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e-Commerce for Tourism

Code: 104964 ECTS Credits: 3
Degree Type Year Semester
2500894 Tourism OT 4 0
The proposed teaching and assessment methodology that appear in the guide may be subject to changes as a result of the restrictions to face-to-face class attendance imposed by the health authorities.


Carme Ruiz Aguado

Use of Languages

Principal working language:
english (eng)
Some groups entirely in English:
Some groups entirely in Catalan:
Some groups entirely in Spanish:


There are no prerequisites

Objectives and Contextualisation

The subject aims to provide students with the computerized skills needed to promote and distribute tourist products working with some applications of the Global distribution system Amadeus and analyzing the different distribution channels existing for tourist companies.

The course is very practical and intends to apply all the theoretical contents in practical sessions and exercises. At the end of the course the student will be able to:

  • Understand the basic operation of the cars, hotels, queues applications of Amadeus, and the Selling Platform Interface.
  • Analyze the different distribution channels existing in the tourism sector.
  • Know how to design the distribution policy for one tourist company.
  • Acquire agility on specific tourism software.
  • Develop the ability to learn independently.
  • Ability to self-assessment knowledge.
  • Work with communication skills at all levels.



  • Develop a capacity for independent learning.
  • Self-assess the knowledge acquired.
  • Use ICT tools (reservations software, travel agency and hotel management packages, etc.) in tourism management, planning and products.
  • Use communication techniques at all levels.
  • Work in a team.

Learning Outcomes

  1. Develop a capacity for independent learning.
  2. Identify information systems and use commercialisation software in tourism.
  3. Self-assess the knowledge acquired.
  4. Use communication techniques at all levels.
  5. Work in a team.



Unit 1: Tourism Distribution. Definition. Distribution schema, current situation and distribution strategies.

Unit 2: Tourism distribution channels. Analysis of the usage of the different distribution channels by the tourist companies (hospitality, airlines, travel agencies, cruise lines, etc.).


Unit 1. Amadeus hotels

Unit  2. Amadeus Cars


The subject is taught considering three different teaching and learning methodologies:

a) Theoretical methodology:

Classroom explanations type master-class of all the units.

b) Methodology for the practical part of the course:

Completion and presentation in class exercises and case studies (individual or team) related to the contents of subject’s both parts


Title Hours ECTS Learning Outcomes
Type: Directed      
Exercises and case studies 11 0.44 1, 2, 4, 3, 5
Lectures 8 0.32 2, 3
Practical classes 10 0.4 1, 2, 4, 3, 5
Study 10 0.4 1, 2, 4, 3
Type: Supervised      
Tutoring 14 0.56 1, 3
Type: Autonomous      
Papers preparation 12 0.48 1, 2, 4, 3, 5


The subject evaluation will be as follows:

Continuous assessment. The continuous assessment consists of the following system:

a)    The performance of a practical test consisting in the realization of several bookings with Amadeus that will worth a 30% of final grade and that will average with the two practical activities with a minimum grade of 4 over 10.

b)    Realization of two practical activities in Amadeus that will worth a 20% of final grade (10% each one of them).

c)    Realization of one practical case (developing a distribution strategy) that will worth 30% of final grade.

d)    Activities and/or case studies analysis related to tourism distribution that will worth 20% of final grade.

In case of participating in a Live Project activities c and d will be replaced by it and its final grade will worth the 50% of final grade.

Final exam. There will be a final exam with the entire contents of the course for students who have not passed the evaluation system referred in the previous point and for students with specific features (repeaters, mobile students, etc.) and that will worth the 100% of the final grade.

Resit exam. Those students with a final grade between 3,5 and 5 will have the chance to do another exam. The maximum final grade to be obtained is of a 5 over 10.


Assessment Activities

Title Weighting Hours ECTS Learning Outcomes
Amadeus Practical exam (block I) 30% of final mark 2 0.08 2, 4, 3
Amadeus practical activities (block I) 20% of final mark 4 0.16 1, 2, 4, 3, 5
Block II case studies and activities 50% of final mark 4 0.16 1, 2, 4, 3, 5


Amadeus España (2009): Manual de Amadeus Selling Platform, Madrid.

Amadeus España (2009): Prontuario de Amadeus Ticketing, Madrid.

Amadeus España (2009): Prontuario de Reservas, tarifas y emisión, Madrid.

Del Pico, F. (1997): Manual de Reservas Savia Amadeus, Madrid: Opentour Ediciones.

Buhalis, D. & Laws, E. (2001). Tourism Distribution Channels: Practices, Issues and Transformations. Thomson, London.

Buhalis, D. (2008). Relationships in the Distribution Channel of tourism, International Journal of Hospitality & Tourism Administration, 1:1, 113-139, DOI: 10.1300/J149v01n01_07.

Kracht, J. & Wang Y. (2010). “Examining the tourism Distribution channel: evolution and transformation”. International Journal of Contemporary Hospitality Management, Vol. 22 Issue: 5, pp.736-757. https: //doi.org/10.1108/09596111011053837.

Travaglini, A. et Al. (2016).Marketing digital turístico: y estrategias de revenue management para el sector de la hostelería. Barcelona: Marcombo. 


Other support materials in digital format and links to websites are offered at the Virtual campus.