Degree | Type | Year | Semester |
---|---|---|---|
2500239 Art History | OB | 3 | 2 |
No prerequisites are required
Historical overview of the relationships between, on the one hand, avant-garde art and high culture and, on the other, mass culture.
1. TOWARDS A DEFINITION OF MASS CULTURE: Society and mass culture. Traditional culture versus industrial culture. High & Low Culture: the debate of the vanguard in the theorists of the Frankfurt School. Clement Greenberg: avant-garde and kitsch.
2. ART AND TECHNICAL REPRODUCTIBILITY: Walter Benjamin: the original and the loss of the aura. Poster design: Chéret, Toulouse-Lautrec, Cassandre. Soviet propaganda and American advertising. Baudelaire: the modern public. The photograph. Photography: impressionism and photographic image. From pictorialism to the specificity of the medium. The cartoon and the illustration. The illustrated magazine: Life.
3. ART AND INDUSTRIAL PRODUCTION: Notion of design. Industrial design: from the crime of ornament to the criticism of functionalism. Four models: Modernism, Art Deco, Bauhaus and Streamline. Graphic design: futurism, dadaism and constructivism. The neoplasticist utopia. Limits and possibilities of avant-garde movements
4. AVANT GARDENS AND MASS MEDIA: Cubism and collage, photomontage and cinematographic montage. Vanguards and cinema. The surrealist object: from the objet trouvé to the ready-made. Learning from pop: Warhol and consumer products, Lichtenstein and comics, Rosenquist and advertising.
- Theoretical classes with visual support.
- Analysis of texts and films.
- Debates on the readings.
- Tutorials.
Annotation: Within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.
Title | Hours | ECTS | Learning Outcomes |
---|---|---|---|
Type: Directed | |||
DEBATES | 13.5 | 0.54 | 4, 5, 3, 11, 6, 1, 8, 9, 10, 14, 7, 15 |
THEORICAL CLASSES | 77.75 | 3.11 | 4, 5, 3, 11, 1, 8, 9, 10, 14, 7 |
Type: Supervised | |||
TUTORIES | 7.5 | 0.3 | 4, 5, 3, 11, 6, 8, 9, 10, 14, 7 |
Type: Autonomous | |||
INDIVIDUAL WRITTEN WORKS | 9.25 | 0.37 | 4, 5, 3, 11, 6, 1, 8, 9, 10, 14, 7 |
Title | Weighting | Hours | ECTS | Learning Outcomes |
---|---|---|---|---|
Individual written work: document and/or film analysis | 15 % | 15 | 0.6 | 4, 5, 3, 11, 6, 1, 8, 9, 10, 13, 14, 7 |
Theoretical exam | 50% | 2 | 0.08 | 4, 5, 3, 11, 6, 1, 8, 9, 10, 14, 7 |
Written work | 35% | 25 | 1 | 4, 5, 3, 11, 2, 6, 1, 8, 9, 10, 13, 12, 14, 7, 15 |
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