Degree | Type | Year | Semester |
---|---|---|---|
2500894 Tourism | OT | 4 | 0 |
Given that the subject is a digital upgrade of the students it is important that they have a certain interest in the management tools.
The subject uses a hotel management simulator so that students manage a hotel equipment during the course. It is not an indispensable requirement but it is recommendable to have knowledge but above all wanting to learn the work of a hotel manager.
The course facilitates a series of fundamental computer tools for its development as future executives.
Teaching is based on very dynamic sessions by learning directly from the programs (REVENUE MANAGEMENT/CRM, Project, Tableau, business game, etc.) so attendance is almost essential to overcome the subject. It is difficult to demonstrate the learning of a program without attending regularly in class.
At the end of the course the student must be able to:
1. Master the decision-making process from the direction of an independent hotel establishment and real under conditions of competition.
2. Analyze the operating and economic results of a hotel establishment and consequently be capable of developing a business strategy.
3. Argue your business management decisions based on the data obtained from it Hotel Information System.
4. Know how to operate a hotel management program type REVENUE MANAGEMENT/CRM.
5. Learn how to create, budget and manage a project of any type that involves the Use of the material, human and economic resources at his charge.
6. Master the operation of project planning programs such as Microsoft Project and of others of free software.
7. Understand the operation of a hotel information system based on ERP software.
8. Understand the operation of some Business Intelligence ICTs such as Tableau for prey of directives decisions.
9. Know about the operation of some Customer Relationship Management (CRM) ICT tools such as SugarCRM for commercial management.
10. Develop a learning ability autonomously based on a real need.
PART I: INTRODUCTION
Topic 1. Information systems in global businesses
Topic 2. Business processes and corporate management systems.
Topic 3. Analysis of data and support for control and decision making.
PART II: REALIZATION
Topic 4. Project management in the hotel sector
Topic 5. REVENUE MANAGEMENT/CRM
Topic 6. BI & Analytics
Topic 7. Management of customer portfolios
PART III: Business Game / Hotel simulation
Topic 8: Simulation with CESIM
The subject works based on three teaching-learning methodologies:
a) Methodology of the theoretical part of the subject:
Class-master class explanations regarding PART I of the program. They are a couple of sessions to understand the importance of an Information System in order to take the correct decisions beyond the day-to-day management of the hotel.
b) Methodology of the practical part of the subject:
Presentations by the teacher of the different programs and the resolution of exercises and creation of practical cases (individual or in team) by the students.
Special mention in the online part of the Simulation / Business Game since some of the decisions will be taken online, taking advantage of the fact that the platform itself has the option to do it simultaneously for all the components of the team.
c) Methodology of the non-attendance part of the subject (Virtual Campus and CESIM platform):
The Virtual Campus platform will be used as an information supplement to make the communications to the students and to share documents.
All the students will have access to the CESIM platform by which they will indicate the decisions to take each one of them regarding their hotel as well as the obtaining of the results of each round. The platform has
An internal forum for each team that will be tutored by the teacher.
Title | Hours | ECTS | Learning Outcomes |
---|---|---|---|
Type: Directed | |||
Theorical sessions | 40 | 1.6 | 5, 1, 3, 4, 2, 6 |
Work with diferent sofTware | 20 | 0.8 | 5, 1, 3, 4, 2, 6 |
Type: Supervised | |||
Tutorials | 6 | 0.24 | 5, 1, 3, 4, 2, 6 |
Type: Autonomous | |||
Elaboration of plans and reports | 15 | 0.6 | 5, 1, 3, 4, 2, 6 |
Exercises | 15 | 0.6 | 5, 1, 3, 4, 2, 6 |
Hospitality simulation | 50 | 2 | 5, 1, 3, 4, 2, 6 |
The evaluation of the subject will be the following:
Continuous assessment: The subject may be exceeded as the subject advances. PART I of
The subject is worth 15% of the final mark, PART II 45% and PART III 40%. Within each part the evaluation will be as follows:
PART I Exam 100%
PART II: Delivery of exercises 100%.
PART III: 10% initial test, Strategic plan delivery 15%, simulation result 50%, management report 25%.
The student will have a continuous note of the corresponding tests in PARTS II and III that if it is superior to 5 will be able to give by exceeded the subject. If not, you will have to take the final exam as well
PART I will be included. If it is between a 3.5 and a 4.9 it can be re-evaluated.
Single evaluation: There will be a final exam with all the content of the subject for those students who have not passed the assessment system contemplated in the previous point and for those students with Special features (repeaters, mobility students, etc.).
Recovery: Students who have obtained a final grade between 3.5 and 4.9 have the right to submit to the call for recovery. The final grade to be obtained in this call will not exceed 5.
Validation: If any student wants that if they validate the part of the Fidelio they will have to present a certificate of the company where you worked. The note that will be placed will be 5 and will make you average like any other.
Title | Weighting | Hours | ECTS | Learning Outcomes |
---|---|---|---|---|
Exercise 1 with diferent software | 20% | 1 | 0.04 | 5, 1, 4, 6 |
Exercise 2 with diferent software | 20% | 1 | 0.04 | 5, 1, 4, 6 |
Exercise 3 with diferent software | 20% | 1 | 0.04 | 5, 1, 4, 6 |
Hospitality simulation (business game) | 35% | 0 | 0 | 1, 3, 4, 2, 6 |
Hospitality simulation initial test | 5% | 1 | 0.04 | 1 |
WEBGRAPHY
https://www.sugarcrm.com/resources
https://www.tableau.com/learn
TUTORIALS
http://www.brighthubpm.com/software-reviews-tips/45402-step-by-step-tutorial-on-microsoft-projectgetting-
started-in-twenty-minutes/
https://www.tutorialspoint.com/ms_project/index.htm
BIBLIOGRAPHY
Gemawat, Pankaj "Redefiniendo la Globalización". Ed. Deusto, 2007. ISBN: 978-84-234-2606-5
Hamel, G & Breen b. "The future of Management". Ed. Harvard Business School Press, 2007. ISBN:
1-4221-0250-5
Malone, Thomas W. "El futuro del Trabajo". Ed, Gestión 2000, 2004. ISBN: 84-8088-688-9
Applegate, Lynda M., et alt Estrategia y gestión de la información corporativa: Los retos de la gestión
en una economía de red. 6a edició. Edit McGraw Hill. 2004
Other digital material offered through the Campus Virtual.