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Workshop on Journalistic Production

Code: 43966 ECTS Credits: 9
Degree Type Year Semester
4316493 Journalism and Digital Content Innovation OB 0 A
The proposed teaching and assessment methodology that appear in the guide may be subject to changes as a result of the restrictions to face-to-face class attendance imposed by the health authorities.


José Manuel Pérez Tornero

Use of Languages

Principal working language:
spanish (spa)


José Manuel Pérez Tornero
Albert Montagut Martínez
Pedro Vicente Ortín Andrés


Knowledge of journalism and information production routines, as well as the user level of the basic elements of journalistic production in multimedia formats.

Objectives and Contextualisation

This course aims to consolidate, in a practical and innovative way, the contents worked on in the different modules of the Master within a journalistic work structure. Students must design, produce, publish and manage different types of journalistic content and generate innovative communicative proposals in terms of formats, platforms and audiences.

The course is developed throughout the Master, in the two academic semesters. In this way, the classes will be developed under the working scheme within a journalistic newsroom -or a specialized communication agency- that will oblige the students to plan the short, medium and long term in the generation and production of contents, and to guarantee their optimum management.


  • Adapt to new situations, have leadership ability and initiative, while maintaining creativity.
  • Analyse and evaluate trends in the digital narration of information companies, and be able to propose alternatives for the construction of the story in a digital and interactive context.
  • Apply knowledge and experience through the development of a professional routine for journalistic production.
  • Apply tools of management, analysis, organisation and planning of information in accordance with objectives and specific information projects.
  • Design, create and develop digital strategies oriented to the positioning of journalistic content.
  • Knowledge and understanding that provide a basis or opportunity for originality in developing and / or applying ideas, often in a research context.
  • Students can communicate their conclusions and the knowledge and rationale underpinning these to specialist and non-specialist audiences clearly and unambiguously.
  • That the students can apply their knowledge and their ability to solve problems in new or unfamiliar environments within broader (or multidisciplinary) contexts related to their field of study.
  • Understand and analyse the trends and dynamics of change in the communicative, informative and regulatory ecosystem of the media company in the twenty-first century.
  • Work in teams in a coordinated and collaborative manner and demonstrate skills for contributing to interdisciplinary teams.

Learning Outcomes

  1. Analyse and evaluate trends in digital narration in news companies and apply innovative alternatives within a specific product.
  2. Appropriately communicate the findings and the fundamental rationale of the research work conducted.
  3. Conduct applied research on the market for digital content targeting social networks.
  4. Develop a research project that uses the scientific method in solving a particular problem in the area of journalism and digital communication.
  5. Handle technological tools for managing and producing digital news content, integrating them into new content-distribution platforms
  6. Identify the different formats and platforms for distributing and sharing content, adapting the message in an innovative way.
  7. Identify trends in digital content and recognise the characteristics of the new professional environments related to digital news.
  8. Make critical analyses of documentation, bibliography and audiovisual information based on case studies put forward.
  9. Make innovative, creative and responsible decisions when conducting research for the master's dissertation.
  10. Organise, analyse and evaluate information from audience measurement systems to propose content and creative methods for producing and positioning news.
  11. Present results of the work done to corporate-sector audiences and the target audience, dynamically and clearly.
  12. Present the news products arising from a specific journalism production routine, clearly and attractively.
  13. Recognise and decide on the possibilities and formats of digital narration, adapting to specific formats and audiences.
  14. Recognise and formulate applied-research problems together with suitable methods for solving them.
  15. Recognise the new professional profiles in journalism and their roles in news companies' innovation models and journalistic products.
  16. Understand and critically interpret the changes introduced by technology in journalism production and management.
  17. Understand and evaluate the potential of the different formats of digital content and narratives within an environment that is interactive, hypertextual and transmedia.
  18. Understand the process for solving a research problem, identifying original ideas and integrating previous proposals.
  19. Work independently and with self-discipline, under the specific guidance of a tutor, in a competitive workplace.


Content Overview

- Organization of a newsroom in the 21st century

- Types of newsrooms, working structures, success models

- Criteria for day-to-day innovation

- Innovative work laboratories and projects in the information environment

- Content production, case studies

The order of the topics indicated may vary according to the final planning of the subject. The detailed calendar with the specific contents of each session will be exposed on the day of presentation of the course.


In the 1st semester, the course will be coordinated by Prof. Pérez Tornero, and will focus on debate, practical exercises and the collective construction (between students and teachers) of knowledge around the subject.

In the 2nd semester, the course will be coordinated by Prof. José Manuel Pérez Tornero, and will be developed in an essentially practical way, with the intention of developing journalistic projects with students based on their own design, production and dissemination. The students could receive orders for real products or informative companies that will have to be carried out in the workspaces of both the University and the company.


Title Hours ECTS Learning Outcomes
Type: Directed      
Laboratory activities 55 2.2 1, 16, 18, 17, 2, 4, 13, 8, 3, 5, 6, 7, 10, 9, 12, 11, 15, 14, 19
Lectures 12 0.48 1, 16, 18, 17, 4, 13, 8, 7, 10, 9, 15
Type: Supervised      
Tutoring and workshops 45 1.8 1, 16, 17, 4, 13, 8, 3, 5, 6, 7, 10, 9, 12, 11, 15, 14
Type: Autonomous      
Search, selection and reading of bibliography and other resources. Personal study. Planning and individual work / teamwork. 113 4.52 1, 16, 18, 17, 2, 4, 13, 8, 3, 5, 6, 7, 10, 9, 12, 11, 15, 14, 19


The course follows a system of continuous assessment, so it is assumed that is mandatory the attendance of students to all training activities mentioned above.

To be able to pass the course, it is necessary:

a) Carrie out and submit all the assignments (activities A, B and C). In case of absence for justified reasonsof force majeure, the student must present the corresponding proof to the teaching team; otherwise, the activities will be considered as Not Completed.

b) Obtain a minimum grade of 5 in each of the activities. Regarding teamwork assignments, professors may adopt control measures to verify the participation of each member in the common work. Consequently, the grades may be different for members of the same team, which could mean that one or several members pass the evaluation, while the others don't.


The student will have the right to the reevaluation of the subject if he/she has been evaluated of the set of activities, the weight of which equals a minimum of 2/3 of the total grade of the subject.

Activities of point A are excluded from the reevaluation process. 


The student who performs any irregularity (copy, plagiarism, identity theft, etc.) that can lead to a significant variation in the qualification of an evaluation act, will be graded with 0 this evaluation. In case of more than one irregularity, the final grade of the course will be 0.

Assessment Activities

Title Weighting Hours ECTS Learning Outcomes
A) Attendance and participation in classes, debates and presentations 30% 0 0 1, 16, 17, 13, 8, 5, 6, 7, 9, 15, 14
B) Practical activities 50% 0 0 1, 16, 18, 17, 2, 4, 13, 8, 3, 5, 6, 7, 10, 9, 12, 11, 15, 14, 19
C) Submission and presentation of assignments 20% 0 0 1, 16, 17, 2, 4, 13, 8, 3, 5, 6, 7, 10, 9, 12, 11, 15, 14, 19


The following is a basic list of the course bibliography. The teaching team may include new resources as the subject develops.


Becker, Beatriz, Waltz, Igor (2017), Mapping Journalistic Startups in Brazil: An Exploratory Study, in Laura Robinson, Jeremy Schulz, Apryl Williams (ed.) Brazil (Studies in Media and Communications, Volume 13) Emerald Publishing Limited, pp.113 – 135

Bro, P. (2018). Models of Journalism. London: Routledge.

Chua, E. H. C. (2018). The journalist’s new job: Digital technologies and the reader-less quality of contemporary news production. Ethnography, 1466138118758113.

Colussi, J., Gomes-Franco e Silva, F., & Rocha, P. M. (Eds.). (2018). Periodismo ubicuo: convergencia e innovación en las nuevas redacciones. Bogotá: Editorial Universidad del Rosario. DOI: https://doi.org/10.12804/th9789587840735

García-Avilés, J. A., Carvajal-Prieto, M., Arias, F., & De Lara-González, A. (2018). How journalists innovate in the newsroom. Proposing a model of the diffusion of innovations in media outlets. The Journal of Media Innovations5(1).

JA García-Avilés, M Carvajal Prieto, F Arias Robles (2018). Implementation of innovation in Spanish digital media: analysis of journalists’ perceptions. Revista Latina de Comunicación Social, 73, pp. 369 to 384.

Jeffrey Kuiken, Anne Schuth, Martijn Spitters & Maarten Marx (2017) Effective Headlines of Newspaper Articles in a Digital Environment, Digital Journalism, 5:10, 1300-1314, DOI: 10.1080/21670811.2017.1279978

Maia, M. R., Drumond, R. F., & Aniceto, C. M. R. (2017). Metacritic Practice: A Configuration of New Journalistic Narratives. Brazilian Journalism Research13(2), 66-89.

Richard Fletcher & Rasmus Kleis Nielsen (2017) Paying for Online News, Digital Journalism, 5:9, 1173-1191, DOI: 10.1080/21670811.2016.1246373

Sanne Kruikemeier & Sophie Lecheler (2018) News Consumer Perceptions of New Journalistic Sourcing Techniques, Journalism Studies, 19:5, 632-649, DOI: 10.1080/1461670X.2016.1192956

Tony Harcup & Deirdre O’Neill (2017) What is News?, Journalism Studies, 18:12, 1470-1488, DOI: 10.1080/1461670X.2016.1150193

Utasch, F., & Loebbecke, C. (2017). Intelligent Technologies Shaping Business Models for Journalistic Content Provision: A Concept Matrix. E-Business and E-Commerce digital commerce (sigebiz), 29.