Degree | Type | Year | Semester |
---|---|---|---|
2501935 Advertising and Public Relations | OT | 4 | 1 |
Good level of English, interest in the subject and desire to participate, contribute and develop personally and academically.
- Are leaders born or made?
- Self-awareness
- Leadership styles
- The use of Power
- Motivation
- Communication Skills
- Team Work
- Conflict as an opportunity
- Types of Negotiation
- Prepare your Negotiation
- Negotiation Tactics
- Steps in the Negotiation Based by Interests
- Closing Agreements
The calendar will be available on the first day of class.
The sessions are dynamic and participatory.
Annotation: Within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.
Title | Hours | ECTS | Learning Outcomes |
---|---|---|---|
Type: Directed | |||
15h Theory classes / 37,5h Seminary classes | 52.5 | 2.1 | 1, 2, 9, 3, 5, 4, 14, 6, 7, 8, 11, 10, 12, 13 |
Type: Supervised | |||
Meeting with professor | 7.5 | 0.3 | 1, 9, 4, 14 |
Type: Autonomous | |||
Preparation of reading material, work assignments and presentations. | 82.5 | 3.3 | 1, 2, 9, 4, 14, 6, 7, 8, 11, 10, 12, 13 |
Practical work: 50%
Exam: 30%
Class attendance and participation: 20%
Students will be entitled to the revaluation of the subject. They should present a minimum of activities that equals two-thirds of the total grading. The activities that are excluded from the revaluation process are Class attendance and participation.
In the event that the student performs any irregularity that may lead to a significant variation of an evaluation act, this evaluation act will be graded with 0, regardless of the disciplinary process that could be instructed. In the event, that several irregularities occur in the evaluation acts of the same subject, the final grade for this subject will be 0.
Title | Weighting | Hours | ECTS | Learning Outcomes |
---|---|---|---|---|
Class attendance and participation | 20% | 0.5 | 0.02 | 1, 2, 9, 5, 7 |
Final Exam | 30% | 2 | 0.08 | 1, 2, 9, 3, 5, 4, 14, 6, 7, 8, 11, 10, 13 |
Practical work | 50% | 5 | 0.2 | 1, 2, 9, 3, 5, 4, 14, 6, 7, 8, 11, 10, 12, 13 |
Alberoni, Francesco (2003). El arte de liderar.
Anderson, Dana. (2005). Coaching that counts.
Ariely, Dan (2010). The upside of irrationality.
Barak, Michelle. (2005). Managing diversity: Toward a globally inclusive workplace.
Brown, Brené. (2012). Daring greatly: How the courage to be vulnerable transforms the way we live, love, parent, and lead
Bryman, Alan. (1992). Charisma and leadership in organisations.
Carnegie, Dale. (1936). How to win friends and influence people.
Chouinard, Yvon. (2005). Let my people go surfing.
Ciadlini, Robert. (2006). Influence: The psychology of persuasion.
Connors, Roger & Smith, Thomas. (2011). Change the culture, change the game.
Covey, Stephen (1989). The 7 habits of highly effective people.
Coyle, Daniel. (2016). The culture map.
Cuddy, Amy (2015). Presence.
Duckworth, Angela. (2016). Grit.
Dweck, Carol. (2006). Mindset: The new psychology of success.
Gallo, Carmine. (2014). Talk like TED.
Grant, Adam (2013). Give and take.
Grant, Adam (2016). Originals.
Lencioni, Patrick. (2003). Las cinco disfunciones de un equipo: un inteligente modelo para formar un equipo cohesionado y eficaz.
McGonigall, Kelly (2015). The upside of stress.
Mnookin, Robert. (2002). Resolver conflictos y alcanzar acuerdos.
Navarro, Joe. (2008). What everybody is saying.
Palomo, Mª Teresa (2010). Liderazgo y motivación de equipos de trabajo.
Pease, Allan. (2012). El arte de negociar y persuadir.
Pink, Daniel (2009). The surprising truth about what really motivates us.
Sandberg, Sheryl. (2013). Lean in.
Schwartz, Barry (2015). Why we work.
Scott, Kim (2017). Radical Candor: How to get what you want by saying what you mean.
Senge, Peter. (1995). La quinta disciplina: cómo impulsar el aprendizaje en la organización inteligente.
Sharma, Robin (2010). The leader who had no title.
Sinek, Simon (2009). Start with why.
Ury, William & Fisher, Roger. (1981). Getting to yes.
Ury, William. (2005). Alcanzar la paz: resolución de conflictos y mediación en la familia, el trabajo y el mundo. Munduate, Lourdes. (2005). Gestión de conflicto, negociación y mediación.
Ury, William. (2012). ¡Supere el no! Cómo negociar con personas que adoptan posiciones inflexibles.
Winkler, John. (2004). Cómo negociar para mejorar resultados.
No special software required