Degree | Type | Year | Semester |
---|---|---|---|
2501935 Advertising and Public Relations | FB | 1 | 1 |
You can check it through this link. To consult the language you will need to enter the CODE of the subject. Please note that this information is provisional until 30 November 2023.
No specific knowledge is required other than that obtained after completing the Baccalaureate.
Objectives
The course is taken in the first year and belongs to the "Communication" training block. From this subject the students will reach fundamental objectives of the Degree in Advertising and Public Relations, which will allow them to be able to:
-To convey information, ideas, problems and solutions on the activity of Advertising and Public Relations.
-Gather and interpret relevant data from the activity of Advertising and Public Relations in order to be able to make judgments that provide a reflection on relevant issues of a social, scientific or ethical nature.
Syllabus
Topic 1
History of Communication. Industrial period.
Topic 2
History of Advertising. 20th Century (1).
Topic 3
History of Advertising. 20th Century (2).
Topic 4
History of Advertising. 20th Century (3).
Topic 5
History of Advertising. 20th Century (4).
The calendar will be available on the first day of class. Students will find all information on the Virtual Campus: the description of the activities, teaching materials, and any necessary information for the proper follow-up of the subject. In case of a change of teaching modality for health reasons, teachers will make readjustments in the schedule and methodologies.
Methodology
Learning is based on case studies and case studies.
Collaborative work and the capacity for critical analysis and reflection are encouraged.
Annotation: Within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.
Title | Hours | ECTS | Learning Outcomes |
---|---|---|---|
Type: Directed | |||
Master class | 37.5 | 1.5 | 11, 10, 12 |
Seminars and practices | 15 | 0.6 | 18, 17, 4, 6, 7, 8, 11, 10, 12, 13, 14, 15, 9 |
Type: Supervised | |||
Tutorials and revision of exercises | 7.5 | 0.3 | 18, 17, 4, 6, 7, 8, 13, 14, 15 |
Type: Autonomous | |||
Individual study, readings, exercises | 82.5 | 3.3 | 9 |
Continuous assessment
- Supervised and supervised practical work: 50% of the mark (recoverable).
- Exam: 40% of the mark (recoverable).
- Class participation and justified self-evaluation: 10% of the mark.
Recovery activities
Students will have the right to recover the subject if they have been evaluated on all the activities, the weight of which is equivalent to a minimum of 2/3 of the total grade of the subject.
The last three weeks of the course will be devoted to remedial activities, which will be available to students who meet the following condition: that they have obtained a mark between 3 and 4.9 in the final average mark. In no case may students opt to take the make-up test in order to obtain a higher mark.
The characteristics of this make-up test will be communicated in due course.
Single assessment
On a single day, which will be indicated at the beginning of the course, students who choose this type of evaluation will have to:
1. Take a theory exam, the value of which will be 50% of the final mark.
2. Carry out two practical exercises, the combined value of which will be 30% of the final mark.
3. Present the reviews of two monographs selected by the teaching staff from the bibliography of the subject. The value of the two reviews will be 20% of the final grade.
In order to pass the course, a median mark of no less than 5 must be obtained for the three evaluation items. The only recoverable test will be the theory exam.
Plagiarism
In the event that the student carries out any irregularity that may lead to a significant variation of an act of evaluation, this act of evaluation will be graded with 0, regardless of the disciplinary process that may be instituted. In the event of several irregularities occurring inthe evaluation acts of the same subject, the final grade for this subject will be 0.
Title | Weighting | Hours | ECTS | Learning Outcomes |
---|---|---|---|---|
Examination | 40% | 2 | 0.08 | 5, 18, 17, 4, 6, 7, 8, 11, 10, 12, 13, 23, 21, 20, 14, 15, 9 |
Participation in class and justified self-evaluation | 10% | 2 | 0.08 | 5, 1, 18, 2, 4, 6, 8, 11, 10, 12, 13, 16, 23, 22, 21, 20, 15, 9, 3 |
Supervised and directed practical work | 50% | 3.5 | 0.14 | 5, 1, 18, 17, 2, 4, 6, 7, 8, 11, 10, 12, 13, 16, 23, 21, 19, 20, 14, 15, 9, 3 |
Balsebre, Armand (2001): Historia de la Radio en España. Volumen I (1874-1939), Madrid, Cátedra.
Balsebre, Armand (2002): Historia de la Radio en España. Volumen II (1939-1985), Madrid, Cátedra.
Balsebre, Armand (2011): Víctor Sagi. Historia de la Publicidad, Barcelona, Ediciones Invisibles.
Bassat, Luis (2008): Confesiones personales de un publicitario, Barcelona, Crítica.
Checa Godoy, Antonio (2007): Historia de la Publicidad, Oleiros (La Coruña), Netbiblo.
Eguizabal, Raúl (1998): Historia de la Publicidad, Madrid, Eresma & Celeste Ediciones.
Lorente, Joaquín (1986): Casi todo lo que sé de publicidad, Barcelona, Folio, 1986.
Montero, Mercedes; Rodríguez, Natalia y Verdera, Francisco (2010): Historia
de la Publicidad y de las Relaciones Públicas en España (volumen I). De la
nada al consumo. Desde los orígenes hasta 1960, Sevilla-Zamora, Comunicación Social.
Montero, Mercedes; Rodríguez, Natalia; Rodríguez Virgili, J. y Del Río, J. (2010): Historia de la Publicidad y de las Relaciones Públicas en España (volumen II) (1960-2000). La edad de oro de la comunicación comercial, Sevilla- Zamora, Comunicación Social.
Perceval, José María (2015): Historia mundial de la comunicación, Madrid, Cátedra.
Prat Gaballí, Pedro (1917): Una nueva técnica. La publicidad científica, Barcelona, Cámara de Comercio y Navegación de Barcelona.
Segarra, Toni (2009): Desde el otro lado del escaparate, Madrid, Espasa Calpe.
The subject does not require any specific software.