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E-Commerce in the Hotel Sector

Code: 103781 ECTS Credits: 3
2024/2025
Degree Type Year
2502904 Hotel Management OT 4

Contact

Name:
Carmen Ruiz Aguado
Email:
carmen.ruiza@uab.cat

Teaching groups languages

You can view this information at the end of this document.


Prerequisites

There are no prerequisites


Objectives and Contextualisation

The subject aims to provide students with the computerized skills needed to promote and distribute tourist products working with some applications of the Global distribution system Amadeus and analyzing the different distribution channels existing for tourist companies.

The course is very practical and intends to apply all the theoretical contents in practical sessions and exercises. At the end of the course the student will be able to:

  • Understand the basic operation of the cars and hotels (global distribution system).
  • Analyze the different distribution channels existing in the tourism sector.
  • Know how to design the distribution policy for one tourist company.
  • Acquire agility on specific tourism software.
  • Develop the ability to learn independently.
  • Ability to self-assessment knowledge.
  • Work with communication skills at all levels based on respect for diversity and plurality of ideas, people and situations.

Competences

  • Adapt to changes in technology as they occur.
  • Analyse, summarise and evaluate information.
  • Apply the most up-to-date tools in ICT and new management systems in the areas of company planning and management in the hotel and catering sector.
  • Be able to self-evaluate knowledge acquired.
  • Demonstrate a business vision, identify clients' needs and progress towards possible changes in environment.
  • Demonstrate an orientation and culture of customer service.
  • Demonstrate an understanding of the relationship and impact of management processes in hotel and catering companies.
  • Demonstrate leadership abilities in the management of human resources in hotel and catering companies.
  • Develop a capacity for independent learning.
  • Draw up communication and promotion plans for companies in the hotel and catering sector, especially in the field of online business.
  • Manage and organise time.
  • Manage communication techniques at all levels.
  • Work in teams.

Learning Outcomes

  1. Adapt to changes in technology as they occur.
  2. Analyse, summarise and evaluate information.
  3. Be able to self-evaluate knowledge acquired.
  4. Demonstrate a business vision, identify clients' needs and progress towards possible changes in environment.
  5. Demonstrate an orientation and culture of customer service.
  6. Demonstrate initiative and entrepreneurial spirit to adapt top new situations generated by changes in the techniques and organisation employed in the area of tourist services.
  7. Demonstrate leadership abilities in the management of human resources in hotel and catering companies.
  8. Develop a capacity for independent learning.
  9. Implement new online commercialisation tools to improve the overall management of the company booth in the areas of management and in relations with the environment.
  10. Manage and organise time.
  11. Manage communication techniques at all levels.
  12. Understand and apply computer tools for statistical analysis and market research.
  13. Understand and apply new internet formulas for commercialisation and fidelity and apply them to the sale of products and services in the hotel and catering sector.
  14. Understand technologies for tourism promotion, management and commercialisation (Amadeus, Fidelio, Galileo, Sabre, etc.).
  15. Work in teams.

Content

I PART: TOURISM DISTRIBUTION

Unit 1: Tourism Distribution. Definition. Distribution schema, current situation, distribution strategies and distributrion channels.

II PART: GDS- AMADEUS

Unit 1. Amadeus hotels

Unit  2. Amadeus Cars

  


Activities and Methodology

Title Hours ECTS Learning Outcomes
Type: Directed      
Lectures 8 0.32 1, 2, 5, 9, 11, 13, 14
Practical classes 10 0.4 1, 2, 3, 8, 9, 10, 11, 13, 14, 15
Study 10 0.4 2, 3, 5, 8, 9, 10, 11, 13, 14
Type: Supervised      
Tutoring 14 0.56 2, 3, 8, 9, 10, 13, 14
Type: Autonomous      
Exercises and case studies 11 0.44 1, 2, 3, 5, 7, 8, 9, 10, 11, 13, 14, 15
Preparation of papers 12 0.48 1, 2, 3, 5, 7, 8, 9, 10, 11, 13, 14, 15

Teaching language: English

The subject is taught considering three different teaching and learning methodologies:

a) Theoretical methodology:

Classroom explanations type master-class of all the units.

b) Methodology for the practical part of the course:

Completion and presentation in class exercises and case studies (individual or team) related to the contents of subject’s both parts

Annotation: Within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.


Assessment

Continous Assessment Activities

Title Weighting Hours ECTS Learning Outcomes
Amadeus practical activities (block II) 30% of final mark 4 0.16 2, 3, 8, 9, 10, 11, 13, 14, 15
Amadeus practical exam (block II) 40 % of final mark 2 0.08 2, 3, 10, 13, 14
Case studies and final paper (block I) 30% of final mark 4 0.16 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15

The evaluation of the subject will be as follows:

Continuous evaluation. Continuous evaluation consists of the following system:

BLOCK I: INTRODUCTION TO DISTRIBUTION (30% of the final grade)

The completion of a practical case on the distribution strategy of a tourism company, which will count for 30% of the final grade.

BLOCK II: GDS: AMADEUS (70% of the final grade)

a) The completion of a practical exam involving various reservations using Amadeus, which will count for 40% of the final grade and will be averaged with the two practical activities, with a minimum score of 4 out of 10.

b) The completion of two practical activities on Amadeus reservations, which will count for 30% of the final grade (15% each).

To calculate the final grade in continuous evaluation, the minimum mark in each block must be 4 out of 10.

Final assessment. The final assessment will consitst in one exam about Amadeus that counts the 40% of the final mark (minimum score of 4 out of 10), a case study that counts the 30% of the final mark and 2 practical activities about Amadeus that count 30% (15% each one), the minimum mark in each block must be 4 out of 10.

Re-evaluation. Those students who have not passed the subject in the single evaluation session and have obtained a final grade higher than 3.5 will have the right to take the re-evaluation exam. 

The grade for the subject will be NOT EVALUABLE when the student attends less than half of the assessment activities and/or does not attend the final exam.

 

Bibliography

Amadeus España (2009): Manual de Amadeus Selling Platform, Madrid.

Amadeus España (2009): Prontuario de Amadeus Ticketing, Madrid.

Amadeus España (2009): Prontuario de Reservas, tarifas y emisión, Madrid.

Del Pico, Fátima. (1997): Manual de Reservas Savia Amadeus, Madrid: Opentour Ediciones.

Buhalis, Dimitrios. & Laws, Eric. (2001). Tourism Distribution Channels: Practices, Issues and Transformations. Thomson, London.

Buhalis, Dimitrios. (2008). Relationships in the Distribution Channel of tourism, International Journal of Hospitality & Tourism Administration, 1:1, 113-139, DOI: 10.1300/J149v01n01_07.

Kracht, John. & Wang Youcheng. (2010). “Examining the tourism Distribution channel: evolution and transformation”. International Journal of Contemporary Hospitality Management, Vol. 22 Issue: 5, pp.736-757. https: //doi.org/10.1108/09596111011053837.

O’Connor, Peter. “Online Tourism and Hospitality Distribution: a Perspective Article.” Tourism review (Association internationale d’experts scientifiques du tourisme) 75.1 (2020): 290–293. Web.

Reino, Sofia, Aurkene Alzua-Sorzabal, and Rodolfo Baggio. “Adopting Interoperability Solutions for Online Tourism Distribution: An Evaluation Framework.” Journal of hospitality and tourism technology 7.1 (2016): 2–15. Web.

Thakran, Kanika, and Rohit Verma. “The Emergence of Hybrid Online Distribution Channels in Travel, Tourism and Hospitality.” Cornell hospitality quarterly 54.3 (2013): 240–247. Web.

Travaglini, Armando. et Al. (2016).Marketing digital turístico: y estrategias de revenue management para el sector de la hostelería. Barcelona: Marcombo. 

 

Other support materials in digital format and links to websites are offered at the Virtual campus.


Software

GDS: Amadeus


Language list

Name Group Language Semester Turn
(TE) Theory 1 English second semester morning-mixed