Degree | Type | Year | Semester |
---|---|---|---|
2501572 Business Administration and Management | OT | 4 | 0 |
There are no prerequisites.
Introduction to the IT infrastructure in the business environment and the concept of Integrated Management System, analyzing in detail the advantages and disadvantages from a business point of view of working with an integrated management system compared to using individual applications for each business subsystem. Introduction to Information Systems for Management as a tool to support decision making in different areas of the company.
Development of applications with Content Managers, Virtual Stores, Customer Relationship Managers, Email Marketing and Business Intelligence campaigns.
1. Introduction to Management Information Systems.
2. Content Management Systems (development of interactive Web pages).
3. eCommerce
4. Customer Relationship Management (CRM)
5. eMail Marketing campaigns
6. Business Intelligence
The type of teaching planned for this subject is face-to-face teaching.
Subject eminently practical where the notions will be given so that the student can develop, in groups of 3 people, the themes of the program. Students must create a web page with a Content Management System (WordPress) and an eCommerce with WooCommerce, manage customer relations and send an eMail Marketing campaign with SuiteCRM and, finally, develop a dashboard with Tableau.
Attendance at the classes is mandatory since they participate in the elaboration of the projects proposed in the subject.
Tableau data visualization software (www.tableau.com) is provided through the Tableau for Teaching program (http://www.tableau.com/academic)
Annotation: Within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.
Title | Hours | ECTS | Learning Outcomes |
---|---|---|---|
Type: Directed | |||
Lectures, discussion of cases and presentation of works | 49.5 | 1.98 | 3, 2, 4, 1, 5, 6, 7, 9, 10, 8, 12, 11, 15, 13, 14 |
Type: Supervised | |||
Tutorials and follow-up of the work to be done and the cases to prepare | 15 | 0.6 | 3, 2, 4, 1, 5, 6, 7, 9, 10, 8, 12, 11, 15, 13, 14 |
Type: Autonomous | |||
Related readings, preparation of cases and practices, study and elaboration of schemes | 69 | 2.76 | 3, 2, 4, 1, 5, 6, 7, 9, 10, 8, 12, 11, 15, 13, 14 |
60% of the evaluation is made from the delivery of three projects prepared in groups of 3/4 people.
a) Creation of a Web page with eCommerce (20%)
b) Development of an email marketing campaign (20%)
c) Designing a dashboard with Tableau (20%)
Attendance will be calculated for each project, as follows: Present = 2 points, Delay or Excused absence = 1, Unexcused absence = 0 points. - The student who does not exceed 80% attendance in a certain project, will lose 50% of the grade obtained by his group in that project. - The student who does not exceed 70% attendance in a certain project, will lose 100% of the grade obtained by his group in that project.
Another 40% corresponds to the individual evaluation based on tests and exercises performed individually in the classes.
To calculate the grade for the subject, it is essential to obtain an average grade greater than or equal to 5 in all the individual tests.
If in the set of individual tests an average between 3.5 and 4.9 is obtained, the student will be able to take the recovery exam to pass the subject,
if his overall average mark is greater than or equal to 3.5.
A student is considered to be "Not evaluable" in the subject when informing the teacher that he/she leaves the subject before week 7 of the course.
Calendar of evaluation activities
The dates of the different evaluation tests (partial exams, exercises in the classroom, delivery of works, ...) will be announced in the virtual campus at the beginning of the course and will be done within the weeks of teaching. In this sense, it will be necessary to use the class on Tuesday 19-5-20 to compensate for thehours scheduled for the final exam. There is no final exam on the subject.
"The dates of evaluation activities cannot be modified unless there is an exceptional and duly justified reason why an evaluation activity cannot be carried out. In this case, the degree coordinator will contact both the teaching staff and the affected student, and a new datewill be scheduled within the same academic period to make up for the missed evaluation activity." Section 1 of Article 115. Calendar of evaluation activities (Academic Regulations UAB). Students of the Faculty of Economics and Business, who in accordance with the previous paragraph need to change an evaluation activity date must process the request by filling out an Application for exams' reschedule https://eformularis.uab.cat/group/deganat_feie/application-for-exams-reschedule
Grade revision process
In the virtual campus will be informed of the procedure, place, date and time of the review of exams in accordance with the regulations of the University.
Retake Process
"To be eligible to participate in the retake process, it is required for students to have been previously been evaluated for at least two-thirds of the total evaluation activities of the subject." Section 3 of Article 112 ter. The recovery (UAB Academic Regulations). Additionally, it is required that the student to have achieved an average grade of the subject between 3.5 and 4.9.
The date of the retake exam will be posted in the calendar of evaluation activities of the Faculty. Students who take this exam and pass will get a grade of 5 forthesubject. If the student does not pass the retake, the grade will remain unchanged, and hence, the student will fail the course.
Irregularities in evaluation activities
In spite of other disciplinary measures deemed appropriate, and in accordance with current academic regulations, "in the case that the student makes any irregularity that could lead to a significant variation in the grade of an evaluation activity, it will be graded with a 0, regardless of the disciplinary process that can be instructed. In case of various irregularities occur in the evaluation of the same subject, the final grade of this subject will be 0". Section 10 of Article 116. Results of the evaluation. (UAB Academic Regulations).
In this sense, any delivery that is identified plagiarized by other colleagues or any other source entails a zero in that evaluation. In case of plagiarism between classmates, the zero will be as much for the plagiarist as for the one that facilitates the plagiarism.
Title | Weighting | Hours | ECTS | Learning Outcomes |
---|---|---|---|---|
Designing a dashboard with Tableau | 20% | 4.5 | 0.18 | 3, 2, 4, 1, 5, 6, 7, 9, 10, 8, 12, 11, 15, 13, 14 |
Development of a Web page with eCommerce | 20% | 4.5 | 0.18 | 3, 2, 4, 1, 5, 6, 7, 9, 10, 8, 12, 11, 15, 13, 14 |
Development of a email marketing campaign | 20% | 4.5 | 0.18 | 3, 2, 4, 1, 5, 6, 7, 9, 10, 8, 12, 11, 15, 13, 14 |
Personal evaluation activities | 40% | 3 | 0.12 | 3, 2, 4, 1, 5, 6, 7, 9, 10, 8, 12, 11, 15, 13, 14 |
WORDPRESS
http://www.webempresa.com/curso-wordpress-gratis.html
http://www.webempresa.com/tutoriales-packs-webempresa-wordpress-con-framework-gantry.html
http://www.webempresa.com/curso-woocommerce-gratis-para-tiendas-wordpress.html
http://www.aragonemprendedor.com/archivos/descargas/tutorial-de-wordpress.pdf
http://asociacionpaideia.org/wp-content/uploads/2016/11/guia-recien-llegado-wp.pdf
http://www.malaga.es/base/descargas/144345/manual-wordpress-diputacion-malaga
https://es.wordpress.org/plugins/
http://tecnologiaedu.uma.es/materiales/web20/archivos/cap3b_CrearBlogWordPress.pdf
SUITE CRM (SUGAR CRM)
https://suitecrm.com/wiki/index.php/Userguide
http://www.activalink.com/suite-crm-elementos-basicos/
https://drive.google.com/file/d/0B1MFyYAVHCIQSHBMZlpfYnZRT28/view
http://www.comunidad365.com/wp-content/uploads/downloads/Libro_Hugo_Brunetta.pdf
http://calidad.kiubix.com/manuales/SuiteCRM.pdf
http://www.abartiateam.com/documentacion/sugarcrm/ManualdeSugarCRM.pdf
https://es.slideshare.net/irontec/curso-completo-de-crm-sugarcrm
MAILCHIMP
https://www.mailchimp.com/
https://es.wordpress.org/plugins/mailchimp-for-wp/
https://www.lifestylealcuadrado.com/tutorial-mailchimp-en-espanol-como-crear-una-newsletter/
http://kb.mailchimp.com/es/getting-started/getting-started-with-mailchimp
http://kb.mailchimp.com/binaries/content/assets/mailchimpkb/us/en/pdfs/es-mailchimp-quick-start-guide.pdf
TABLEAU
https://www.tableau.com/es-es/learn/training
http://downloads.tableau.com/quickstart/main-guides/es-es/desktop_getstarted7.0.pdf
https://www.tableau.com/es-es/products/trial
Servidor virtual with cPanel
WordPress
WooCommerce
SuiteCRM
Tableau