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Communication and Political Culture

Code: 42441 ECTS Credits: 6
Degree Type Year Semester
4313227 Media, Communication and Culture OB 0 1


Nereida Carrillo Pèrez

Use of Languages

Principal working language:
spanish (spa)


Knowledge of political and journalistic news

Objectives and Contextualisation

1. Identify the relationship between social media and political culture.

2. Recognize the fundamental role of media in shaping the public opinion and the political socialization processes.

3. Analyze and debate new phenomena related to communication and political culture.

4. Debate on communication for democracy in a hybrid society.


  • Analyse the new forms of social communication introduced by ICT (information and communication technologies) in order to innovate in media and cultural production and solve the problems posed in the new environments.
  • Continue the learning process, to a large extent autonomously.
  • Display a deep, detailed understanding of theoretical and practical principles within the field of communication and culture.
  • Lead and work in interdisciplinary teams.
  • Plan and lead basic and applied research projects in media communication and culture.
  • Use acquired knowledge as a basis for originality in the application of ideas, often in a research context.

Learning Outcomes

  1. Analyse the characteristics of mediated political communication and of the new forms of political communication.
  2. Continue the learning process, to a large extent autonomously.
  3. Demonstrate ability to select appropriate study of the required scientific theories situations.
  4. Demonstrate understanding of political communication and culture and how they are evolving.
  5. Identify the principal actors and their strategies.
  6. Know how to design research projects in the field of communication and political culture.
  7. Know how to plan and manage communications projects for political and social actors
  8. Know how to plan and manage information flows in the media to contribute to solving social problems
  9. Lead and work in interdisciplinary teams.
  10. Make innovative proposals regarding the problems that derive from the treatment of political matters in the media.
  11. Use acquired knowledge as a basis for originality in the application of ideas, often in a research context.


1. Political culture and political communication: definition and theories

2. Public opinion and media coverage

3. Infoentertainment and political communication

4. The disinformation society: strategies to deceive and tools for digital verification

4. Political actors: political communication in the digital sphere

5. Social actors: technopolitics and digital activism


The contents of the subject will be adapted to the interests and demands of the group, as well as some of the readings.

The detailed calendar with the content of the different sessions will be exposed on the day of presentation of the subject.

In the Virtual Campus, the students will be able to find the detailed description of the exercises and practices, the various teaching materials and any information necessary for the proper follow-up of the subject.

This teaching guide will incorporate the gender perspective in the contents and in the treatment of the topics.


The learning will be based on lectures, class debates, readings, tutoring and projects. The main goal of this module is to lay the foundation and develop a critical analysis and critical thinking.

Annotation: Within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.


Title Hours ECTS Learning Outcomes
Type: Directed      
Lectures 15 0.6 1, 3, 4, 10, 5
Seminar 15 0.6
Type: Supervised      
Tutorial meetings 10 0.4 10, 6, 7, 9
Type: Autonomous      
Self-organized work 63 2.52 1, 11, 3, 4, 10, 5


The course will consist of the following assessment activities:

- Individual course work, 50% on the final grade
- Group presentations, 30% on the final grade
- Class participation, 20% on the final grade

Students will be entitled to the recovery of the subject if the weight of the activities that equates to a minimum of 2/3 parts of the total grade of the module has been evaluated from the set of activities. In order to be able to appear for the recovery of the module, it will have been necessary to obtain the average mark or higher of 3.5.
The student who makes any irregularity (copy, plagiarism, identity theft, ...) will be rated 0 this act of evaluation. In the event of several irregularities, the final grade for the course will be 0.

Assessment Activities

Title Weighting Hours ECTS Learning Outcomes
Class participation 20% 5 0.2 3, 4
Group presentations 30% 12 0.48 1, 11, 3, 4, 10, 5, 2, 6, 8, 7, 9
Individual written work 50% 30 1.2 1, 11, 3, 4, 6


The course readings will be established from the references included below and from other references that will be chosen at the beginning of the course according to the interests and demands of the students.

Bennett, W. Lance i Alexandra Segerberg (2013):The Logic of connective action: digital media and the personalization of contentious politicsCambridge: Cambridge University Press.

Berrocal, Salomé (coord) (2017): Politainment. La política del espectáculo en los medios de comunicación. Valencia: Tirant lo Blanch

Brants, Kees i Katrin Voltmer 
(eds)(2011):Political Communication in Postmodern Democracy. Challenging the Primacy of Politics. Basingstoke: Palgrave Macmillan. https://ebookcentral-proquest-com.are.uab.cat/lib/uab/detail.action?docID=652474 (Consulta 10 de juliol de 2020).

Grossi, Giorgio 
(2007):La opinión pública. Teoría del campo demoscópico. Madrid: Centro de Investigaciones Sociológicas.

JONES, Jeffrey (2004): Entertaining Politics: New Political Television and Civic Culture. Rowman & Littlefield, Lanham.

McNair, Brian
( 2017):An Introduction to Political CommunicationLondres: Routledge. ProQuest Ebook Central. https://ebookcentral-proquest-com.are.uab.cat/lib/UAB/detail.action?docID=4905831# (Consulta 10 de juliol de 2020).

O’Donnell, H. (2007): Noticias y ciudadanía :El telespectador, el poder y el debate público. Madrid: Ediciones de la Torre.

Perloff, Richard M 
(2014):The Dynamics of Political Communication. Media and Politicsin a Digital AgeNova York: Routledge.

Phetsch, Barbara 
(2014)Political Communication Cultures in EuropeAttitudes of Political Actors and Journalists in Nine CountriesBasingstoke: Palgrave Macmillan.

Salmon, Christian (2008): Storytelling: la máquina de fabricar historias y formatear las mentes. Ediciones Península, Barcelona.

Semetko, Holli A. i Margaret Scammell, eds. 
(2012):The SAGE Handbook of Political Communication. London: SAGE Publications.

Thussu, Daya K. (2007): News as entertainment. The rise of global infotainmentLondon: SAGE Publications.

UNESCO (2018): Journalism, fake news and disinformation(Disponible en línia a https://en.unesco.org/fightfakenews)

VAN ZOONEN, Liesbet (2005). Entertaining the Citizen. When Politics and Popular Culture Converge. Rowman & Littlefield Publishers, Inc., Lanham, MD.

Welch, Stephen 
(2013):The Theory of Political Cu ltureOxford, UK: Oxford University Press.


No specific software is required.