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2020/2021

Communication Structure

Code: 103855 ECTS Credits: 6
Degree Type Year Semester
2501933 Journalism FB 1 2
The proposed teaching and assessment methodology that appear in the guide may be subject to changes as a result of the restrictions to face-to-face class attendance imposed by the health authorities.

Contact

Name:
Mercè Díez Jiménez
Email:
Merce.Diez@uab.cat

Use of Languages

Principal working language:
catalan (cat)
Some groups entirely in English:
No
Some groups entirely in Catalan:
Yes
Some groups entirely in Spanish:
Yes

Teachers

Aida Martori Muntsant
Ana Isabel Fernandez Viso
Nuria Torras Planas
José Joaquín Blasco Gil

Prerequisites

Follow-up of news about the media system (mainly in Catalonia, Spain and Europe) is recommended.

Objectives and Contextualisation

To provide students with an introduction to the knowledge of structural features of media systems in the Western European environment, with special attention to Spanish and Catalan cases, where he/she will develop his/her professional activity.

Thus, in the first approach the economical, political and social actors that make up or contribute to the formation of these systemes will be considered, without neglecting the analysis of the North American model, due to its influence on the development of European and Latin American media systems. On the other hand, emphasis will be placed on the impact of the Internet and digitalization on the redesign of communication structure at local, state and international levels.

Eventually, aspects related to other media systems can be included if a particularly relevant fact occurs.

Competences

  • Demonstrate a critical and self-critical capacity.
  • Demonstrate a self-learning and self-demanding capacity to ensure an efficient job.
  • Develop autonomous learning strategies.
  • Differentiate the discipline’s main theories, its fields, conceptual developments, theoretical frameworks and approaches that underpin knowledge of the subject and its different areas and sub-areas, and acquire systematic knowledge of the media’s structure.
  • Manage time effectively.
  • Research, select and arrange in hierarchical order any kind of source and useful document to develop communication products.
  • Respect the diversity and plurality of ideas, people and situations.
  • Rigorously apply scientific thinking.

Learning Outcomes

  1. Demonstrate a critical and self-critical capacity.
  2. Demonstrate a self-learning and self-demanding capacity to ensure an efficient job.
  3. Describe the structure of the media and its dynamics.
  4. Develop autonomous learning strategies.
  5. Identify the media system and groups that have had, at a given point in time, the power to inform, and be able to describe the legal framework that exerts a certain governance on the media.
  6. Identify the structural foundations of the communication system.
  7. Manage time effectively.
  8. Research, select and arrange in hierarchical order any kind of source and useful document to develop communication products.
  9. Respect the diversity and plurality of ideas, people and situations.
  10. Rigorously apply scientific thinking.

Content

1. Conceptual delineation and theoretical perspectives. What is a media system? Typology and characteristics. Comparing media systems.

2. Analysis of actors that contribute to the articulation of media systems: Communication groups, business associations, audience measurement bodies and telecommunications companies with businesses in the audiovisual field. The role of the State and independent regulators.

3. Analysis of media sectors (press, radio and television). General overview and characteristics of the offer. New services and new media. Transformation of business or consumption models.

Methodology

Two thirds of face-to-face teaching will be developed with the full group and a third, in seminars with small groups.

Sessions with the full group will consist of lectures held by the faculty, who will explain the contents related to the thematic blocks and solve the doubts regarding the compulsory readings that the students have to do and the work resulting from the self-learning.

The seminars will include in-depth activities, in some cases based on documents (news, academic texts or others). Current issues will be shared and discussed, with the active participation of students, in order to update the agenda and identify key elements relating to the evolution of media systems.

The approach of the subject will incorporate the gender perspective in all possible aspects, from the contents to the methodologies applied to the dynamics of work and student participation in the classroom, so as to facilitate an egalitarian interaction.

 

Activities

Title Hours ECTS Learning Outcomes
Type: Directed      
Seminars 17 0.68 10, 8, 2, 4, 1, 7, 9
Theory 34 1.36 3, 1, 5, 6, 9
Type: Supervised      
Evaluation 7 0.28 10, 3, 7, 5, 6
Tutorial 5 0.2 4, 1, 7
Type: Autonomous      
Personal study 80 3.2 10, 2, 3, 4, 7, 5, 6

Assessment

The course consists of the following assessment activities:

 1. Various exercises related to the questions treated in the seminar, that will suppose 30% of the qualification. Due to their current nature, these evaluation activities will not be recoverable.

 2. Intervention in seminars. The intervention of the seminars will be valued qualitatively (10% of the final grade). This evaluation activity will not be recoverable.

 3. Two partial examinations on the theoretical contents, each one of which represents 30% of the final qualification, and that are liberatory of matter.

 To pass the subject it is necessary to pass these two exams. In the event of a suspension, you can take part in the recovery, as long as you have previously assessed the two midterm exams and at least one of the other two assessment activities.

 If one of the two partial exams is not taken the final grade will be "not assessable".

 In the event that the retake of one of the two exams is not passed, the final grade of the subject will be the one obtained in this exam (or the average, if both are failed).

 The dates of the evaluation and recovery activities will be announced on the day of the presentation of the subject. The information will also be available on the virtual campus.

 Students from the second enrollment

 From the second enrollment onwards, students can opt for the assessment by means of a synthesis test, with the option of retaking as long as they have previously presented. The grade of the subject will correspond to the grade of the synthesis test, on which more details will be given at the beginning of the course.

 It will be understood that students from thesecond registration who do not communicate explicitly by e-mail and within the deadline announced at the beginning of the course their assessment option will take the synthesis test.

 Plagiarism

The student who makes any irregularity (copy, plagiarism, identity theft ...) that could lead to a significant variation of the grade of an evaluation act will have a qualification of 0 in this act of evaluation. In case of various irregularities, the final grade of the subject will be 0

 

Assessment Activities

Title Weighting Hours ECTS Learning Outcomes
Intervention in seminars 10% 2 0.08 10, 8, 2, 4, 1, 7, 9
Partial exams 30% + 30% 2 0.08 10, 3, 7, 5, 6
Seminar exercices 30% 3 0.12 10, 3, 7, 5, 6

Bibliography

AGUADO-GUADALUPE, Guadalupe (2018). Las relaciones Prensa-Estado en el reparto de publicidad institucional en España. Estudios sobre el Mensaje Periodistico24(2), 993.

ALMIRON, Núria (2010) Journalism in crisis. Corporate Media and Financialization. Cresskill: Hampton Press.

CIVIL i SERRA, M.; LÓPEZ, B., eds. (2019) Informe de la comunicació a Catalunya 2017-2018. Barcelona: Generalitat de Catalunya. Col·lecció Lexikon Informes, 6: http://incom.uab.cat/informe

COMUNICACIÓ 21 http://comunicacio21.cat/

CONSELL DE L'AUDIOVISUAL DE CATALUNYA (2019) Informe 2018. L'audiovisual a Catalunya. Barcelona: Consell de l'Audiovisual de Catalunya. https://www.cac.cat/sites/default/files/2019-10/Informe%20de%20l%27audiovisual%202018.pdf

CONSELL DE L'AUDIOVISUAL DE CATALUNYA (2017) Llibre blanc de l'audiovisual de Catalunya. Barcelona: Consell de l’Audiovisual de Catalunya. https://www.cac.cat/sites/default/files/2018-03/Acord_6_2017_llibre_blanc_0.pdf

FERNÁNDEZ ALONSO, Isabel (ed.) (2017) Austeridad y clientelismo. Política audiovisual en España en el contexto mediterráneo y de la crisis financiera. Barcelona: Gedisa.

GARCÍA SANTAMARÍA, José Vicente (2016) Los grupos multimedia españoles. Análisis y estrategias. Barcelona: Editorial UOC.

GUIMERÀ i ORTS, Josep Àngel (2014) Lespolítiques de mitjans de comunicació durant els governs de Jordi Pujol. Premsa, ràdio i televisió en el procés de reconstrucció nacional de Catalunya. Barcelona: Proa.

HALLIN, Daniel i MANCINI, Paolo (2008) Sistemas de medios comparados. Tres modelos de relación entre los medios de comunicación y la política. Barcelona: Hacer.

HAVENS,Timothy; LOTZ, Amanda (2012) Understanding Media Industries. New York: Oxford University Press.

LAMUEDRA GRAVÁN, María (coord.) (2012) El futuro de la televisión pública. La necesaria alianza con la ciudadanía. Madrid: Editorial Popular.

MIGUEL DE BUSTOS, Juan Carlos i CASADO DEL RÍO, Miguel Ángel (coords.) (2012) Televisiones autonómicas. Evolución y crisis del modelo público de proximidad. Barcelona: GEDISA.

REIG, Ramón (2011) Los dueños del periodismo. Claves de la estructura mediática mundial y de España. Barcelona: Gedisa.

ZALLO, Ramón (2011) Estructuras de la comunicación y la cultura. Políticas para la era digital. Barcelona: Gedisa.

ZALLO, Ramón (2016) Tendencias en comunicación. Cultura digital y poder. Barcelona: Gedisa.