Degree | Type | Year |
---|---|---|
Advertising and Public Relations | OB | 3 |
You can view this information at the end of this document.
Title | Hours | ECTS | Learning Outcomes |
---|---|---|---|
Type: Directed | |||
Practice on the set | 37.5 | 1.5 | CM30, CM31, CM32, SM28, SM29, SM30, CM30 |
Theoretical sessions | 15 | 0.6 | CM30, CM31, CM32, KM32, KM34, SM28, CM30 |
Type: Supervised | |||
Tutorials | 7.5 | 0.3 | CM30, CM31, KM34, SM28, SM29, CM30 |
Type: Autonomous | |||
Personal study and preparation of works | 82.5 | 3.3 | KM32, KM34, KM32 |
Annotation: Within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.
Title | Weighting | Hours | ECTS | Learning Outcomes |
---|---|---|---|---|
AUDIOVISUAL PRODUTION | 7 | 5 | 0.2 | CM30, CM31, CM32, SM28, SM29, SM30 |
GRUPAL AND INDIVIDUAL THEORY WORK | 3 | 2.5 | 0.1 | KM32, KM34 |
Students will be entitled to the revaluation of the subject. They should present a minimum of activities that equals two-thirds of the total grading.
In the event that the student performs any irregularity that may lead to a significant variation of an evaluation act, this evaluation act will be graded with 0, regardless of the disciplinary process that could be instructed. In the event, that several irregularities occur in the evaluation acts of the same subject, the final grade for this subject will be 0.
Bassat, Lluis (1994): El libro rojo de la publicidad. 4ª Edición, Madrid: Debolsillo. Disponible en: https://myslide.es/documents/el-libro-rojo-de-la-publicidad-luis-bassat-56a0ff9c0607e.html (consultado el 13 de abril de 2018). Ver un resumen en García-Uceda, Mariola (2009): Las claves de la publicidad. Madrid: ESCI, 6ª Edición, pp.301-309. Disponible en: https://books.google.es/books?id=MSV9_aUxVzMC&pg=PA9&hl=es&source=gbs_selected_pages&cad=2#v=onepage&q&f=false (consultado el 27 de junio de 2025).
Blanch, Margarida; Lázaro, Patricia (2010) Aula de locución. Madrid: Cátedra.
Fernández Díez, Federico.; Martínez Abadía, José (1999) Manual básico de lenguaje y narrativa audiovisual. Barcelona: Paidós.
Lázaro, Patricia (2016): Apunts. Assignatura: Llenguatges Comunicatius Escrits i Audiovisuals. Bellaterra: UAB.
Lorite García, Nicolás (2021): “Publicidad, diversidad fenotípica y dinamización intercultural en Cataluña en tiempos de crisis y cambios”. En Cuadernos.info, 48, pp.139-165. Disponible en: http://ojs.uc.cl/index.php/cdi/article/view/27671: (consultado el 27 de junio de 2025).
Lorite García, Nicolás; Grau Rebollo, Jorge; Lacerda, Juiciano (2018): “Representation of sociocultural diversity in audiovisual advertising: materials for inclusive treatment”. En Revista Latina de Comunicación Social, 73, pp. 425 a 446. Disponible en: (consultado el 27 de junio de 2025).
Millerson,Gerard (2001): Técnicas de realización y producción en TV. IORTV, Madrid. Cuarta edición.
Morales Morante, Fernando (2017). Editing and Montage in International Film and Video: Theory and Technique. London: Focal Press - Rouledge/Taylor and Francis.
Morales Morante, Fernando (2013): Montaje audiovisual: Teoría, técnica y métodos de control. Barcelona: UOC.
Rodríguez Bravo, Ángel (1998) La dimensión sonora del lenguaje audiovisual. Barcelona: Paidós.
Please note that this information is provisional until 30 November 2025. You can check it through this link. To consult the language you will need to enter the CODE of the subject.
Name | Group | Language | Semester | Turn |
---|---|---|---|---|
(PLAB) Practical laboratories | 51 | Catalan/Spanish | second semester | afternoon |
(PLAB) Practical laboratories | 52 | Catalan/Spanish | second semester | afternoon |
(PLAB) Practical laboratories | 53 | Catalan/Spanish | second semester | afternoon |
(TE) Theory | 5 | Spanish | second semester | afternoon |