Assessment

Continous Assessment Activities

Title	Weighting	Hours	ECTS	Learning Outcomes
Assignments and oral presentations	30%	1.2	0.05	3
Business cases and classes assessment	20%	0.8	0.03	3, 1
Exam	50%	2	0.08	3, 2, 1

This subject does not offer the option for comprehensive evaluation.

The Fundamentals of Marketing subject will be assessed according to the following criteria:

1) Assignments (30%): This is 2-3 assignments carried out in groups of 3-4 students and show up in class.
2) Resolving case studies (10%): Solving problems in practical case studies.
3) Participation in class (10%): class participation consists in the active participation of students through the resolution of problems and contribution of up-to-date information about the types of issued experienced by companies.
4) Written exam (50%)

The grade for continuous assessment is based on the average of the marks obtained from the completion of tasks, case study resolutions, and class participation.

The written test will consist of a single exam divided into two parts:

• Part 1: Multiple-choice test.
• Part 2: Open-ended questions.

In order for the exam to be considered passed, the student must obtain a minimum grade of 4 out of 10 in each of the two parts, independently.

Condition for averaging with continuous assessment: If the student does not reach the minimum grade of 4/10 in either of the two parts, the final exam grade will not be combined with the continuous assessment grade, and the subject will be considered failed.

If the student's overall average for the course is 5 or higher, the subject will be considered passed. If the final average grade is below 5, the student will be eligible to take the resit exam.

All students are required to complete assessable assignments.

Students may only obtain a grade of “Not Assessed” forthe subject if they have not presented for any of the assessment exercises. So students who have presented work for continual assessment may not optfor an “Not assessed” grade for the course.

Calendar of evaluation activities

The dates of the evaluation activities (midterm exams, exercises in the classroom, assignments, ...) will be announced well in advance during the semester.

The date of the final exam is scheduled in the assessment calendar of the Faculty.

"The dates of evaluation activities cannot be modified, unless there is an exceptional and duly justified reason why an evaluation activity cannot be carried out. In this case, the degree coordinator will contact both the teaching staff and the affected student, and a new date will be scheduled within the same academic period to make up for the missed evaluation activity." Section 1 of Article 115. Calendar of evaluation activities (Academic Regulations UAB). Students of the Faculty of Economics and Business, who in accordance with the previous paragraph need to change an evaluation activity date must process the request by filling out an Application for exams' reschedulehttps://eformularis.uab.cat/group/deganat_feie/application -for-exams-reschedule

Review process

After all grading activities have ended, students will be informed of the date and way in which the course grades will be published. Students will also be informed of the procedure, place, date and time of grade revision following University regulations.

Retake Process

"To be eligible to participate in the retake process, it is required for students to have been previously evaluated for at least two thirds of the total evaluation activities of the subject." Section 3 of Article 112 ter. The recovery (UAB Academic Regulations). Additionally, it is required that the student to have achieved an average grade of the subject between 3.5 and 4.9, as long as the qualification ofthe final exam is still aminimum of 4/10.

The date of the retake exam will be posted in the calendar of evaluation activities of the Faculty. Students who take this exam and pass, will get a grade of 5 for the subject. If the student does not pass the retake, the grade will remain unchanged, and hence, thestudent will fail the course.

Irregularities in evaluation activities

In spite of other disciplinary measures deemed appropriate, and in accordance with current academic regulations, "in the case that the student makes any irregularity that could lead to a significant variation in the grade of an evaluation activity, it will be graded with a 0, regardless of the disciplinary process that can be instructed. In case of various irregularities occur in the evaluation of the same subject, the final grade of this subject will be 0". Section 10 of Article 116. Results of the evaluation. (UAB Academic Regulations).