Assessment

Continous Assessment Activities

Title	Weighting	Hours	ECTS	Learning Outcomes
Assistance and participation	10%	1.5	0.06	CM21, CM22
Entrepreneurial project	25%	3	0.12	CM21, CM22, KM27, KM28
Exam	50%	1.5	0.06	KM27, KM28
Innovation Observation Diary	15%	1.5	0.06	KM28

This course follows continuous assessment and also includes a single assessment.
The assessment items are as follows:
-10% Attendance and participation—both in theory and practical classes—with attitude, involvement, and contributions in class, as well as student performance, being assessed.
-25% Summary assignment. During the semester, students will be required to develop an advertising business project, culminating in their participation in a final competition to obtain a potential client.

-15% Over several weeks, students document real-world examples of innovation (new formats, disruptive campaigns, awards, etc.).

-50% Final exam on the various content taught in the course.

The course is considered passed if the weighted sum of the assessment activities reaches a five.

The single assessment includes three activities: The innovation observation diary (20%), entrepreneurship project (30%) and content exam (50%).

The innovation observation diary and the entrepreneurship project must be submitted on the same day as the exam.

Recovery

Students will be entitled to retake the subject if they have been assessed on all activities, the weight of which is at least two-thirds of the total grade for the subject.

In both single and continuous assessments, the exam is the only retakeable activity. All activities except the exam are excluded from the resit process because they are based on continuous learning processes, requiring regular student engagement throughout the course and the progressive development of transversal and specific competences. Their assessment involves active participation, ongoing monitoring, and practical application of content in real or simulated contexts, making it impossible to replicate them in a resit exam.

Retake will consist of an additional exam on different topics from the subject. Theformat will be identical for both assessment methods.

Criteria for being considered “not assessable”:
Students who have not completed at least 33% of the assessment activities scheduled in the course will be considered not assessable, and this will be reflected in the final grade.

Plagiarism
If the student commits any irregularity that couldlead to a significant change in the grade for an assessment, the assessment will be graded with a 0, regardless of any disciplinary action that may be initiated.In the event of multiple irregularities in the assessment procedures forthe same subject, the final grade for this subject will be 0.

Artificial Intelligence:

In this subject, the use of Artificial Intelligence (AI) technologies is permitted as an integral part of the assignment, provided that the final result reflects a significant contribution from the students in their analysis and personal reflection. Students must clearly identify the sections generated with this technology, specify the tools used, and include a critical reflection on how they influenced the process and final outcome of the activity. Lack of transparency in the use of AI in this assessable activity will be considered academic dishonesty and may result in a partial or total penalty in the assignment grade, or greater penalties in serious cases.