Degree | Type | Year | Semester |
---|---|---|---|
4313256 Audiovisual Communication and Advertising Contents | OT | 0 | A |
You can check it through this link. To consult the language you will need to enter the CODE of the subject. Please note that this information is provisional until 30 November 2023.
Good level of English in order to be able to read complex texts on the area of broadcasting, technology and policy.
The aim of this module is to study the transformation of the audio-visual industries and the contemporary advertising systems, as well as the technologies within the scenario of digital transformations. It is about being able to define and understand the weight of economic, political, industrial, technological, managerial and Internet factors that set up the complex reality of the audio-visual and advertising industry.
1.- Management of companies and the knowledge in the digital society 3 ECTS (Josep Maria Martí)
2.- The Internet, social networks and their impact in the audio-visual sector 3 ECTS (Emilio Fernández)
3.- Changes of the contemporary advertising systems 6 ECTS (Ana Ullod and Quim Puig)
4.- Technology and economy in the contemporary audio-visual system 3 ECTS (Carles Llorens)
Annotation: Within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.
Title | Hours | ECTS | Learning Outcomes |
---|---|---|---|
Type: Directed | |||
Seminars | 75 | 3 | 2, 1, 5, 7 |
Type: Supervised | |||
Essay tutorials | 70 | 2.8 | 2, 1, 3, 5, 6, 8, 7, 4 |
Type: Autonomous | |||
Readings and autonomous work of the students | 100 | 4 | 2, 1, 3, 6, 8, 7, 4 |
Writing essays | 50 | 2 | 2, 1, 3, 5, 6, 8, 7, 4 |
Title | Weighting | Hours | ECTS | Learning Outcomes |
---|---|---|---|---|
Ana Ullod's essay | 20% | 1 | 0.04 | 2, 1, 3, 5, 6, 8, 7, 4 |
Carles Llorens' essay | 20% | 1 | 0.04 | 2, 1, 3, 5, 6, 8, 7, 4 |
Emilio Fernández's Essay | 20% | 1 | 0.04 | 2, 1, 3, 5, 6, 8, 7, 4 |
Joaquin Puig's Essay | 20% | 1 | 0.04 | 2, 1, 3, 5, 6, 8, 7, 4 |
Josep Mª Martí's essay | 20% | 1 | 0.04 | 2, 1, 3, 5, 6, 8, 7, 4 |
Alvarez del Blanco, Roberto (2011), Neuromarketing, Ed Prentice Hall, Madrid Anderson, Chris. (2008). The Long Tail. Revised and Updated Edition. New York: Hyperion
Balbi, Gabriele i Paolo Maggauda (2018). A history of digital media. Londres: Routledge.
Buckland, Michael Keeble (2017). Information and Society.Cambridge: MIT Press.
Carey, John i Elton, Martin (2010). When media are new. University Michigan Press, Ann Arbor
Cuilenburg, Jan Van; McQuail, Denis (2003) 'Towards a New Communications Policy Paradigm', European Journal of Communication, 18 (2): 181-207.
Lee, Kai Fu (2018) AI Superpowers: China, Silicon Valley, and the New World Order. Boston: Houghton MifflinHarcourt.
McLuhan, Marshall (1996) Comprender los medios de comunicación. Las extensiones del ser humano. Barcelona: Paidós (original de 1964).
Mueller, Milton (2017). Will the Internet fragment? : sovereignty, globalization and cyberspace. Cambridge, Polity Press.Morozov, Evgeny, (2014). To save everything, click her: the folly of technological solutionism, New York: PublicAffairs
Rogers, Everett M. (2003) Diffusion of Innovations, 5a ed. New York: Free Press. Schmidt, Eric & Cohen, Jared (2014). El Futuro digital, Madrid: Anaya Multimedia.
Scolari, Carlos (2008). Hipermediaciones. Elementos para una Teoría de la Comunicación Digital Interactiva, Barcelona: Gedisa.
Wu, Tim (2011). The Master switch: the rise and fall of information empires, New York, N.Y.: Vintage Books.
Christensen, Clayton M. (2016). The innovator's dilemma: when new technologies cause great firms to fail, Boston, Massachusetts: Harvard Business Review Press.
Diamond, Jared (2006). Armas, gérmenes y acero: breve historia de la humanidad en los últimos trece mil años, [Barcelona]: Debate.
There is no need for any software in order to follow this module.