Degree | Type | Year |
---|---|---|
Communication in Organisations | OT | 4 |
You can view this information at the end of this document.
The subject does not pose any prerequisite related to the requirement of prior knowledge other than those required to take other subjects in the same course. However, it is recommended to take the optional subject Political Communication in advance.
The students must have the habit of reading general press, with special attention to national and international political news, as well as opinion articles or the follow-up of televised and radio debates and gatherings on political issues understood in the broader meaning.
The students must have an acceptable command of the English language, which allows them to understand documents written in that language.
The students must have basic notions of descriptive statistics (understand how to read tables with percentages and frequencies) as well as know how to interpret relationships between variables (double entry tables, typologies, etc ...).
The Catalan language is the vehicular tool of written and oral expression of the subject. In this sense, correction in the use of language is an indispensable requirement, especially in the discursive, reasoning and discussion aspects, orthographic and grammatical correction, as well as adequacy, coherence and cohesion.
The aim is to provide students with the theoretical and practical tools for planning, creating and managing oral, written, audiovisual and digital communication in election campaigns. Guidelines are also given to analyze the various elements and actors involved in election campaigns, such as electoral systems, candidates, and voters, the impact of social media and Voting Advice Applications (VAA), how emotions influence electoral behavior and how it should be considered when preparing election campaigns.
1. Introduction to election campaigns
2. Political marketing in campaign
3. Instruments of political communication in the campaign
4. Challenges of electoral campaigns in democratic societies
Title | Hours | ECTS | Learning Outcomes |
---|---|---|---|
Type: Directed | |||
Exercises and practices in class, analysis of practical cases, presentation of works. | 15 | 0.6 | 9, 2, 1, 5, 4, 10, 14, 11, 13, 20, 22 |
Master classes, lectures, viewing of audiovisual pieces, presentation of cases. | 30 | 1.2 | 14, 13, 20 |
Type: Supervised | |||
Individualized follow-up tutorials and in small groups | 6 | 0.24 | 10, 20, 22, 21 |
Preparation and writing of works | 35 | 1.4 | 9, 2, 1, 3, 5, 4, 7, 8, 10, 15, 14, 11, 13, 16, 17, 19, 20, 22, 6 |
Reading and preparation of texts that will be the subject of seminars | 25 | 1 | 9, 2, 1, 7, 14, 13, 19, 20, 22 |
Type: Autonomous | |||
Seminar readings | 20 | 0.8 | 9, 2, 1, 3, 7, 14, 13, 19, 20, 22 |
Study of the syllabus of the subject | 12 | 0.48 | 2, 1, 11, 13, 22, 21 |
This subject is 6 ECTS, which it implies a total dedication of the student of 150 hours, distributed in:
The course content will be sensitive to issues related to gender perspective and the use of inclusive language.
A detailed schedule outlining the content of each session will be presented on the first day of the course and will be available on the course’s Virtual Campus, where students will find all teaching materials and necessary information for effective course monitoring. Should the teaching modality change for reasons of force majeure according to the competent authorities, the teaching staff will inform students of any modifications to the course schedule and teaching methodologies.
Annotation: Within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.
Title | Weighting | Hours | ECTS | Learning Outcomes |
---|---|---|---|---|
Active participation in seminars | 10% | 1 | 0.04 | 9, 2, 1, 3, 5, 4, 7, 8, 10, 15, 14, 12, 11, 13, 16, 17, 18, 19, 20, 22, 6, 21 |
Group work to simulate an election campaign | 50% | 3 | 0.12 | 9, 2, 1, 3, 5, 4, 7, 8, 10, 15, 14, 12, 11, 13, 16, 17, 18, 19, 20, 22, 6, 21 |
Prueba escrtia | 40% | 3 | 0.12 | 9, 2, 1, 3, 5, 4, 7, 8, 10, 15, 14, 12, 11, 13, 16, 17, 18, 19, 20, 22, 6, 21 |
Continous evaluation
50% of the grade will correspond to the coursework, in a team on the simulation of an electoral campaign suitably proposed and agreed. It must be prepared and submitted in the last sessions of the course. The work will be presented, debated and defended in class.
The remaining 50% of the grade will correspond to the interventions, attendance during the seminars and the presentation of a reading (10%) and a written test on the subject covered during the course (40%).
Students will have the right to retake the subject if they have been evaluated for the set of activities whose weight is equivalent to a minimum of 2/3 of the total grade for the subject. The activity that is excluded from the retake process is active participation in the seminars and the coursework.
If the student commits any irregularity that could lead to a significant variation in the grade of an assessment act, this assessment act will be graded 0, regardless of the disciplinary process that may be instructed. In the event that several irregularities occur in the assessment acts of the same subject, the final grade for this subject will be 0.
Single evaluation
50% will correspond to the individual course work on the simulation of an electoral campaign suitably proposed and agreed upon. It must be prepared and submitted in the last sessions of the course. The work will be presented, debated and defended in class on the scheduled day of in-person assessment.
10% will correspond to the presentation of a reading worked on during the course. This must be defended in the classroom on the scheduled day of in-person assessment.
40% will correspond to a written test on the scheduled day of in-person assessment.
Students will be entitled to retake the subject if they have been assessed for a set of activities whose weight is equivalent to a minimum of 2/3 of the total grade for the subject. The activity that is excluded from the retake process is active participation in seminars and coursework.
In the case that the student commits any irregularity that could lead to a significant variation in the grade of an assessment act, this assessment act will be graded with 0, regardless of the disciplinary process that may be instructed. In the event of several irregularities in the assessment acts of the same subject, the final grade for this subject will be 0.
AI: The use of Artificial Intelligence in this assignment is limited to the evaluation activities related to the course work and the preparation of the oral presentation of the seminar readings. Specifically, AI tools, both textual and visual, can help us generate and outline ideas, contextualize concepts, propose prototypes or combine elements in an innovative or alternative way. In the case of its use, it is necessary to explain and correctly cite its use in the preparation of the work. This involves actively indicating in each section of the activity what tools have been used, the objectives, the prompts that have been incorporated, the response obtained and the process that has been followed to review and edit the response. Remember, also, that if you use generative information, no personal, confidential or intellectual property-protected information should be provided. It should be taken into account that inappropriate use of generative AI, with the lack of review of the response obtained or the lack of citation of the tools used, will be considered irregular conduct in the evaluation that may lead to failure of the activity or the course. evaluation act. If in doubt, consult with the teacher.
Baeza Perez-Fontan, Eduardo (2012). Como crear una campaña electoral de éxito. Madrid: EIUNSA.
Bischof, Daniel & Senninger, Roman (2018). Simple politics for the people? Complexity in campaign messages and political knowledge. European Journal of Political Research, 57(2), 473-495.
Denton Jr, Robert; Trent, Judith i Friedenberg, Robert (2019). Political campaign communication: Principles and practices. Rowman & Littlefield.
García-Marín, Javier i Calatrava, Adolfo (2018). The use of supervised learning algorithms in political communication and media studies: Locating frames in the press. Comunicación y Sociedad, 31(3), 175-188.
Gutiérrez-Rubí, Antoni (2014). Tecnopolítica. El uso y la concepción de las nuevas herramientas tecnológicas para la comunicación, la organización y la acción políticas. Barcelona: Bebookness.
Gutiérrez-Rubí, Antoni (2020). ARTivismo. El poder de los lenguajes artísticos para la comunicación política y el activismo. Barcelona: Editorial UOC.
Young Mie Kim; Jordan Hsu; David Neiman; Colin Kou; Levi Bankston; Soo Yun Kim; Richard Heinrich; Robyn Baragwanath i Garvesh Raskutti (2018). The stealth media? Groups and targets behind divisive issue campaigns on Facebook. Political Communication, 35(4), 515-541.
Peytibi, Xavier i Gutiérrez-Rubí, Antoni (2019). Las campañas conectadas: comunicación política en campaña electoral. Barcelona: Editorial UOC.
Sánchez Muñoz, Óscar i Biglinio Campos, Paloma (2020). La regulación de las campañas electorales en la era digital: Desinformación y microsegmentación en las redes sociales con fines electorales. Centro de Estudios Políticos y Constitucionales.
Serrano-Contreras, Ignacio Jesús; García-Marín, Javier i Luengo, Óscar (2020). Measuring online political dialogue: does polarization trigger more deliberation?. Media and Communication, 8(4), 63-72.
The Virtual Campus platform, word processors, spreadsheets, social platforms and audiovisual.
Please note that this information is provisional until 30 November 2025. You can check it through this link. To consult the language you will need to enter the CODE of the subject.
Name | Group | Language | Semester | Turn |
---|---|---|---|---|
(PLAB) Practical laboratories | 71 | Catalan/Spanish | second semester | afternoon |
(TE) Theory | 7 | Catalan/Spanish | second semester | afternoon |