Degree | Type | Year | Semester |
---|---|---|---|
2500894 Tourism | OT | 4 | 0 |
There are no prerequisites
The objective of this course is to prepare students with innovative mindset to apply in lodging industry using successful business models and digitalization.
The main issues addressed at the course:
INTRODUCTION
Introduction to innovation and analysis for innovation opportunity
Types of innovation
Product Innovation
Process Innovation
Business Model Innovation
HOSPITALITY INDUSTRY INNOVATION
Destination competitiveness based on IT strategy
The impact of Generation Y and Z on the Hospitality Industry
Destination Innovation, trends, and New marketplaces
Collaborative economy in Hospitality Industry
HOTELS AND INNOVATION CHALLENGES
TECHNOLOGY
Technology Development and the Future of Hospitality
Marriott International example (Alexa, Mobile Check-in, Mobile Requests, Mobile Key).
Oracle example OPERA PMS
COMMERCIAL
Online sales: OTA, SEO, SEM, GOOGLE BUSINESS, GOOGLE ANALYTICS
Innovative Hotel Design and Travel Trends: Poshtels, Glamping
Social Media and Virtual Communities
Experience economy: innovation by co-creation
Big data analytics for better decision-making in hospitality industry (Revinate example)
HHRR
Personalization - Tailor made service
New organizational charts and management process
Evolution of Hotel chains in recent years. New Paradigm: separation of operation from ownership (Shareholders). The future Business Model of Hospitality Brands
- Participative content sessions
- Theoretical-practical classes in which concepts are worked in projects format.
- Problem solving and group practical cases with final exposition.
- Cooperative learning and individual learning to develop and present projects.
- Tutorials: individual or group work to solve doubts on specific concepts.
Title | Hours | ECTS | Learning Outcomes |
---|---|---|---|
Type: Directed | |||
Lectures | 18 | 0.72 | 1, 3, 8, 11, 10 |
Presentation of projects | 30 | 1.2 | 2, 3, 5, 4, 6, 12, 8, 11, 10, 17, 15, 16, 9, 18 |
Type: Supervised | |||
Tutoring | 24 | 0.96 | 6, 14, 15, 16 |
Type: Autonomous | |||
Presentation of projects | 20 | 0.8 | 1, 2, 3, 5, 4, 6, 12, 8, 13, 11, 10, 17, 14, 15, 16, 9, 18 |
Study | 20 | 0.8 | 1, 2, 3, 6, 12, 11, 10, 17, 16, 7, 9 |
A) CONTINUOUS EVALUATION
The evaluation system consists of practical projects/activities and a test
*The projects and the exam must have a minimum score of 4 each to average between them.
B) FINAL EVALUATION: final exam (all course content)
Day and time established, according to academic calendar, to the Official Programming of the EUTDH Center. There will be only one type of final exam, with have no difference between students who have not passed the continuous assessment and those who have not followed the continuous assessment.
C) RE-EVALUATION
Students who, in final evaluation, have obtained a grade equal or greater than 3.5 and less than 5, may present themselves for re-evaluation exam. The maximum grade of this re-evaluation will not exceed 5 as final grade.
Title | Weighting | Hours | ECTS | Learning Outcomes |
---|---|---|---|---|
A) Class assignments | 40 | 18 | 0.72 | 1, 2, 3, 4, 6, 12, 8, 11, 10, 16, 9, 18 |
B) Conference 1 | 20 | 7 | 0.28 | 2, 3, 5, 4, 6, 12, 8, 13, 11, 10, 17, 14, 15, 16, 18 |
C) Conference 2 | 20 | 7 | 0.28 | 2, 3, 4, 6, 12, 8, 13, 11, 10, 17, 14, 15, 7, 9, 18 |
D) Self-study | 10 | 4 | 0.16 | 2, 3, 5, 6, 12, 8, 13, 11, 10, 17, 14, 15, 16, 7, 9 |
E) Exam | 30 | 2 | 0.08 | 2, 3, 12, 13, 10, 15 |
• Class notes and other Virtual Campus materials
• Moliner, J. P., Azorín, J. F. M., Guilló, J. J. T., Ortega, E. M. P., & Gamero, M. D. L. (2019). Sostenibilidad, calidad, innovación y ventaja competitiva en el sector hotelero: un estudio de caso. REVISTA INTERNACIONAL DE TURISMO, EMPRESA Y TERRITORIO, 3(1).
• Rodríguez Antón, J.A, Alonso Almedia, M.ª del Mar (2014), Organización y dirección de empresas hoteleras, Ed: Sintesis
• Fernández Casado, A (2014). Manual práctico de dirección de hoteles, marketing y ventas online del siglo XXI
Dzhandzhugazova, E. A., Blinova, E. A., Orlova, L. N., & Romanova, M. M. (2016). Innovations in hospitality industry. International Journal of Environmental and Science Education, 11(17), 10387-10400.
• Nieves, J., & Quintana, A. (2018). Human resource practices and innovation in the hotel industry: The mediating role of human capital. Tourism and Hospitality Research, 18(1), 72-83.
• Richard, B. (2017). Hotel chains: survival strategies for a dynamic future. Journal of Tourism Futures.
• Kansakar, P., Munir, A., & Shabani, N. (2019). Technology in the hospitality industry: Prospects and challenges. IEEE Consumer Electronics Magazine, 8(3), 60-65.