Creative Portfolio
Code: 103149 ECTS Credits: 6| Degree | Type | Year | Semester |
|---|---|---|---|
| 2501935 Advertising and Public Relations | OT | 4 | 2 |
Contact
- Name:
- Jose Felix Colomer Miralbell
- Email:
- pep.colomer@uab.cat
Teaching groups languages
You can check it through this link. To consult the language you will need to enter the CODE of the subject. Please note that this information is provisional until 30 November 2023.
Prerequisites
Recommended:
1. Good knowledge of the software that follows: Indesign, Photoshop & Illustrator.
2. Be focused on creativity.
3. Be able to have a good planification if you're doing practices or other studies
4. Lots of motivation.
5. Be professionally oriented to creativity and communication.
Objectives and Contextualisation
To be able to create your own portfolio wit 6/8 good and original crativities.
To learn to build, defend and sell your own ideas with coherence and criteria.
To know the creative industry. Be able to see where the talent is.
To be confident and reinforce your self.
Be capable to evaluate your own creativity and other's.
Competences
- Apply creative techniques in writing advertisements.
- Demonstrate knowledge of the narrative and expressive characteristics of audiovisual languages.
- Demonstrate knowledge of the structure and functions of the technological context that plays a role in the advertising communication process.
- Introduce changes in the methods and processes of the field of knowledge to provide innovative responses to the needs and demands of society.
- Students can apply the knowledge to their own work or vocation in a professional manner and have the powers generally demonstrated by preparing and defending arguments and solving problems within their area of study.
- Students must develop the necessary learning skills in order to undertake further training with a high degree of autonomy.
- Take account of social, economic and environmental impacts when operating within one's own area of knowledge.
- Take sex- or gender-based inequalities into consideration when operating within one's own area of knowledge.
- Use one's imagination with flexibility, originality and ease.
Learning Outcomes
- Analyse a situation and identify its points for improvement.
- Analyse the sex- or gender-based inequalities and the gender biases present in one's own area of knowledge.
- Apply the strategic principles that determine a campaign to developing a creative briefing.
- Communicate using language that is not sexist or discriminatory.
- Consider how gender stereotypes and roles impinge on the exercise of the profession.
- Critically analyse the principles, values and procedures that govern the exercise of the profession.
- Explain the explicit or implicit code of practice of one's own area of knowledge.
- Identify situations in which a change or improvement is needed.
- Identify the social, economic and environmental implications of academic and professional activities within one's own area of knowledge.
- Propose new methods or well-founded alternative solutions.
- Propose new ways to measure the success or failure of the implementation of innovative proposals or ideas.
- Propose projects and actions that incorporate the gender perspective.
- Propose viable projects and actions to boost social, economic and environmental benefits.
- Recognise the basic principles of audiovisual performance before a microphone and camera.
- Students can apply the knowledge to their own work or vocation in a professional manner and have the powers generally demonstrated by preparing and defending arguments and solving problems within their area of study.
- Students must develop the necessary learning skills in order to undertake further training with a high degree of autonomy.
- Use one's imagination with flexibility, originality and ease.
- Use technological instruments for the composition and editing of graphic messages.
- Weigh up the impact of any long- or short-term difficulty, harm or discrimination that could be caused to certain persons or groups by the actions or projects.
- Weigh up the risks and opportunities of both one's own and other people's proposals for improvement.
Content
The portfolio as contract strategy
The professional interview.
The market.
Agencies profiles.
Creative Profiles
Resources for creatives.
Make your own portfolio.
Methodology
Everything is based in personal projects. The student work on his/her own project and the teacher helps to find the best.
A mixture of research and practices.
Every week the teacher exposes a new briefing and the student have all the course to work on it.
The calendar will be available on the first day of class. Students will find all information on the Virtual Campus: the description of the activities, teaching materials, and any necessary information for the proper follow-up of the subject. In case of a change of teaching modality for health reasons, teachers will make readjustments in the schedule and methodologies.
Annotation: Within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.
Activities
| Title | Hours | ECTS | Learning Outcomes |
|---|---|---|---|
| Type: Directed | |||
| Theoretical and practical classes and seminars | 52.5 | 2.1 | 6, 3, 17, 4, 7, 9, 8, 10, 11, 12, 13, 16, 15, 14, 18 |
| Type: Supervised | |||
| Reviews | 7.5 | 0.3 | 1, 3, 17, 8, 11, 13, 15, 14, 18 |
| Type: Autonomous | |||
| Individual study, readings, exercises | 82.5 | 3.3 | 6, 1, 17, 8, 20, 16, 15, 14, 18 |
Assessment
The subject follows the continuous evaluation and does not foresee a single evaluation.
The evaluation will be based on two axes:
1- Development of a minimum of 6 individual pieces for the book (60% of the note).
2- Development of the book itself (40% of the note)
2.1. Teacher evaluation.
2.2. Peer assessment.
2.3. Selection made by each student of the best piece in the group.
3- Other.
No examination or test is planned.
It is compulsory to attend 100% of the sessions.
The month of June must be reserved for the review and improvement of the pieces.
The subject's approach is provisional in order to make it easier to enrol students. It could have some minor change before the start of the second semester.
The proposed teaching methodology and evaluation may undergo some modification based on the restrictions on personhood imposed by health authorities.
Students will have the right to recover from the subject if they have been evaluated from the set of activities whose weight is equivalent to a minimum of 2/3 of the total assignment grade. All activities are recoverable.
The student who performs any irregularity (copy, plagiarism, identity suplanting, ...) will be graded with 0 this evaluation act. In the event of several irregularities, the final qualification of the subject will be 0.
Assessment Activities
| Title | Weighting | Hours | ECTS | Learning Outcomes |
|---|---|---|---|---|
| Create advertising campaigns | 60% | 4 | 0.16 | 6, 2, 1, 3, 17, 4, 7, 9, 8, 20, 10, 11, 12, 13, 16, 15, 14, 18, 5, 19 |
| Realising of a portfolio | 40% | 3.5 | 0.14 | 6, 2, 1, 3, 17, 4, 7, 9, 8, 20, 10, 11, 12, 13, 16, 15, 14, 18, 5, 19 |
Bibliography
Bogusky, Alex & Winsor, John (2010). Baked In: Creating Products and Businesses That Market Themselves. Chicago: Agate publishing.
Castillo, Fidel del (2014). Necesitas un book: 78 consejos para elaborar un book creativo y encontrar trabajo en publicidad. Barcelona: Editorial UOC.
González-Andrío, Gabriel (2005). 30 segundos de gloria: 15 grandes directores creativos nos cuentan cómo llegaron. Madrid: Dossat.
Gordon, Torr (2008). Managing Creative People: Lessons in Leadership for the Ideas Economy. Hoboken (USA, NJ): John Wiley & Sons Ltd.
Knight, Christina (2013). Mad woman: a herstory of advertising. Linköping (Suècia): Olika. Nota: no confondre amb: Mass, Jane (2012). Mad Women, la otra cara de la vida de Madison Avenue. Barcelona?: Lumen.
Solana, Daniel (2010). Postpublicidad. Bilbao: Am libros.
Taylor, Fig (2010). Cómo crear un portfolio y adentrarse e el mundo. México: Gustavo Gili.
Software
We don't need any specific software.