Degree | Type | Year | Semester |
---|---|---|---|
2503868 Communication in Organisations | OB | 3 | 1 |
This teaching guide has been completed following the instructions of the UAB Rectorate, which has followed Deganat
from the Faculty of Science of Communication. According to them, teaching in the firstsemester will be of
presential character.
However, it must be borne in mind that the teaching methodology and the evaluation proposed may experience some
change based on the restrictions on presence imposed by health authorities.
Students will need to have a knowledge of current issues.
Students must also have a sufficient domain of Catalan and Spanish, languages in which the
classes are held and have at least English master at the reading level (language at which most materials are)
The course is intended to provide the basic conceptual instruments for the analysis and understanding of the concept of public image and the management of public image in contemporary societies.
The basis of the teaching methodology will be to achieve autonomous learning by the student. The activity
academic mastered by the teacher, with a constant and active participation of the student, will allow this one
assume the general and specific competences that will be raised in this matter, and succeed,
In this way, to meet the stated objectives.
Matter is divided into a series of master classes, seminars and/or conferences and/or days
specifics that provide the theoretical and methodological basis and serve as a nexe and guide for carrying out activities
learning (training classes) and self-learning that are essential in the design of the subject.
Theoretical air class and learning activities will allow students to take on the purposes of the
Matter.
Practices that are carried out must also be identified with the theoretical discussions that are
Consider the subject. In this way, there will be a thread running through the whole subject for the purpose that
pupils can grow intellectually and in their training.
Tutories are regarded as a fundamental aspect for the guide and growth of learning
the students. These tutors may be individual, group, presence, or virtual, depending on
course development.
The detailed calendar with the content of the different sessions will be set on the day of presentation
the assignment and will be uploaded to the Virtual Campus where the student can find the detailed description of the exercises and
practices, the various teaching materials and any information necessary for proper monitoring of
the subject. In the event of a change of teaching mode for health reasons, the teachers will report changes
which will occur in the allocation schedule and teaching methodologies.
Annotation: Within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.
Title | Hours | ECTS | Learning Outcomes |
---|---|---|---|
Type: Directed | |||
Lecture | 15 | 0.6 | 1, 2, 3, 12, 8, 6, 7, 10 |
Practical | 18 | 0.72 | 1, 2, 3, 4, 12, 13, 6, 5, 7, 9, 10, 11, 14 |
Seminar | 15 | 0.6 | 1, 2, 3, 4, 12, 13, 6, 5, 7, 9, 10, 11, 14 |
Type: Supervised | |||
Assessment | 8.5 | 0.34 | 1, 2, 3, 13, 6, 5, 9, 11 |
Mentoring | 8.5 | 0.34 | 1, 2, 3, 4, 12, 8, 6, 5, 7, 9, 10, 11, 14 |
Type: Autonomous | |||
Other | 50 | 2 | 1, 2, 3, 4, 12, 13, 8, 6, 5, 7, 9, 10, 11, 14 |
ASSESSMENT
The assessment of the subject will have two distinct parts. One will be the part of the examination of theoretical content and the other will be the part of practices to be performed on learned theoretical concepts.
A. CONTENT EXAM (individual): 20% of the final grade
Activity B. A Analysis of the public image of an organization (written presentation and oral group presentation). 25% of the final grade.
Activity C: Oral presentation. 10% of the final grade.
Activity d. Group practical activity creating the public image of an organization that will have a written presentation and an oral (in group). 35% of the final grade
Activity D. Student's folder. 10% of the final grade.
..
The specific content of the different activities will be explained by teachers at the start of each of the practices. The completion and delivery dates of the tests will be set in the Extended Docent Schedule, which will be available in the Virtual Campus.
This timetable provided for the completion and delivery of the tests will be maintained as long as there are no variations due to a better teaching organization, or changes resulting from changes in the group days that are not attributable to the teaching staff of this assignment.
As an ongoing assessment, assistance to the classroom is required and to approve the subject it is mandatory to perform all the above tests
The specific content of the different activities will be set and published, prior to the start of the assignment, in an Extended Docent Schedule, which will be available in the Virtual Campus.
Recuperation
In the last two weeks of the course, a maximum of 2 parts of the five assessed (critical exam and commentary) will be recovered, provided the other three are approved.
The student who suspends the theory part, i.e. the content exam, will have the option of presenting himself to a recovery test, which will be written, in the same format as the previous test, and to celebrate, during the period of recovery activities, on the date and circumstances that are determined. The mandatory condition for opting for this recovery of the theoretical part is to have been presented to the first written test of the evaluation of theoretical knowledge programmed in the subject and to have suspended it with an equal to 3.
Critical comment retrieval: Alumni who suspends the article will have the option of presenting themselves to a recovery test, a substitute for, and to celebrate, during the period of recovery activities, on the date and circumstances that are determined. The mandatory condition for opting for this recovery is to have submitted the comment and suspended it with a note equal to or greater than 3. The note obtained in larecuperation - which does not mean the note obtained in the above tests - will be the final one in terms of evaluation
4
Grade revision: The note is made public by the Virtual Campus. The course start calendar will mark the dates of tutors for the review of grades.
Second enrollment
In the case of second tuition, the student will be able to perform a single synthesis test of all matter. The features of this test will be placed on the virtual campus, and it is necessary for the student who is hosting it to communicate it to the teacher responsible for the subject, in the first two weeks of the course.
Plagiarism
A student performing any irregularities (copy, plagiarism, identity impersonation...) will get a zero (0) from the assessment act. In the event of several irregularities, the final score of the subject is zero (0).
Title | Weighting | Hours | ECTS | Learning Outcomes |
---|---|---|---|---|
Analysis of public image | 25 | 10 | 0.4 | 1, 2, 3, 13, 8, 6, 7, 9, 11, 14 |
Exam | 20 | 2 | 0.08 | 1, 2, 8, 7, 10, 11, 14 |
Oral presentation | 10 | 2 | 0.08 | 1, 3, 4, 13, 8, 6, 14 |
Practical activity Public image creation | 35 | 13 | 0.52 | 1, 2, 3, 4, 12, 13, 8, 6, 5, 7, 9, 10, 11, 14 |
Student's folder | 10 | 8 | 0.32 | 1, 2, 3, 4, 12, 13, 8, 6, 5, 7, 9, 10, 11, 14 |
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Working knowledge of word, excell and powerpoint