Degree | Type | Year | Semester |
---|---|---|---|
2501935 Advertising and Public Relations | OT | 4 | 2 |
Recommended:
1. Good knowledge of the software that follows: Indesign, Photoshop & Illustrator.
2. Be focused on creativity.
3. Be able to have a good planification if you're doing practices or other studies
4. Lots of motivation.
5. Be professionally oriented to creativity and communication.
To be able to create your own portfolio wit 6/8 good and original crativities.
To learn to build, defend and sell your own ideas with coherence and criteria.
To know the creative industry. Be able to see where the talent is.
To be confident and reinforce your self.
Be capable to evaluate your own creativity and other's.
The portfolio as contract strategy
The professional interview.
The market.
Agencies profiles.
Creative Profiles
Resources for creatives.
Make your own portfolio.
Everything is based in personal projects. The student work on his/her own project and the teacher helps to find the best.
A mixture of research and practices.
Every week the teacher exposes a new briefing and the student have all the course to work on it.
The calendar will be available on the first day of class. Students will find all information on the Virtual Campus: the description of the activities, teaching materials, and any necessary information for the proper follow-up of the subject. In case of a change of teaching modality for health reasons, teachers will make readjustments in the schedule and methodologies.
Annotation: Within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.
Title | Hours | ECTS | Learning Outcomes |
---|---|---|---|
Type: Directed | |||
Theoretical and practical classes and seminars | 52.5 | 2.1 | 6, 3, 17, 4, 7, 9, 8, 10, 11, 12, 13, 16, 15, 14, 18 |
Type: Supervised | |||
Reviews | 7.5 | 0.3 | 1, 3, 17, 8, 11, 13, 15, 14, 18 |
Type: Autonomous | |||
Individual study, readings, exercises | 82.5 | 3.3 | 6, 1, 17, 8, 20, 16, 15, 14, 18 |
If you want to pass you only need:
1. Be able to create 6 good advertising campaigns (60%)
2. Be able to create your own portfolio (40%)
2.1. Teacher evaluation
2.2. Student evaluation
2.3. Student selection of the best campaign of the group.
Others
No test, no exams.
It's a must to assist to the 100% of presencial sessions
You have to reserve June to do final reviews and improvings in all the campaigns that you've done before.
The proposed teaching methodology and evaluation activities may undergo some modifications depending on the health authorities' attendance restrictions.
Students will be entitled to the revaluation of the subject. They should present a minimum of activities that equals two-thirds of the total grading.All the activities are included in revaluation process.
The student who performs any irregularity (copy, plagiarism, identity theft...) will be qualified with 0 in this assignment or exam. In case there are several irregularities, the final grade of the subject will be 0.
Title | Weighting | Hours | ECTS | Learning Outcomes |
---|---|---|---|---|
Create advertising campaigns | 60% | 4 | 0.16 | 6, 2, 1, 3, 17, 4, 7, 9, 8, 20, 10, 11, 12, 13, 16, 15, 14, 18, 5, 19 |
Realising of a portfolio | 40% | 3.5 | 0.14 | 6, 2, 1, 3, 17, 4, 7, 9, 8, 20, 10, 11, 12, 13, 16, 15, 14, 18, 5, 19 |
Bogusky, Alex & Winsor, John (2010). Baked In: Creating Products and Businesses That Market Themselves. Chicago: Agate publishing.
Castillo, Fidel del (2014). Necesitas un book: 78 consejos para elaborar un book creativo y encontrar trabajo en publicidad. Barcelona: Editorial UOC.
González-Andrío, Gabriel (2005). 30 segundos de gloria: 15 grandes directores creativos nos cuentan cómo llegaron. Madrid: Dossat.
Gordon, Torr (2008). Managing Creative People: Lessons in Leadership for the Ideas Economy. Hoboken (USA, NJ): John Wiley & Sons Ltd.
Knight, Christina (2013). Mad woman: a herstory of advertising. Linköping (Suècia): Olika. Nota: no confondre amb: Mass, Jane (2012). Mad Women, la otra cara de la vida de Madison Avenue. Barcelona?: Lumen.
Solana, Daniel (2010). Postpublicidad. Bilbao: Am libros.
Taylor, Fig (2010). Cómo crear un portfolio y adentrarse e el mundo. México: Gustavo Gili.
We don't need any specific software.