Assessment

Continous Assessment Activities

Title	Weighting	Hours	ECTS	Learning Outcomes
Final practice	20%	2.5	0.1	CM15, CM17, KM18, SM15, SM16
Specific practices	50%	3	0.12	CM15, CM17, KM18, SM15, SM16
Theoretical content exam	30%	2	0.08	CM15, CM17, KM18, SM15, SM16

This course follows continuous and single evaluation.

Continuous evaluation

Activity A: Exam on theoretical content (30% of the final grade).

Activity B: Specific practices (50% of the final grade). These will be carried out in teams in the classroom during practice hours.

Activity C: Final practice (20% of the final grade). It consists of a creative report where students must improve ads with spelling mistakes and poor creative quality. It will be done in creative teams assigned at the beginning of the course.

To pass the course, the minimum grade for each activity must not be lower than 5. The final grade will be the weighted average of the grades of the three activities.

 

Deductions:

In all assignments, 0.25 will be deducted for each spelling mistake.

 

Retake for continuous evaluation

-Students will have the right to retake the course if they have been evaluated for the set of activities, whose weight is at least 2/3 of the total grade for the course.

-The activities that can be retaken are the theoretical exam and the final practice.

-Group assignments are excluded from the resit process because they are based on collaborative dynamics and shared work processes that cannot be reproduced individually outside the established schedule.

a) According to regulations, in order to participate in the resit process, students must have previously completed at least two-thirds of the total assessable activities in the course.

b) Only the theoretical component may be resat if the student took the original theoretical exam as part of continuous assessment and received a grade below 4.9. The resit will consist of a written exam assessing theoretical knowledge.

c) Studentswho have failed a practical assignment or did not submit it (provided there is a valid or approved reason by the teaching staff) will have the opportunity to resit it during a designated resit period. Each practical resit will consist of solving a communication case or problem in class (date and time to be confirmed).

d) The final project for the course (worth 20%) is a graded component that cannot be resat if failed. This is because completing a project of this nature within the timeframe available during the resit period is practically unfeasible.

Single evaluation

Activity A: Exam on theoretical content (30% of the final grade).

Activity B: Specific practices (50% of the final grade).

Activity C: The final project will be delivered (20% of the final grade): The student must interview an active copywriter to learn about their skills, functions, and advice for finding a job in the sector.

 

Retake of the single evaluation

a) Students will have the right to resit the course if they have been assessed in a set of activities whose weight represents at least two-thirds of the total grade for the course.

b) Students who have failed one of the practical assignments or have not submitted it (provided this is for justified reasons or reasons accepted by the teaching staff) will have the option to resit during the period established for this purpose. The resit for each practical assignment will consist of solving a communication case or problem in class (date and time to be determined).

c) The recoverable activities are the theoretical exam and individual practical assignments. The final project of the course (20%) is a graded activity that cannot be resat if failed. This is because completing a project of this nature within the timeframe available for resits is practically impossible.

 

Deductions:

In all assignments, 0.25 will be deducted for each spelling mistake.

 

Retake for single evaluation

Students will be entitled to reassessment in the course if they have been evaluated on a set of activities accounting for at least two-thirds of the total course grade.

The activities that can be retaken are the theoreticalexam and the final practice.

 

Passing the course

To pass the course, the minimum grade for each activity must not be lower than 5. The final grade will be the weighted average of the grades of the three activities.

 

Criteria for being considered 'not assessable':

Students who have not completed at least 33% of the assessment activities planned for the course will be considered'not assessable', and this will be reflected in their final grade.

 

Plagiarism:

If a student commits any irregularity that could lead to a significant change in the grade of an assessment activity, that activity will be graded with a 0, regardless of any disciplinary proceedings that may be initiated. If multiple irregularities occur in the assessment activities of the same course, the final grade for that course will be 0.

 

Use of Artificial Intelligence (AI):

For this course, the use of Artificial Intelligence (AI) technologies is permitted exclusively for grammar checking prior to submission, researching information about clients discussed in class, performing translations, and generating images for ideas that include original (human-generated) text. Students must clearly identify which parts were generated using AI, specify the tools used, and include a critical reflection on how these tools influenced both the process and the final outcome of the activity. Lack of transparency in the use of AI for this graded activity will be considered a breach of academic integrity and may result in partial or total loss of marks for the activity, or more serious sanctions in severe cases. All final content and written texts must be entirely generated by the student.