Multimedia Language
Code: 105020 ECTS Credits: 12| Degree | Type | Year | Semester |
|---|---|---|---|
| 2501928 Audiovisual Communication | OB | 3 | A |
Contact
- Name:
- Francesc Xavier Ribes Guardia
- Email:
- xavier.ribes@uab.cat
Teaching groups languages
You can check it through this link. To consult the language you will need to enter the CODE of the subject. Please note that this information is provisional until 30 November 2023.
Teachers
- Òscar Coromina Rodríguez
Prerequisites
It is necessary for students to have basic knowledge of language, writing, production and digital techniques.
On the other hand, given that part of the bibliography is in English, a good level of reading comprehension in that language is necessary.
Objectives and Contextualisation
The basic objectives of the subject are:
- Provide basic knowledge about languages in digital media, with special emphasis on their specificities of a technological and cultural nature.
- To deepen in the specific techniques and knowledge necessary for the creation of contents in digital media.
- Study the mechanisms of dissemination of content in blogs and social networks.
- Acquire knowledge related to the technological aspects linked to production, publication and dissemination of digital content.
Competences
- Be familiar with and use different audiovisual languages.
- Disseminate the area's knowledge and innovations.
- Manage time effectively.
- Show leadership, negotiation and team-working capacity, as well as problem-solving skills.
- Use advanced technologies for optimum professional development.
- Use one's imagination with flexibility, originality and ease.
Learning Outcomes
- Apply theoretical principles to audiovisual processes.
- Develop quality audiovisual products and introduce an innovative aesthetic therein.
- Disseminate the area's knowledge and innovations.
- Manage time effectively.
- Master technological tools in audiovisual production.
- Show leadership, negotiation and team-working capacity, as well as problem-solving skills.
- Use advanced technologies for optimum professional development.
- Use one's imagination with flexibility, originality and ease.
Content
The subject will be developed around the following main topics:
1. Introduction to digital media
- Digital culture.
- Multimedia language.
2. Technical characteristics of the elements.
- Image, Audio, Text, Video
- Files and formats
3. Languages and metalanguages
- HTML and CSS.
4. Information Visualization
5. Content structure
- Navigation structures
6. New narratives
- Augmented reality
- Interactive narratives
- Interactive video
- Video game
- Transmedia narratives
- Immersive experiences / Virtual Reality
The detailed calendar with the different sessions will be exposed on the day of the presentation of the subject.
In addition, it will be published on the Virtual Campus, where students will find a detailed description of the exercises and practices, as well as the teaching materials and the information necessary for the correct follow-up of the subject.
Methodology
The methodology of this course includes lectures, practical seminars (case discussion practice), laboratory practice, tutorials, practical exercises and lectures.
Annotation: Within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.
Activities
| Title | Hours | ECTS | Learning Outcomes |
|---|---|---|---|
| Type: Directed | |||
| Case discussion practices (audiovisual productions) and scientific articles | 25 | 1 | 8, 6, 3, 4 |
| Laboratory practices | 40 | 1.6 | 1, 8, 6, 5, 4, 2, 7 |
| Master classes with ICT support | 25 | 1 | 3 |
| Type: Supervised | |||
| Tutorials (individual or group face-to-face activity aimed at solving learning problems) | 15 | 0.6 | 3, 4 |
| Type: Autonomous | |||
| Preparation of laboratory practices | 75 | 3 | 1, 8, 6, 5, 4, 2, 7 |
| Realization of works related to the development of seminars | 20 | 0.8 | 8, 6, 4 |
| Study: Reading and synthesis of scientific documents | 70 | 2.8 | 6, 3, 4 |
Assessment
The evaluation of the subject will be carried out from 3 axes: theory (40%), debate practices (10%) and practices (50%). To pass the subject it is necessary to pass both the theoretical section (exams) and the practical section (practices and debat practices).
Re-evaluation activities (total or partial) are contemplated, both to approve and to raise the grade. Of theory, and according to the faculty's regulations, for all students who fail the exam with a 3 or more. Of practices, for those and those students who have delivered all the practical exercises.
The student who performs any irregularity (copy, plagiarism, identity theft...) that can lead to a significant variation of the qualification of an evaluation act, will be qualified with 0 this act of evaluation. In case there are several irregularities, the final grade of the subject will be 0.
Assessment Activities
| Title | Weighting | Hours | ECTS | Learning Outcomes |
|---|---|---|---|---|
| Debate practice works | 10% | 3 | 0.12 | 8, 6, 3, 4 |
| Evaluation test | 40% | 2 | 0.08 | 4 |
| Practices | 50% | 25 | 1 | 1, 8, 6, 3, 5, 4, 2, 7 |
Bibliography
BOLTER, David & GRUSIN, Richard. (2000). Remediation. Understanding New Media. Cambridge: MIT Press.
BRUNS, Axel. (2008). Blogs, wikipedia, second life and beyond: from production to produsage.
BURGUESS, Jean; GREEN, Joshua. (2013): "YouTube: Online video and participatory culture". John Wiley &
Sons.
CAIRO, Alberto. The Functional Art: An introduction to information graphics and visualization. New Riders,
2012.
CÓRDOBA, Carlos; ALATRISTE, Yadira. (2012) Hacia una taxonomía de investigación entre Visualización de
Información y Diseño
http://www.nosolousabilidad.com/articulos/taxonomia_visualizacion.htm
CEBRIÁN, Mariano. Información multimedia. Soporte, lenguaje y aplicaciones empresariales. ISBN
84-205-4222-9.
ELLISON, Nicole B.; BOYD, Danah M. (2013): Sociality through social network sites. In: The Oxford handbook
of internet studies.
FELDMAN, Tony. (1994): Multimedia. Londres: Blueprint.
GARRET, Jesse James, 2011. The Elements of User Experience: User-Centered Design for the Web and Beyond. Editor: Addison-Wesley.
JENKINS, Henry. (2008). Convergence culture: la cultura de la convergencia de los medios de comunicación.
Barcelona: Paidós.
MACIÁ, Fernando, 2011. Técnicas avanzadas de posicionamiento en buscadores. Editorial: Anaya Multimedia.
MANOVICH, Lev. (2005). El lenguaje de los nuevos medios de comunicación. La imagen en la era digital. Paidós: Barcelona.
NUSSBAUMER, Cole. (2015). Storytelling with data: A data visualization guide for business professionals.
ORIHUELA, José Luis. (2006). La revolución de los blogs. Madrid: La Esfera de los Libros.
PEARSON, Roberta & SMITH, Anthony N. (2014). Storytelling in the media convergence age: exploring screen
narratives.PARISER, Eli. (2011). The Filter Bubble: What the Internet Is Hiding from You. Penguin Press , New York.
PRATTEN, Robert. (2011).Cross-Media Communications: An Introductions to the Art of Creating Integrated
Media Experiences. London: ETC Press
KRUG, Steve. (2005). Don't Make Me Think, A Common Sense Approach to Web Usability, New Riders.
RAUSELL, Claudia. (2005). Nuevos relatos audiovisuales. Hacia una definición del relato audiovisual interactivo. Revista Telos no 62, Madrid.
https://telos.fundaciontelefonica.com/telos/articulocuaderno.asp@idarticulo=4&rev=62.htm
RIBES, Xavier. (2007). La Web 2.0. El valor de los metadatos y de la inteligencia colectiva. Revista Telos no 73, Madrid.
http://telos.fundaciontelefonica.com/telos/articuloperspectiva.asp@idarticulo=2&rev=73.htm
SÁNCHEZ B. Teresa. (2012). Nuevos modelos narrativos. Ficción y transmediación (Vol. 1). Madrid: Comunicación.
SCOLARI, C. Alberto. (2018). Las leyes de la interfaz: Diseño, ecología evolución, tecnología (Vol. 136). Editorial Gedisa.
SHIFMAN, Limor. (2014). Memes in Digital Culture: MIT Press
SUROVIECKI, James. (2005). The wisdom of crowds. Anchor, New York.
VALERO, José Luis. (2012). Infografía digital. La visualización sintética. Editorial Bosch. Barcelona.
VV.AA. Google Search Engine Optimization Starter Guide
http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en//webmasters/docs/search-eng
VIDEOGRAFIA
JENKIS, Henry. 2011. ¿Quçe es la comunicación transmedia? (anglès subtitulat)
https://www.youtube.com/watch?v=kzcZYxFnUjc&list=PLTHGZHnp_R4nh6UBXuU_76w8hpCH3_Ut
MC GONIGAL, Jane. 2013: Ted Talk. Los juegosonline pueden crear un mundo mejor (anglès subtitulat)
https://www.youtube.com/watch?v=qrcGfWhD_BE
Software
- Word
- Excel
- Powerpoint
- Da Vinci / Premiere
- Affinity Photo / Photoshop
- Audacity
- Spark AR Studio
- Twine
- Metaverse