Structure of the Audiovisual System
Code: 103021 ECTS Credits: 6| Degree | Type | Year | Semester |
|---|---|---|---|
| 2501928 Audiovisual Communication | OB | 3 | 2 |
Contact
- Name:
- Montserrat Bonet Bagant
- Email:
- montse.bonet@uab.cat
Teaching groups languages
You can check it through this link. To consult the language you will need to enter the CODE of the subject. Please note that this information is provisional until 30 November 2023.
Prerequisites
In order to pass the course, it is recommended to have previously studied the subjects Història de la Comunicació, Estructura de la Comunicació, Tecnologies de la Informació i la Comunicació and Història dels Relats Audiovisuals.
Objectives and Contextualisation
This Compulsory subject is part of the Audiovisual Industry area, taken between the third and fourth academic year of the degree. Therefore, the educational objectives of this subject must be added to those of the other one that is also part of the area, Models de Gestió de l'Empresa Audiovisuall, Optional, both of 6 ECTS credits.
As it is defined in the curriculum, it is about providing a panoramic vision of the structure of the audiovisual system and the actors that make it up: cultural industries of different types, regulatory bodies, legislators, communication groups, new actors, etc.
The general objective is to give the basic keys to what we can understand when we talk about 'audiovisual system', how it is structured, what changes it has experienced and is still experiencing as well as the power relations between its main protagonists, the way in which they interact and contribute to shape this system.
Competences
- Be familiar with and interpret industrial and business phenomena in the audiovisual sector.
- Manage time effectively.
- Research, select and arrange in hierarchical order any kind of source and useful document to develop communication products.
- Rigorously apply scientific thinking.
- Show leadership, negotiation and team-working capacity, as well as problem-solving skills.
Learning Outcomes
- Identify the specific characteristics of the audiovisual system.
- Manage time effectively.
- Research, select and arrange in hierarchical order any kind of source and useful document to develop communication products.
- Rigorously apply scientific thinking.
- Show leadership, negotiation and team-working capacity, as well as problem-solving skills.
Content
The subject revolves around some key topics, with a solid theoretical basis, but which usually include a constant updating, following the sector's own development. That is why the monitoring of certain more or less specialized sources of information is relevant. The main axes on which the content is articulated are:
- Introduction to the Structure of the Audiovisual System. Towards a definition.
- Deepening into the characteristics of cultural industries production and distribution system. How they affect the sector.
- The audiovisual sector in the OTT era: "platformization" of communication, technology and communication groups.
- Local communication structure.
- Video game industry. From 'damned' to 'promise' for the audiovisual system.
- Record industry/music content industry.
- Audio management: radio, podcast, smart speakers.
- Radio spectrum as a battlefield for the domain of the audiovisual.
A detailed calendar with the content of the different sessions will be posted in the Moodle once the course has started. The students will be able to find a detailed description of the exercises and practices, the various teaching materials and any information necessary for the adequate follow-up of the subject.
Methodology
Students acquire knowledge and competencies through various methodological procedures that include master classes in the classroom, discussion and reflection exercises, readings and seminars, as well as texts and audiovisual documents available through Moodle.
Specifically, the seminars will focus on specific topics of the syllabus, for which a series of previous readings will be provided or prior information search and/or a presentation will be requested.
In addition, an important part of the course is based on carrying out the final project, which implies direct contact with specialists in the sector, both from the academic side and from the point of view of practitioners.
It is important that students do not see these three activities in a differentiated way but as parts of a whole, that are interrelated and serve to more easily achieve the goals and to better consolidate the knowledge.
This is a subject area that has a very clear, direct and constant relationship with the present, so monitoring all kinds of information related to the audiovisual system is highly recommended.
Annotation: Within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.
Activities
| Title | Hours | ECTS | Learning Outcomes |
|---|---|---|---|
| Type: Directed | |||
| Seminars (participation and written exercises) | 15 | 0.6 | 4, 1 |
| Theory classes | 37.5 | 1.5 | 4, 2, 1 |
| Type: Supervised | |||
| Tutorials | 7.5 | 0.3 | 4, 3, 2 |
| Type: Autonomous | |||
| Reading, analysis and synthesis of texts, preparation and performance of written exercises | 82.5 | 3.3 | 4, 3, 5, 2, 1 |
Assessment
CONTINUOUS ASSESMENT
The continuous formative assessment system is organized in three different parts, each of which must be passed to pass the course:
• Theory final test, 30% on the final grade.
• Seminars (participation and written exercises), 20% on the final grade.
• Final project (presentation included), 50% on the final grade.
In order to pass, a minimum of 5 must be obtained in all assessment activities.
The theory final test will include what has been taught and done in the theory sessions, seminars, and readings that should be done throughout the course.
Regarding the seminars, the final mark of each one derives from the information previously obtained and/or the group presentation and/or the written exercise performed in the classroom. The participation in the seminars will be based on the guidelines that will be provided and uploaded to Moodle. Each session will previously have an explanatory protocol.
The final project is a supervised activity carried out in a group. Special attention will be given to the ability to define the topic correctly, to use the language according to the type of work, to establish connections between theory and practice and the ability to synthesize the material consulted or obtained by any other means (interviews, video sources, audio ...) When the course begins, a specific protocol will be uploaded to Moodle and the teacher will discuss with each group on the topic to be studied. The final mark of the project will include its presentation at the end of the semester.
There is a second criterion of formal type and subtractive nature, that is, its compliance does not increase the final score, but its noncompliance subtracts points. Specifically, compliance with the technical characteristics specified in the guideline that will be offered at the beginning of the course (typography, letter size, line spacing, alignment, and margins) will be assessed, at a rate of 2 tenths per characteristic. Spelling is also a formal criterion. Each misspelling will subtract 0.3 points. Errors in citation and references used in the project will subtract also 0.3 points.
About the period and conditions of recovery assessment
Students who meet the following conditions will be eligible for these activities:
In case of having failed:
• who have obtained a minimum grade of 3 in the theory test,
• who have obtained a minimum grade of 3.5 in the final project, with the following exceptions: a project plagiarized in part or in its entirety (it is a 0 directly) or those that do not meet the formal requirements previously specified (that have misspellings, do not meet the minimum in terms of citation, etc.).
Students will be entitled to the recovery assessment of the subject if he or she has been evaluated of the set of activities whose weight equals a minimum of 2/3 of the total grade of the subject.
To be able to submit to the recovery assessment of the subject, it will be necessary to have obtained an average grade of 3.5.
Plagiarized works are not recoverable. As for the seminars, recovery assessment can only be made once the final grade of the set of seminars is published, when all of them have already been done, as long as this final grade is failed; that is, they are not recovered one by one. As this is a group practice, if only one member of the group fails, she/he will take a customized exam.
Students will have the opportunity to improve their mark when the grade is equal to or greater than 8 and the teacher is informedin advance. Attention: the final grade after taking the test for improvement could be lower.
In the case of a second enrolment, students can do a single synthesis exam/assignment.The grading of the subject will correspond to the grade of the synthesis exam/assignment.
The student who performs any irregularity (copy, plagiarism, identity theft...) will be qualified with 0 in this assignment or exam. In case there are several irregularities, the final grade of the subject will be 0.
In the case of a second enrolment
Students can do a single synthesis exam/assignment that will consist of a theoretical exam that will include the content of the subject and some readings that will be given at the beginning of the semester.
The grading of the subject will correspond to the grade of the synthesis exam/assignment.
SINGLE ASSESMENT
The single assessment system is is organized in three different parts, each of which must be passed to pass the course:
• Theory final test, 30% on the final grade.
• Test based on readings, 20% on the final grade.
• Test analysing a company in the sector, 50% on the final grade.
In order to pass, a minimum of 5 must be obtained in all assessment activities.
The theory final test will include what has been taught in the theory sessions.
The test based on readings will consist of no more than 5 short questions referring to the readings that will have been given at the beginning of the semester.
The test on a company will consist of a practice that will be requested at the time of the test and that will be based on all the information the student has obtained about a company, agreed at the beginning of the semester, related to the theory content of the subject (and of the readings, if applicable). The correction will take particular account of the ability to analyse, using a sufficiently solid discourse, in accordance with the skills and competences required for this third-year subject.
In both tests (based on readings and on a company), spelling will be a formal criterion to be taken into account. Each misspelling will subtract 0.2 points.
The three parts will be taken on the official exam day, as stated in the Moodle campus from the beginning of the year
About the period and conditions of recovery assessment
Students who meet the following conditions will be eligible for these activities:
In case of having failed:
• who have obtained a minimum grade of 3 in the theory exam,
• who have obtained a minimum grade of 3.5 in the test based on readings,
• that they have obtained a minimum grade of 3.5 in the test on a company.
Students will be entitled to the recovery assessment of the subject if he or she has been evaluated of the set of activities whose weight equals a minimum of 2/3 of the total grade of the subject.
To be able to submit to the recovery assessment of the subject, it will be necessary to have obtained an average grade of 3.5.
Students will have the opportunity to improve their mark when the grade is equal to or greater than 8 and the teacher is informed in advance. Attention: the final grade after taking the test for improvement could be lower.
Assessment Activities
| Title | Weighting | Hours | ECTS | Learning Outcomes |
|---|---|---|---|---|
| Final project (including presentation) | 50 % | 3 | 0.12 | 4, 3, 5, 2, 1 |
| Seminars (written exercises and participation) | 20 % | 2.5 | 0.1 | 4, 3, 5, 2, 1 |
| Theory final test | 30 % | 2 | 0.08 | 4, 2, 1 |
Bibliography
Basic references
Ala-Fossi, Marko & Bonet, Montse (2016) 'Clearing the skies: European spectrum policy and future challenges of DTT in Finland and Spain'. International Journal of Digital Television 7(3): 363-377.
Ala-Fossi, Marko & Bonet, Montse (2018) ‘Who’s afraid of a Pan-European Spectrum Policy? The EU and the Battles Over the UHF Broadcast Band’, International Journal of Communication 12: 337-358
Bonet, Montse (Coord.) (2016) El imperio del aire. Espectro radioeléctrico y radiodifusión. Barcelona: UOC. Online.
Bonet, Montse & Fernández-Quijada, David (2021) 'Sounds without borders: Exploring the cross-national expansion of commercial European Radio Groups'. European Journal of Communication, https://doi.org/10.1177/02673231211012142.
Bonet, Montse & Sellas, Toni (2019) ‘Del flujo al stock: el programador radiofónico ante la gestión del catálogo digital’, El Profesional de la Información, 28(1): 1-8.
Bustamente, Enrique (Ed.) (2011) Industrias creativas. Amenazas sobre la cultura digital. Barcelona: Gedisa.
Clares Gavilán, Judith; Casado del Río, MiguelÁngel; Fernández-Quijada, David; Guimerà i Orts, Josep Àngel (2013) Políticas culturales y de comunicación. La intervención pública en cine, televisión y prensa. Barcelona: Editorial UOC. Online.
Clares-Gavilán, Judith (Coord); Merino Álvarez, Cristina; Neira, Elena (2019) La revolución over the top. Del vídeo bajo demanda a la televisión por internet. Editorial UOC. Col·leccio Manuales.Online.
Fernández Alonso, Isabel (Ed.) (2017) Austeridad y clientelismo. Política audiovisual en España en el contexto mediterráneo y de la crisis financiera. Barcelona: Gedisa. Online.
Fernández-Quijada, David & Arboledas, Luis (2013) ‘The Clientelistic Nature of Television Policies in Democratic Spain’. Mass Communication and Society 16(2): 200–221.
Flew, Terry (2021) Regulating Platforms. Cambridge: Polity Press.
Frey, Mattias (2021) Netflix Recommends. Algorithms, Film Choice, and the History of Taste. Oakland: University of California Press.
Guimerà, Josep Àngel (2014) Les polítiques de mitjans de comunicació durant els governs de Jordi Pujol. Premsa, ràdio i televisió en el procés de reconstrucció nacional de Catalunya(1980-2003). Barcelona: Proa.
Guimerà i Orts, Josep Àngel & Bonet, Montse (2013) ‘El model de negoci en cadena a Catalunya: de l’èxit radiofònic al fracàs televisiu’, Quaderns del CAC, 38. Disponible a: http://www.cac.cat/pfw_files/cma/recerca/quaderns_cac/Q38_guimera_bonet_ES.pdf
Guimerà i Orts, Josep Àngel & Bonet, Montse (2020) 'A Fractured and Weaker Public Service Media: Territorial Organisation, Public Media Policy and Economic Crisis in Spain'. Javnost - The Public, 27(3): 308-324.
Hardy, Jonathan (2022) Branded Content: The Fateful Merging of Media and Marketing. London ; New York : Routledge. Online.
Herzog, Christian; Hilker, Heiko; Novy, Leonard and Torun, Orkan (2018) Transparency and funding of public service media : die deutsche Debatte im internationalen Kontext. New York: Springer. Online.
Hesmondhalgh, David (2019) (4th. ed) The Cultural Industries. London: SAGE.
Jordan, Tim (2020) The Digital Economy. Cambridge: Polity Press. Online.
Kehoe, Keith & Mateer, John (2015) ‘The Impact of Digital Technology on the Distribution Value Chain Model of Independent Feature Films in the UK’, International Journal on Media Management 17(2): 93-108.
Larson, Rob (2020) Bit Tyrants. The Political Economy of Silicon Valley. Chicago: Haymarket Books. Online.
Lee, David (2018) Independent television production in the UK : from cottage industry to big business. London : Palgrave Macmillan. Online.
Lotz, Amanda D. (2022) Netflix and Streaming Video. Cambridge: Polity Press.
Lugmayr, Artur & Dal Zotto, Cinzia (Eds.) Media Convergence Hadbook- Vol 2. Firms and User Perspectives. Berlin: Springer.
Llorens, Carles (2010) ‘Spain’s Media Concentration Policy: A Patchwork Crucial to the Understanding of the Spanish Media System’, International Journal of Communication 4: 844-864. Disponible a: http://ijoc.org/index.php/ijoc/article/view/791/462
Maxwell, Richard (Ed.) (2016) The Routledge Companion to Labor and Media.New York: Routledge.
McDonald, Paul; Brannon Donoghue, Courtney; Havens, Timothy (Eds.) (2021). Digital Media Distribution: Portals, Platforms, Pipelines. New York: New York University Press. Online.
Miguel de Bustos, Juan Carlos & Casado del Río, Miguel Ángel (Coords.) (2012) Televisiones autonómicas. Evolución y crisis del modelo público de proximidad. Barcelona: Gedisa. Online.
Miñarro, Laura (2013) Cómo vender una obra audiovisual. Una aproximación a la distribución de contenidos audiovisuales. Barcelona: UOC. Online.
Mueller, Milton (2017) Will the Internet Fragment?: Sovereignty, Globalization and Cyberspace. Cambridge: Polity Press. Online.
Navarro Remesal, Víctor (2019) Cine ludens. 50 diálogos entre cine y juego. Editorial UOC. Col·lecció Filmografías esenciales.
Navarro Remesal, Víctor & Pérez-Latorre, Óliver (Eds.) (2021) Perspectives on the European Videogame. Amsterdam : Amsterdam University Pres.
Robert-Agell, Francesc; Justel-Vázquez, Santiago; Bonet, Montse (2022). 'No habit, no listening. Radio and generation Z: snapshot of the audience data and the business strategy to connect with it'. Profesional de la información, v. 31, n. 5.
Simpson, Seamus (2016) ‘Intervention, net neutrality and European Union media policy’, International Journal of Digital Television 7(3): 331-346.
Voltmer, Karen (2013) The Media in Transitional Democracies. Cambridge: Polity Press.
Wikström, Patrik (2020) The Music Industry. Third Edition. Cambridge: Polity Press.
Zallo, Ramón (2016) Tendencias en comunicación. Cultura digital y poder. Barcelona: Gedisa. Online.
Online sources
AER (Association of European Radios) http://www.aereurope.org/
ACT (Association of Commercial Television in Europe) http://www.acte.be/
BNE (Broadcast Network Europe) http://www.broadcast-networks.eu/
CAC (Consell de l'Audiovisual de Catalunya) : http://www.cac.cat
EBU (European Broadcasting Union) http://www.ebu.ch/mis
ETNO (European Telecommunications Network Operators) https://www.etno.eu/
ETSI (European Telecommunications Standards Institute) http://www.etsi.org/
FCC (Federal Communications Commission) http://www.fcc.gov/
GSMA (GSM Association) http://www.gsma.com
Proyecto Europa 2020. http://ec.europa.eu/europe2020/index_es.htm
Proyecto Agenda Digital para Europa http://eur-lex.europa.eu/legal-content/ES/TXT/?uri=URISERV%3Asi0016
Pew Research Center http://www.pewresearch.org/
RSPG (Radio Spectrum Policy Group) http://rspg-spectrum.eu/
SABI (Sistema de Análisis de Balances Ibéricos. Bureau van Dijk). Accés a través de la Biblioteca (dintre de la UAB o des de qualsevol punt gràcies a la Xarxa Privada Virtual).
SETSI (Secretaría de Estado de Telecomunicaciones y para la Sociedad de la Información) http://www.minetur.gob.es/telecomunicaciones/es-ES/SecretariaDeEstado/Paginas/secretaria_estado.aspx
Wider Spectrum Group http://www.widerspectrum.org/aboutus/
OFCOM : http://www.ofcom.org.uk
World DAB: http://www.worlddab.org
Observatori de la Comunicació Local: http://www.portalcomunicacion.com/ocl/cat/home.asp
Database of the European Audiovisual Observatory: IRIS Merlin, Lumiere,Korda, Persky : http://www.obs.coe.int/, http://merlin.obs.coe.int/
Ministerio de Cultura: http://www.mecd.gob.es/cultura-mecd/areas-cultura/cine/inicio.html;jsessionid=B213EEFECC7FB0B6557805FEDB0BC107
Other references will be given throughout the semester, especially depending on students’ needs for their final project or whenever someone asks for it.