Degree | Type | Year | Semester |
---|---|---|---|
2501933 Journalism | OT | 3 | 1 |
2501933 Journalism | OT | 4 | 1 |
Students need to have a minimal knowledge on the use of social networks and digital media. Part bibliography is in English so a good level of reading in this language is also required.
The main objective of the Analysis of Digital Audiences course is for students to obtain basic knowledge about the behavior and activity of digital audiences in the field of journalism and communication, an essential aspect from a professional point of view.
The specific objectives are:
The methodology of this course includes theoretical classes, analysis exercises and debates in the seminars and a practical part where the final group project will be developed which consists of the analysis and research of a current digital audience trend chosen by the stuents.
The calendar will be available on the first day of class. Students will find all information on the Virtual Campus: the description of the activities, teaching materials, and any necessary information for the proper follow-up of the subject.
Annotation: Within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.
Title | Hours | ECTS | Learning Outcomes |
---|---|---|---|
Type: Directed | |||
Group project work | 18.5 | 0.74 | 1, 2, 3, 4, 6, 5, 9, 13, 12, 10, 11 |
Seminars | 18 | 0.72 | 4, 5, 14, 8, 9, 12, 10, 11 |
Theoretical classes | 15 | 0.6 | 1, 3, 4, 6, 8, 12, 10 |
Type: Supervised | |||
Tutorials | 7.5 | 0.3 | 2, 3, 7, 11 |
Type: Autonomous | |||
Personal study, project preparation and seminar-related activities | 82.5 | 3.3 | 1, 2, 3, 4, 6, 5, 7, 14, 8, 9, 13, 12, 10, 11 |
The evaluation consists of three different activities:
It is necessary to obtain a minimum grade of 5 in the three activities to pass the subject. Students will be entitled to the revaluation of the subject if they have presented a minimum of activities that equals two-thirds of the total grading. To have access to revaluation, the average grade should be 3,5 or higher. Seminars (30% of the final grade) are excluded from the revaluation process.
In the event that the student performs any irregularity that may lead to a significant variation of an evaluation act, this evaluation act will be graded with 0, regardless of the disciplinary process that could be instructed. In the event, that several irregularities occur in the evaluation acts of the same subject, the final grade for this subject will be 0.
Title | Weighting | Hours | ECTS | Learning Outcomes |
---|---|---|---|---|
Group project | 40% | 3.5 | 0.14 | 1, 2, 3, 4, 6, 5, 9, 13, 12, 10, 11 |
Seminars | 30% | 3 | 0.12 | 4, 5, 7, 14, 8, 9, 12, 10, 11 |
Theoretical test | 30% | 2 | 0.08 | 1, 3, 6, 7, 14, 12, 10 |
Cardon, Dominique. (2018). Con que sueñan los algoritmos: nuestros sueños en el tiempo de los big data. Madrid: Dado ediciones.
Craig, Jonathan (2017). Reinventing audience studies. Critical Studies in Media Communication, 34(1), 79-83. https://doi.org/10.1080/15295036.2016.1266680
González Neira, Ana & Quintas Froufe, Natalia (coords.) (2021). Los Estudios de la audiencia: de la tradición a la innovación. Barcelona: Gedisa Editorial, 2021. Print.
Huertas Bailén, Amparo (2015). Yo soy audiencia : ciudadanía, público y mercado. Barcelona: Editorial UOC, 2015.
López García, Guillermo (2015). Periodismo digital : redes, audiencias y modelos de negocio. Salamanca: Comunicación Social.
Neira, Elena (2015). La otra pantalla. Redes sociales, móviles y la nueva televisión. Barcelona: Editorial UOC.
Quintas Froufe, Natalia & González Neira, Ana (2021). Evolución de la medición digital de la audiencia en el mercado español: estado de la cuestión y retos de futuro. Profesional de la información, 30(1). https://doi.org/10.3145/epi.2021.ene.02
Zeller, Frauke; Ponte, Cristina & O’Neill, Brian (eds.) (2017). Revitalising Audience Research: Innovations in European Audience Research. New York : Routledge.
Al llarg de les classes es proporcionarà bibliografia complementària de cada tema.
Relevant data sources:
Comscore https://www.comscore.com/esl/Productos/Audiencia-digital
Estudio General de Medios (EGM) realizado por la Asociación para la Investigación de Medios de Comunicación(AIMC) https://reporting.aimc.es/index.html#/main/cockpit
Informe Redes Sociales IAB Spain https://iabspain.es/estudio/estudio-de-redes-sociales-2022/
“Navegantes en la red” realizado por la Asociación para la Investigación de Medios de Comunicación (AIMC) https://www.aimc.es/otros-estudios-trabajos/navegantes-la-red/
OJD Interactiva https://www.ojdinteractiva.es/
Twitch Traker https://twitchtracker.com/
The software and tools we will use during the course will be the following:
All softaware used will be open source or with free student accounts.