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2022/2023

Communication in Organisations

Code: 101846 ECTS Credits: 6
Degree Type Year Semester
2502501 Prevention and Integral Safety and Security FB 2 2
The proposed teaching and assessment methodology that appear in the guide may be subject to changes as a result of the restrictions to face-to-face class attendance imposed by the health authorities.

Contact

Name:
Jordi Llobet Llorens
Email:
jordi.llobet.llorens@uab.cat

Use of Languages

Principal working language:
catalan (cat)
Some groups entirely in English:
No
Some groups entirely in Catalan:
Yes
Some groups entirely in Spanish:
No

Prerequisites

This subject does not have any pre-requirements

Objectives and Contextualisation

Organizations linked to security and emergencies have their own communicative needs and differentiated characteristics from those of any other organism. These organizations, whether public or private, need to project their image, whether due to obligations deriving from the legislation (for example, in the field of Civil Protection), or to enjoy a good reputation and consolidate its brand as a reference.
Students of the Degree in Prevention and Comprehensive Security, as future professionals who will be part of or will have an interlocution with these organizations, must have knowledge related to the functioning of the communication systems of a company, administration or other body, especially those linked to the world of security and emergencies. Communication is a transversal reality that affects and reaches all
elements of an organization, by simple or complex whatever.
Communicating strategically is a must. How to communicate, who and through what tools, the role of social networks or the media in the communicative strategy of an institution or company are elements to know from a prevention and security professional .
You also need to know the mechanisms to communicate communicatively a crisis, how to detect it and manage it so that the negative effects on the reputation of any organization are controlled. This subject offers an overview on the communication of the organizations and specific of the communication of the organizations related to the security and emergencies. The student will be able to obtain the necessary basic knowledge about the subject focused on the professional practice.
 
TRAINING OBJECTIVES
 
Achieve basic knowledge about the reality of the communication of organizations in the current environment, especially of organizations linked to security and emergencies. Understanding the information mechanisms of the media and how they interact with public and private organizations. Understand the media landscape of our environment. Understand the structure, mechanisms and channels of internal and external communication of an organization. Analyze communicative skills and gain sufficient knowledge to communicate effectively in the role of spokesman. To know the functioning of the social networks applied to the world of communication of organizations linked to security and emergencies.

Competences

  • Act with ethical responsibility and respect for fundamental rights and duties, diversity and democratic values.
  • Be able to adapt to unexpected situations.
  • Communicate information , ideas, problems and solutions to both specialised and non-specialised publics.
  • Formulate commercial strategies in the security sector.
  • Generate innovative and competitive proposals in research and in professional activity developing curiosity and creativity.
  • Identify, manage and resolve conflicts.
  • Maintain a positive attitude with respect to professional and personal growth.
  • Make changes to methods and processes in the area of knowledge in order to provide innovative responses to society's needs and demands.
  • Show respect for diversity and the plurality of ideas, people and situations.
  • Students must be capable of applying their knowledge to their work or vocation in a professional way and they should have building arguments and problem resolution skills within their area of study.
  • Students must be capable of collecting and interpreting relevant data (usually within their area of study) in order to make statements that reflect social, scientific or ethical relevant issues.
  • Students must be capable of communicating information, ideas, problems and solutions to both specialised and non-specialised audiences.
  • Students must develop the necessary learning skills to undertake further training with a high degree of autonomy.
  • Students must have and understand knowledge of an area of study built on the basis of general secondary education, and while it relies on some advanced textbooks it also includes some aspects coming from the forefront of its field of study.
  • Take sex- or gender-based inequalities into consideration when operating within one's own area of knowledge.
  • Use the capacity for analysis and synthesis to solve problems.
  • Work in institutional and interprofessional networks.

Learning Outcomes

  1. Analyse the sex- or gender-based inequalities and the gender biases present in one's own area of knowledge.
  2. Analyse the situation and identify the points that are best.
  3. Apply basic communication and forms of analysis of public behaviour and marketing strategies for the prevention and integral security sector.
  4. Apply the different concepts involved in the internal and external communication of an organisation.
  5. Be able to adapt to unexpected situations.
  6. Communicate using language that is not sexist or discriminatory.
  7. Critically analyse the principles, values and procedures that govern professional practice.
  8. Explain the explicit and implicit deontological code for the area of knowledge.
  9. Generate innovative and competitive proposals in research and in professional activity developing curiosity and creativity.
  10. Identify situations in which a change or improvement is needed.
  11. Identify, manage and resolve conflicts.
  12. Maintain a positive attitude with respect to professional and personal growth.
  13. Propose new methods or well-founded alternative solutions.
  14. Show respect for diversity and the plurality of ideas, people and situations.
  15. Students must be capable of applying their knowledge to their work or vocation in a professional way and they should have building arguments and problem resolution skills within their area of study.
  16. Students must be capable of collecting and interpreting relevant data (usually within their area of study) in order to make statements that reflect social, scientific or ethical relevant issues.
  17. Students must be capable of communicating information, ideas, problems and solutions to both specialised and non-specialised audiences.
  18. Students must develop the necessary learning skills to undertake further training with a high degree of autonomy.
  19. Students must have and understand knowledge of an area of study built on the basis of general secondary education, and while it relies on some advanced textbooks it also includes some aspects coming from the forefront of its field of study.
  20. Use the capacity for analysis and synthesis to solve problems.
  21. Work in institutional and interprofessional networks.

Content

UNIT 1.- THE COMMUNICATIVE PROCESS AND ITS ACTORS

UNIT 2.- TYPE AND OPERATION OF THE MEDIA: relation with the Private organizations and with the Administration. Spanish and Catalan media panorama

UNIT 3.- SOCIAL NETWORKS

UNIT 4.- CORPORATE COMMUNICATION: institutional strategies. Publicity, propaganda, marketing and multiple channels

UNIT 5.- CRISIS COMMUNICATION: preparation, detection and management. Case study

UNIT 6.- THE COMMUNICATION OF SECURITY AND EMERGENCIES: singularities and adaptation to the new one Paradigm Case study

UNIT 7.- THE CONSTRUCTION OF THE MESSAGE. TECHNIQUES FOR SPEAKING IN PUBLIC: characteristics of the story and the message. The role of the spokesman. Abilities to be a good spokesperson, analysis of the strengths, weaknesses and potentialities of an individual as a spokesperson. Training and video recording

Methodology

This syllabus gives a great and necessary role to the self-learning of the student. However, this does not exclude the survival of a percentage of targeted activities that would take shape from a class-level classroom with ICT support and inclusion of large-group debate and another in problem-solving classroom practices.

The student in the grade has, as mentioned before, the requirement of self-learning.

This is concretised and achieved in the autonomous activities that would be the following:

- resolution of cases in a group where the student will approach the problems of the specialty and will act in accordance with the guidelines that will be found habitually in their work life.

- personal study in order to find the necessary consolidation of knowledge in order to pass the subject.

In the classes assigned in the calendar as internships (Saturday / Wednesday), attendance is mandatory because, due to the nature of the activities, the active participation of students is required. For any exception, it is necessary to present the document accrediting the impossibility of attending class, notifying it, by e-mail, to the teacher and with a copy to academic coordination, for evaluation.

In the supervised activities, the student, as a member of a group, will have to prepare a subject that will then be presented in class, with the advice and advice of the teacher.

In these activities the student will acquire the following competences: CT11, CE3 and CE7

Finally, the student will be evaluated, this being a summary of the marks obtained in theoretical / practical tests, in the continuous evaluation and in the group presentations in the classroom.

Tutorials with the teaching staff will be arranged by email.

Annotation: Within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.

Annotation: Within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.

Activities

Title Hours ECTS Learning Outcomes
Type: Directed      
Master classes with ICT support and active student participation. Evaluation. 44 1.76
Type: Supervised      
Tutorials to support the realization of practical and theoretical work. 12 0.48
Type: Autonomous      
Realization, exhibition and discussion of exercises and case studies individually and / or in groups and individual and / or group work 94 3.76

Assessment

The evaluation of the subject is divided into 4 items. Active participation in the classroom (10%), delivery of Exercises and practices (40%) and a final test of Continuous Assessment, oral and / or written (50%), scheduled in the schedule.
In the Moodle classroom the specific instructions about the Exercises and practices were posted.

Re-evaluation

In case of not passing the subject according to the aforementioned criteria (continuous evaluation), a recovery test may be done on the date scheduled in the schedule, and it will cover the entire contents of the program. To participate in the recovery the students must have been previously evaluated in a set of activities, the weight of which equals a minimum of two thirds of the total grade of the subject. However, the qualification that will consist of the student's file is a maximum of 5-Approved.

Students who need to change an evaluation date must submit the request by filling in the document that you will find in the moodle space of Tutorial EPSI.

Plagiarism

Without prejudice to other disciplinary measures deemed appropriate, and in accordance with current academic regulations, "in the event that the student makes any irregularity that could lead to a significant variation in the grade of an evaluation act, it will be graded with a 0 This evaluation act, regardless of the disciplinary process that can be instructed In case of various irregularities occur in the evaluation acts of the same subject, the final grade of this subject will be 0 ". The tests / exams may be written and / or oral at the discretion of the teaching staff.

Students that retake the course

Regarding those students who have to retake the course, it should be emphasized that the assessment methodology is the same as for other students.

Assessment Activities

Title Weighting Hours ECTS Learning Outcomes
Written and/or oral tests that allow assessing knowledge purchased by the student 50% 0 0 5, 7, 1, 2, 4, 3, 6, 8, 9, 10, 11, 12, 13, 19, 18, 17, 15, 16, 14, 21, 20
Delivery of the exercises and work done by the students 50% 0 0 5, 7, 1, 2, 4, 3, 6, 8, 9, 10, 11, 12, 13, 19, 18, 17, 15, 16, 14, 21, 20

Bibliography

  • CANEL, María José. La comunicación de las instituciones públicas. Madrid: Tecnos, 2007.
  • CASTELLS, Manuel. Comunicación y poder. Madrid: Alianza Editorial, 2009.
  • Guia de xarxes socials de la Generalitat de Catalunya http://serveisdigitals.gencat.cat/web/.content/02_CATALEG_SERVEIS/xarxes‐socials/pdf/guia_xarxa.pdf
  • GUILLAMET, J. Història del periodisme. Barcelona: Universitat Autònoma de Barcelona, 2003.
  • LEITH, SAM. ¿Me hablas a mí?: La retórica, de Aristóteles a Obama. Madrid: TAURUS, 2012.
  • LOSADA DÍAZ, José Carlos. (NO) CRISIS La comunicación de crisis en un mundo conectado. Barcelona: Editorial UOC, 2018.
  • MACDOUGALL, Curtis D.; REID, Robert D. Interpretative Reporting. 9ª ed. New York: Macmillan, 1987.
  • MARTÍN VIVALDI, Gonzalo. Curso de Redacción, Madrid, Paraninfo, 1994.
  • PONT, Carles. Comunicar las emergencias. Actores, protocolos y nuevas tecnologías.Barcelona: Editorial UOC, 2013.
  • RODRÍGUEZ, Encarnación. Comunicación de riesgo y estudio de caso. Los polígonos químicos españoles. Barcelona: Editorial UOC, 2016.
  • VARIOS AUTORES. Comunicación política en tiempos de coronavirus. Barcelona: UPF-Ideograma, 2020.
  • WESTON, ANTHONY. Las claves de la argumentación. Madrid: Editorial Ariel, 2011.

Software

This subject will use the basic software of the Office 365 package.