Events Tourism. Management Techniques for Events Management and Planning
Code: 43077 ECTS Credits: 9| Degree | Type | Year | Semester |
|---|---|---|---|
| 4313799 Management and Organisation of Event Tourism | OB | 0 | 1 |
Contact
- Name:
- María José Aguar Martinez
- Email:
- mariajose.aguar@uab.cat
Use of Languages
- Principal working language:
- spanish (spa)
Other comments on languages
Se valorará la introducción de alguna sesión en inglés de interés para el MásterTeachers
- María José Aguar Martinez
Prerequisites
There are no prerequisites
Objectives and Contextualisation
1. Introduce students to the concepts of Business and Event Tourism.
2. Familiarize the students with the public and private entities that drive business and events tourism.
3. Learn to define the phases of a project for the execution of an event: main components and development areas
4. Learn to use technologies applied to the scheduling and distribution of tasks of an event: MS Project.
5. Incorporate the tools for the development of a research project following university methodology and rigor.
6. Analyze and formulate sustainability strategies applied to events.
Competences
- Adapt to new situations, showing initiative in developing innovative and competitive strategies.
- Communicate and justify conclusions clearly and unambiguously to both specialist and non-specialist audiences.
- Continue the learning process, to a large extent autonomously.
- Identify the actors and the fundamental concepts of event tourism in order to analyse current data on the sector and be able to detect new trends.
- Integrate knowledge and use it to make judgements in complex situations, with incomplete information, while keeping in mind social and ethical responsibilities.
- Plan and manage the different types of activities necessary in organising an event: design, commercialisation, production and evaluation.
- Plan and organise venues and management interventions on the basis of critical analysis and synthesis.
- Use acquired knowledge as a basis for originality in the application of ideas, often in a research context.
Learning Outcomes
- Adapt to new situations, showing initiative in developing innovative and competitive strategies.
- Analyse experiences of different types of events in which event management techniques were applied.
- Apply the different instruments available for managing an event.
- Communicate and justify conclusions clearly and unambiguously to both specialist and non-specialist audiences.
- Continue the learning process, to a large extent autonomously.
- Gain an understanding of the processes of creation and how to incentivise creativity.
- Get an overview of the main actors in event tourism.
- Identify historical and present-day trends in event tourism by analysing all the literature and statistical data available.
- Integrate knowledge and use it to make judgements in complex situations, with incomplete information, while keeping in mind social and ethical responsibilities.
- Plan and organise venues and management interventions on the basis of critical analysis and synthesis.
- Use acquired knowledge as a basis for originality in the application of ideas, often in a research context.
- Use the tools for managing suppliers, defining action protocols and contract types.
Content
1. Welcome session for new students of the graduate program
2. Inaugural session. What do we talk about when we talk about events
3. Tourism. Business tourism and events. Concepts
4. Business tourism and cities (the case of Barcelona)
5. Entrepreneurship and entrepreneurial initiatives in the events sector I / II
6. Functions and activities of the Catalunya Convention Bureau
7. Functions and activities of the Barcelona Convention Bureau
8. Research techniques I / II / III
9. Event coordination techniques
10. Project management techniques (MS Project) - I / II / III
11. Sustainable events
12. Components in the organization of events
13. Event coordination techniques
14. Visit to the IBTM Fair
Methodology
The teaching methodology combines teachers’ lectures with the discussion and resolution of practical cases with students. Moreover, there are discussion sessions on topics which have been presented.The module evaluation exercice aims to set the knowledge developed during the Module.
1.-In-person
- Teacher's lectures
- Resolution / discussion of exercises and cases with students, in groups or individually
- Discussions among students on previously read or explained topics
- Tutoring sessions
2.- Outside the classroom work with tutored sessions
- Case studies to work outside the classroom
- Preparation of module evaluation exercise
Annotation: Within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.
Activities
| Title | Hours | ECTS | Learning Outcomes |
|---|---|---|---|
| Type: Directed | |||
| Classroom | 36 | 1.44 | 1, 10, 3, 8, 4, 11 |
| Type: Supervised | |||
| Attendance and participation events/activities classroom | 15 | 0.6 | 1, 2, 4, 12 |
| Resolution directed activities | 35.5 | 1.42 | 10, 6, 9, 4, 11 |
| Tutoring | 15.5 | 0.62 | 1, 5 |
| Type: Autonomous | |||
| Elaboration works | 90 | 3.6 | 2, 10, 8, 9, 4, 11 |
Assessment
To successfully complete the Module, attendance is mandatory to at least 80% of the lectures
Continuous evaluation (attendance, graded observations): 25%
Graded coursework (individual or in-group): 25%
Written tests / module evaluation test: 50%
Assessment Activities
| Title | Weighting | Hours | ECTS | Learning Outcomes |
|---|---|---|---|---|
| Discussions-Forums | 40% | 6 | 0.24 | 1, 2, 10, 6, 9, 4, 5, 11 |
| Oral presentations | 10% | 7 | 0.28 | 1, 10, 3, 7, 9, 4, 12 |
| Written module evaluation test | 50% | 20 | 0.8 | 1, 2, 10, 8, 9, 4, 5, 11 |
Bibliography
Ajuntament de Barcelona (2010). Guía de congresos más sostenibles. Barcelona
Ayuntamiento de Vitoria Gasteiz (2010). Guía de eventos sostenibles. Directrices para la organización de eventos sostenibles en Vitoria-Gasteiz. Vitoria-Gasteiz.
BCF Consultors (2010), Auditoría del Mercado Ferial 2009. AFE – Asociación de Ferias Españolas.
BCF Consultors (2011), Actividad del mercado de Reuniones en España 2010. Spain Convention Bureau.
BCF Consultors (2012), Estudio del mercado congresual en Barcelona. Barcelona Convention Bureau.
BCF Consultors (2013). Estudio del mercado congresual en Barcelona. Barcelona Convention Bureau
Blanco Romero, Asunción (et alii (2021) Diccionario de Turismo .Madrid, Cátedra
Campos García de Quevedo, Gloria (2016): Eventos corporativos: puesta en escena, creatividad y espectáculo. Madrid, Sindéresis
Campos García de Quevedo, Gloria (2016): La industria de las emociones: casos prácticos de eventos corporativos. Madrid, Sindéresis
Flamarich, M. (2012)“La financiación de los congresos” Conexo – 162. Madrid. 2012. Página 2.
Flamarich, M. (2011), Turismo de Negocios (eventos) en España. Análisis y perspectivas”. Papers de Turisme, 59-76. Generalitat Valenciana, Conselleria de Turisme, Cultura i Esport.
Jones, Meegan: Sustainable Event Management. A practical guide (2017). Londres, Routled
Observatorio del Turismo de Barcelona (2020) Informe del mercado congresual en el Destino Barcelona 2019
Ocaña Albar, Inmaculada (2020) La gestión de eventos y productos turísticos (2.ª edición revisada y actualizada). Síntesis. Madrid
Ortega Nuere, Cristina e Izaguirre Casado, Magdalena (eds) (2010): Los eventos: funciones y tendencias- Documentos de Estudios de Ocio, núm. 39. Deusto
OMT. (2014) Informe global sobre la industria de reuniones. 2014
PNUMA (2009). Guía para reuniones verdes 2009. París.
PNUMA – OMT (2006). Por un turismo más sostenible. Madrid.
Ramírez Avila, Estela A. (2005). Turismo de Negocios. Editorial Trillas.
Roca Prats, José Luis (2012): Comercialización de eventos. Síntesis. Madrid
Sánchez González, Dolores del Mar (2016): Técnicas de organización de eventos. Síntesis. Madrid
Sánchez González, Mar: Técnicas de organización de eventos (2016) Madrid, Síntesis
Spain Convention Bureau (2017) Medición del Turismo de Reuniones relativo al año 2016 en las ciudades asociadas al Spain Convention Bureau, 2017
Torrents Fernández, Raimond (2008), Eventos de empresa. El poder de la comunicación en vivo. Deusto.
Vázquez Esteban, Marco (2018): Organización de eventos empresariales. Síntesis. Madrid
Software
Within the established calendar, 15 minutes of a class will be reserved for the students to complete the evaluation surveys
-