Degree | Type | Year | Semester |
---|---|---|---|
2502904 Hotel Management | OT | 4 | 0 |
There are no prerequisites
The subject aims to provide students with the computerized skills needed to develop their careers within the hotel industry working with the Global distribution system Amadeus and learning different techniques to manage the social nets and online marketing.
The course is very practical and intends to apply all the theoretical contents in practical sessions and exercises.
At the end of the course the student will be able to:
Unit 1: INTRODUCTION TO HOTEL DISTRIBUTION
I PART: GDS- AMADEUS
Unit 2: Introduction, codification
Unit 3: Hotels application
II PART: Marketing and new technologies
Unit 4: The Community manager in the tourism companies
Unit 5: Online marketing
The subject is taught considering different teaching and learning methodologies:
I PART:
a) Theoretical Methodology: face-master class explanations for the first part of the course (Amadeus) that help the student to develop a practical methodology through practical exercises.
b) Practical methodology:
Completion and presentation in class exercises and case studies (individual or team) making inquiries, and hotel reservations related with the classroom explanations.
II PART:
c) Self-learning: In this methodology, the virtual campus is a starting point to develop the second part contents, the students will find there the class notes to read and additional bibliography to work in different case studies related to social media. In this part live projects where the students will act as a consultant for different companies can be included. The teacher acts as a guide in this methodology. The study cases or live projects developed during this part will be presented in class to encourage the collaborative learning.
Title | Hours | ECTS | Learning Outcomes |
---|---|---|---|
Type: Directed | |||
Lectures | 8 | 0.32 | 1, 2, 11, 12, 4, 10, 8 |
Practical classes | 10 | 0.4 | 1, 2, 11, 12, 7, 10, 9, 8, 3, 13 |
Study | 10 | 0.4 | 2, 11, 12, 4, 7, 10, 9, 8, 3 |
Type: Supervised | |||
Tutoring | 14 | 0.56 | 2, 11, 12, 7, 9, 8, 3 |
Type: Autonomous | |||
Exercises and case studies | 11 | 0.44 | 1, 2, 11, 12, 6, 4, 7, 10, 9, 8, 3, 13 |
Preparation of papers | 12 | 0.48 | 1, 2, 11, 12, 6, 4, 7, 10, 9, 8, 3, 13 |
The subject evaluation will be as follows:
Continuous assessment. The continuous assessment consists of the following system:
a) The performance of a practical test consisting in the realization of several bookings with Amadeus that will worth a 30% of final grade and that will average with the two practical activities with a minimum grade of 4 over 10.
b) Realization of two practical activities in Amadeus that will worth a 20% of final grade (10% each one of them).
c) Realization of one practical case (developing an online marketing campaign) that will worth 20% of final grade.
d) Analysis of case studies and activities related to hotel’s distribution, social media management and online marketing that will worth 30% of final grade.
In the case of participating in a live project, activities c and d will be replaced by its final grade (50 % of the final course grade).
Final exam. There will be a final exam with the entire contents of the course for students who have not passed the evaluation system referred in the previous point and for students with specific features (repeaters, mobile students, etc.) and that will worth the 100% of the final grade.
Resit exam. Those students with a final grade between 3,5 and 5 will have the chance to do another exam. The maximum final grade to be obtained is of a 5 over 10.
Title | Weighting | Hours | ECTS | Learning Outcomes |
---|---|---|---|---|
Case study, activities and practical case realization (or Live Project) block 2 | 50% of final mark | 4 | 0.16 | 1, 2, 11, 6, 5, 4, 7, 10, 9, 8, 3, 13 |
Practical activities block 1 | 20% of final mark | 4 | 0.16 | 2, 11, 12, 7, 10, 9, 8, 3, 13 |
Practical exam block 1 | 30 % of final mark | 2 | 0.08 | 2, 11, 12, 9, 3 |
Amadeus España (2009): Manual de Amadeus Selling Platform, Madrid.
Amadeus España (2009): Prontuario de Amadeus Ticketing, Madrid.
Amadeus España (2009): Prontuario de Reservas, tarifas y emisión, Madrid.
Del Pico, F. (1997): Manual de Reservas Savia Amadeus, Madrid: Opentour Ediciones.
Gretzel, U. & Xiang, Z. (2010). Role of social media in online travel information search. Tourism management 31, p. 179-188.
Larsen, J., Urry, J. & Axhausen, K.W. (2006). Networks and tourism: Mobile Social Life. Annals of Tourism Research, Vol. 34, nº 1, pp. 244-262.
Travaglini, A. et al. (2016). Marketing digital turístico y estrategias de revenue management para el sector de la hostelería. Barcelona: Marcombo.
Webgraphy:
http://www.tnooz.com/article/fifteen-of-the-best-social-media-campaigns-in-travel-so-far/
http://www.travelandleisure.com/smittys-2013
http://springnest.com/blog/social-media-travel-marketing/
http://www.tourism.australia.com/industry-advice/using-social-media.aspx
Other support materials in digital format and links to websites are offered at the Virtual campus.