Logo UAB

Theory and Techniques of Speech Construction and Speech Delivery

Code: 106095 ECTS Credits: 12
Degree Type Year Semester
2503868 Communication in Organisations OB 1 A
The proposed teaching and assessment methodology that appear in the guide may be subject to changes as a result of the restrictions to face-to-face class attendance imposed by the health authorities.


Marķa Luz Barbeito Veloso

Use of Languages

Principal working language:
catalan (cat)
Some groups entirely in English:
Some groups entirely in Catalan:
Some groups entirely in Spanish:


Marta Ribas Barquet


This subject has no specific prerequisites. Classes will preferably be taught in Catalan, in some cases with visual support in Spanish.
The subject matter will be sensitive to aspects related to respect for fundamental rights of equality between women and men, human rights and the values of a culture of peace and will seek to promote personal growth and professional commitment to the same and the community, as suggested by the Audiovisual Council of Catalonia, "to show the different social realities, do not allow the creation of continguts that aim to promote or justify homophobia, bifòbia, lesbofòbia and transfòbia, diffuse the denunciation of discriminatory fets and present practical bones in relation to equality and non-discrimination" (Recomanacions sobre el tractament de les persones LGBTI als mitjans audiovisuals, CAC, 2017).

Objectives and Contextualisation

The aim is to approach discourse in all its stages: the birth of an idea, the search for the information that will allow it to be founded, the elaboration of the argument, the selection and exhibition depending on the medium and the subsequent dialogue with the receiver. 
The general objectives are grouped into four areas: 

  1. Explain how to selectively increase knowledge about a subject; 
  2. To help to construct a criterion of elaboration, strengthening the relevant elements; 
  3. Understand how to adapt the discourse to the selected medium and 
  4. To propose strategies for a bidirectionality of constructive discourse.




  • Adapt the communication generated by the organisation itself to the language of the traditional and digital Media.
  • Devise, plan and execute communication projects about the organisation on all types of media and for both internal and external audiences.
  • Manage time efficiently and plan for short-, medium- and long-term tasks.
  • Search for, select and rank any type of source and document that is useful for creating messages.
  • Students must be capable of communicating information, ideas, problems and solutions to both specialised and non-specialised audiences.
  • Students must develop the necessary learning skills to undertake further training with a high degree of autonomy.
  • Work in compliance with professional codes of conduct.

Learning Outcomes

  1. Cross-check information to establish its veracity, using evaluation criteria.
  2. Find what is substantial and relevant in documents within the subject.
  3. Perform communicative activities in written, audio, audiovisual and digital formats.
  4. Prepare audio and audiovisual documents to be sent to mainstream journalists or used in the organisation's own media.
  5. Produce audio and audiovisual documents for any type of medium, on issues affecting or introduced by organisations.
  6. Recognise the complexity of freedom of expression and the limits to it when producing information documents for any type of medium.
  7. Submit course assignments on time, showing the individual or group planning involved.
  8. Work independently to solve problems and take strategic decisions on the basis of the knowledge acquired.


  1. The organization as a communication entity
  2. Organizational communicative activity subject
  3. Communication discourse and technological mediation 
  4. Construction of the discourse of organizations
  5. The elocution of speech and the communicative effectiveness
  6. New Organizational Communication Areas




Although it is essentially a practical subject, it is based on theoretical content that will be developed both in the different teaching sessions scheduled and within the framework of the practical classes of analysis. The organization, duration and presence of these will be adapted according to the health needs generated by Covid-19. 

The contents of this subject will be developed through different teaching methodologies: MD1: Master Classes; MD3: Collaborative Learning; MD4: Work/Report Collaboration; MD6: Work Oral Presentation; Laboratory Practices and MD11: Aula Practices.

All practices will be compulsory and their preparation will always be part of the self-employed work that makes the dedication to this assignment. 

The detailed calendar with the content of the different sessions will be set on the presentation day of the subject. In the Campus Virtual, the student will be able to find the detailed description of the exercises and practices, several teaching materials and any information necessary for the proper monitoring of the subject, as well as the changes in teaching mode for health reasons.

Regardless of what has been explained so far, students and students will make use of tutoring (MD7), which will fix teachers over the term.



Annotation: Within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.


Title Hours ECTS Learning Outcomes
Type: Directed      
Classroom Sessions 30 1.2 1, 6, 2
Laboratori Practice Sessions 66 2.64 1, 4, 7, 3, 6, 5
Type: Supervised      
Tutorials 10 0.4 1, 2
Type: Autonomous      
Readings, practice preparation, testing preparation, and doing class work. 184 7.36 1, 4, 7, 3, 6, 5, 8, 2


When dealing with continuous assessment, it is compulsory to attend class.  The subject consists of the following activities:

- THEORETICAL TESTS: 30% on the final grade.

- LABORATORY PRACTICES: 40% on the final grade.

- COURSE WORK: 20% on the final grade.

- INDIVIDUAL PRACTICE: 10% on the final grade.

To pass the subject and calculate the weighted average note, each part must be exceeded with a minimum of 5 points out of 10.


Reassessment activities will be carried out during the week(s) set in the academic calendar. Students who have not reached 5 points in the theory and/or in individual practice should be presented to these activities. 

Final practice and course work will not be susceptible to reassessment (the competences and skills not acquired over the course can hardly be achieved in a couple of weeks). 



The student performing any irregularities (copy, plagiarism, identity impersonation,...) will be graded with 0 for this assessment act. In the event of several irregularities, the final score for the subject will be 0.

Assessment Activities

Title Weighting Hours ECTS Learning Outcomes
Course Work 20 2 0.08 1, 7, 6, 8, 2
Individual Practice 10 1 0.04 1, 4, 7, 3, 6, 5, 8, 2
Laboratory Practices 40 4 0.16 1, 4, 7, 3, 6, 5, 8
Theoretical Tests 30 3 0.12 1, 6, 2


Arriscado, Paula; Campos, Rosa Maria; Martinez Solana, Yolanda (2015).“Implicaciones de la asesoría de prensa para la definición del posicionamiento de marca: Implications of the press office for the definition of branding”. En: RevistaMediterránea de Comunicación: Mediterranean Journal of Communication. Vol. 6, pp.99-107

Barbeito-Veloso, María-Luz; Perona-Páez, Juan-José (2019). “Comunicación organizacional en clave sonora: el caso de Blink, los podcasts de BBVA”. El profesional de la información, v. 28, n. 5, e280511. https://doi.org/10.3145/epi.2019.sep.11

Blanch, Margarita; Lázaro, Patricia (2010). Aula de locución, Ed. Cátedra, Madrid

Cano Muñoz, Isidro (2005). El don de la palabra: hablar para convencer. Thomsom, Madrid.

Castillo, José María (2016). Televisión, realización y lenguaje audiovisual. Instituto RTVE, Madrid.

Costa, Joan (2012). "El Dircom hoy. Dirección y Gestión de la comunicación en la nueva economía". CPC, Barcelona. 

Cuenca-Fontbona, J., Matilla, K., & Compte-Pujol, M. (2020). Transformación digital de las agencias de Relaciones Públicas y Comunicación españolas. Profesional De La Información29(3). https://doi.org/10.3145/epi.2020.may.10

Cristófol Rodríguez, Carmen (2014). "Del gabinete de prensa al gabinete de comunicación: La dirección de comunicación en la actualidad". En Anagramas: Rumbos y sentidos de la comunicación, Vol.13 (25), pp.193-194

Dale Carnegie (2009). Cómo hablar bien en público. Elhasa, Madrid.

Durántez-Stolle, P. (2017). Interacción y participación en salas de prensa virtuales de las empresas del IBEX 35. Profesional De La Información26(2), 228-237. https://doi.org/10.3145/epi.2017.mar.09

Gutiérrez, Maria; Perona, Juan José (2002). Teoría y técnica del lenguaje radiofónico, Ed. Bosch, Barcelona.

Huertas, Amparo; Perona, Juan José (1999). Redacción y locución en medios audiovisuales: la radio. Ed.Bosch, Barcelona.

Miquel-Segarra, Susana; Aced, Cristina (2019). “El perfil de los responsables de comunicación interna en España”. Revista de la Asociación Española de Investigación de la Comunicación, v. 6, n. 11, pp. 99-118. http://revistaeic.eu/index.php/raeic/article/view/184

Pérez Rufí, José Patricio, Gómez Pérez, Francisco Javier & Navarrete Cardero, José Luis (2014). El videoclip narrativo en los tiempos de YouTube. Sphera Publica, 2, (14), 36-°©‐‑60

Romero-Rodríguez, L. (2020). Manual de gestión de la comunicación corporativa. Madrid: Tecnos.

Villafañe, Justo (2008).”La gestión profesional de la imagen corporativa". Pirámide, Madrid.


Audacity Sound Editor
Ganesha Platform (File Storage)