | Learning Outcomes |
---|---|---|---|---|
Theoretical exercises / specific practices on the formation of spokespersons | 30% | 0 | 0 | 3, 2, 1, 4, 5, 6, 7, 9, 8 |
Active participation in the classroom | 10% | 0 | 0 | 3, 2, 1, 4, 5, 6, 7, 9, 8 |
Delivery of exercises and participation in the forum | 10% | 0 | 0 | 3, 2, 1, 4, 5, 6, 7, 9, 8 |
Theoretical tests / written and / or oral practices on the syllabus of the subject matter | 50% | 0 | 0 | 3, 2, 1, 4, 5, 6, 7, 9, 8 |