Degree | Type | Year | Semester |
---|---|---|---|
2501935 Advertising and Public Relations | FB | 1 | 2 |
No specific knowledge is required other than that obtained after completing the Baccalaureate.
Objectives
The course is taken in the first year and belongs to the "Communication" training block. From this subject the students will reach fundamental objectives of the Degree in Advertising and Public Relations, which will allow them to be able to:
-To convey information, ideas, problems and solutions on the activity of Advertising and Public Relations.
-Gather and interpret relevant data from the activity of Advertising and Public Relations in order to be able to make judgments that provide a reflection on relevant issues of a social, scientific or ethical nature.
Syllabus
Topic 1
History of Communication. Industrial period.
Topic 2
History of Advertising. 20th Century (1).
Topic 3
History of Advertising. 20th Century (2).
Topic 4
History of Advertising. 20th Century (3).
Topic 5
History of Advertising. 20th Century (4).
The calendar will be available on the first day of class. Students will find all information on the Virtual Campus: the description of the activities, teaching materials, and any necessary information for the proper follow-up of the subject. In case of a change of teaching modality for health reasons, teachers will make readjustments in the schedule and methodologies.
Methodology
Learning is based on case studies and case studies.
Collaborative work and the capacity for critical analysis and reflection are encouraged.
Title | Hours | ECTS | Learning Outcomes |
---|---|---|---|
Type: Directed | |||
Master class | 48 | 1.92 | 11, 10, 12 |
Type: Supervised | |||
Classroom practices | 79 | 3.16 | 19, 17, 1, 2, 4, 7, 8, 16, 13, 14, 15, 18 |
Type: Autonomous | |||
Readings | 21 | 0.84 | 3, 5, 6, 18, 9 |
Assessment
- Practical work supervised and directed: 50% of grade
- Exam: 40% of grade
- Participation in class and justified self-evaluation: 10% of grade
In order to pass the course, the average mark between the three parts will be used. It is necessary that the exam and the average of the practices are passed with a minimum mark of 5.
The proposed teaching methodology and evaluation activities may undergo some modifications depending on the health authorities' attendance restrictions.
Title | Weighting | Hours | ECTS | Learning Outcomes |
---|---|---|---|---|
Examination | 40% | 2 | 0.08 | 19, 17, 1, 3, 2, 4, 6, 7, 8, 16, 11, 10, 12, 13, 14, 15, 18, 9 |
Participation in class and justified self-evaluation | 10% | 0 | 0 | 6, 13, 15, 18 |
Supervised and directed practical work | 50% | 0 | 0 | 19, 17, 1, 3, 2, 4, 5, 6, 7, 8, 16, 11, 10, 12, 13, 14, 15, 18, 9 |
Balsebre, Armand (2001): Historia de la Radio en España. Volumen I (1874-1939), Madrid, Cátedra.
Balsebre, Armand (2002): Historia de la Radio en España. Volumen II (1939-1985), Madrid, Cátedra.
Balsebre, Armand (2011): Víctor Sagi. Historia de la Publicidad, Barcelona, Ediciones Invisibles.
Bassat, Luis (2008): Confesiones personales de un publicitario, Barcelona, Crítica.
Checa Godoy, Antonio (2007): Historia de la Publicidad, Oleiros (La Coruña), Netbiblo.
Eguizabal, Raúl (1998): Historia de la Publicidad, Madrid, Eresma & Celeste Ediciones.
Lorente, Joaquín (1986): Casi todo lo que sé de publicidad, Barcelona, Folio, 1986.
Montero, Mercedes; Rodríguez, Natalia y Verdera, Francisco (2010): Historia
de la Publicidad y de las Relaciones Públicas en España (volumen I). De la
nada al consumo. Desde los orígenes hasta 1960, Sevilla-Zamora, Comunicación Social.
Montero, Mercedes; Rodríguez, Natalia; Rodríguez Virgili, J. y Del Río, J. (2010): Historia de la Publicidad y de las Relaciones Públicas en España (volumen II) (1960-2000). La edad de oro de la comunicación comercial, Sevilla- Zamora, Comunicación Social.
Perceval, José María (2015): Historia mundial de la comunicación, Madrid, Cátedra.
Prat Gaballí, Pedro (1917): Una nueva técnica. La publicidad científica, Barcelona, Cámara de Comercio y Navegación de Barcelona.
Segarra, Toni (2009): Desde el otro lado del escaparate, Madrid, Espasa Calpe.